According to Confi.Neotrust, the expectation for this year is that revenue from Thursday to Sunday of Black Friday 2024 will grow by 9.1% compared to last year. This growth brings the projected revenue to R$ 9.3 billion, reinforcing the importance of this date for online retail. Additionally, Google data reveals that Brazil is the most optimistic country in Latin America regarding the use of AI. However, 50% of business leaders believe that customers still do not fully understand the potential applications of this technology.
For companies looking to boost their business, adopting artificial intelligence integrated with low-code solutions presents a good opportunity to accelerate digital transformation without incurring high costs and long development periods. "With these tools, even companies that do not have large IT teams can optimize their operations and offer a competitive and personalized shopping experience," explains Lucas Felisberto, VP of Sales & CS at Jitterbit.
According to the specialist, the combination of AI and low-code offers several benefits for e-commerce during Black Friday, such as process automation to increase traffic, whether on sales platforms or customer service channels. Another use pointed out by the specialist is that solutions ofmachine learningThey can be trained to identify consumption patterns and automatically adjust prices or promotions, ensuring that profit margins are preserved while consumers find the best deals.
"By integrating AI with low-code e-commerce platforms, it is possible to implement solutions that make more accurate inventory forecasts, avoiding both excess products and stockouts. This automation is particularly important, considering that fast and efficient logistics become a decisive factor for sales success during Black Friday. Companies that can deliver products quickly and without logistical issues are more likely to win customer loyalty," comments Lucas.
According to Jitterbit's research with Censuswide, automating routine tasks is an expectation among workers with the popularization of generative artificial intelligence, with 46% of surveyed workers highlighting the reduction in time spent collecting information from work systems and applications. Low-code AI solutions allow the creation of testing environments to validate important functionalities, such as price changes, promotions, shopping carts, and payment and shipping options, making the journey on the date less laborious.
