According to Confi.Neotrust, the expectation for this year is that the revenue during the period from Thursday to Sunday of Black Friday 2024 will grow 9.1% compared to last year. This growth puts the expected revenue in R$ 9.3 billion, reinforcing the importance of this date for online retail.In addition, Google data reveals that Brazil is the most optimistic country in Latin America regarding the use of AI. However, 50% of business leaders believe that customers still do not fully understand the possible applications of this technology.
For companies looking to leverage their business, the adoption of artificial intelligence integrated with low-code solutions represents a good opportunity to accelerate digital transformation without demanding high costs and long development periods. “With these tools, even companies that do not have large IT teams can optimize their operations and offer a competitive and personalized shopping experience”, explains Lucas Felisberto, VP Sales & CS at Jitterbit.
According to the expert, the combination of AI and low-code offers several benefits for e-commerce during Black Friday, such as the automation of processes to increase traffic, either in sales platforms or in service channels. Another use pointed out by the expert is that solutions for machine learning they can be trained to identify consumption patterns and automatically adjust prices or promotions, ensuring profit margins are preserved while consumers find the best deals.
By integrating AI with low-code e-commerce platforms, it is possible to implement solutions that make more accurate inventory forecasts, avoiding both excess products and inventory disruptions.This automation is particularly important, considering that fast and effective logistics becomes a decisive factor for sales success during Black Friday. Companies that can deliver products quickly and without logistical problems are more likely to win the loyalty of” customers, comments Lucas.
According to Jitterbit's survey with Censuswide, automation of routine tasks is an expectation of workers with the popularization of generative artificial intelligence, with 46% of the workers interviewed highlighting the reduction of time spent on collecting information from systems and work applications. Low-code solutions with AI allow you to create test environments to validate important features such as price changes, promotions, shopping carts and payment and shipping options, making the journey on the date less laborious.
