Start2024

Annual files: 2024

Black Friday: is it still worth participating?

Larissa Lopes - 0
I will wait for Black Friday to buy that product I want. For a long time, this phrase was frequently spoken by the population, who eagerly awaited,...

704 Apps expands operations to the international market and presents itself at WebSummit, the largest technology fair in Europe

E-Commerce Update - 0
704Apps, a Ceará-based technology company with seven years of experience in the urban mobility and artificial intelligence market, is advancing in the international market, consolidating...

Blackouts and Black Friday: contingency plans must also consider climate crises

E-Commerce Update - 0
Every retailer knows that precautions against Black Friday crises are important — after all, it is forecasted that 66% of consumers will make purchases...

AI and Low-Code Solutions Can Boost E-Commerce Strategies on Black Friday

E-Commerce Update - 0
According to Confi.Neotrust, the expectation for this year is that revenue during the Black Friday period from Thursday to Sunday...

Safe Black Friday: how e-commerces are preparing to avoid fraud

E-Commerce Update - 0
This year, preparations for Black Friday are being impacted by significant changes in how people relate to the world...

The Challenges of Startups with Limited Resources: Strategies for Success

Fabiano Nagamatsu - 0
Starting or scaling a startup is a challenge in itself, but when financial resources are limited, the path to success is...

Black Friday: how to organize assertive campaigns that increase sales?

Renata Reis - 0
Less than a month until Black Friday, many companies are already preparing to boost their sales during one of the most...

Black Friday: peak in returns challenges reverse logistics in e-commerce

E-Commerce Update - 0
As every November, Black Friday, scheduled for the 29th this year, is eagerly anticipated by customers and companies...

13 Essential Books Recommended by Great CEOs and Leaders

E-Commerce Update - 0
The National Booksellers Association (ANL) survey reveals a concerning decline in reading habits in Brazil. Currently, 60% of the population does not read...

AI transforms marketing planning and brand analytics

E-Commerce Update - 0
Artificial intelligence (AI) has become an indispensable tool for marketing agencies seeking to improve their planning and analysis processes...
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