Less than a month until Black Friday, many companies are already preparing to boost their sales during one of the most anticipated times of the year. In addition to the undeniable investment in a good marketing strategy to achieve these results, it is also necessary to pay attention to collection strategies during this period, developing friendly and assertive approaches that create a positive experience and thus avoid risks of default and other financial losses.
Until today, many people are still waiting for this date to purchase their desired products. According to data released in a Dito survey in partnership with Opinion Box, as proof of this, 43% of consumers plan to spend more this year, compared to only 9% who will spend less than in 2023.
This high volume of searches has increasingly required the market to plan in advance through exclusive marketing campaigns, strengthened logistics, and customer service, ensuring a satisfying and smooth experience and, consequently, greater customer loyalty to the brand. However, to this day, many mistakes are still made in this process, compromising the achievement of these results by the enterprises.
One of the most recurring difficulties for companies at this time has been updating their registration data. Many fail to qualify and maintain theirmailingup to date and, as a result, they lose assertiveness when contacting their customers, investing money and time in messages that will not reach the desired recipient.
Excessiveness in inappropriate communication is also, unfortunately, quite common. Various consumers are impacted daily by a high volume of messages that, although from brands they are accustomed to engaging with, can generate dissatisfaction and a consequent loss of intention to make future purchases. Imagine this large amount coming from different companies, how negative it can become for anyone.
These behaviors are extremely harmful to the image and prosperity of any business and, during Black Friday, can prevent the typical increase in sales of this period. Those who wish to be part of this movement should, in addition to planning ahead, focus on developing an assertive billing plan for their target audience, delivering direct and clear messages to the right recipients to convert them and also create a positive shopping experience.
Regarding the clients' registration data, for example, the qualification of the data allows for more accurate triggers by contacting the right person for that demand. There are exclusive validation services between the CPF and mobile phone number directly in the carriers' registration database, based on the principles of Open Gateway, which are very helpful in this regard.
To strengthen the contact between the parties, implementing a broad multichannel strategy across voice and text is an important step aimed at engaging with the customer through the right contact method and their preference. An adequate, technological communication with omnichannel support tailored to customer needs increases the chances of conversion in the shopping journey.
In the market, there are a series of innovative channels rich in visual features capable of enhancing this experience, going beyond the more "famous" channels like WhatsApp and SMS. A great example of this is Google RCS, which allows visual brand identification with logo, contact, address, website, and a more friendly communication through cards, carousels, gifs, and other features that will make a difference in the strategy.
Although these resources can be used by any business, it is important to be aware of the significant differences between these strategies inonlineandoffline. This is because, while e-commerce already has competitive advantages due to the greater impact that these tools tend to generate due to their visual appeal, one of the great differences of physical companies is their sensory experience and personal connection.
In this way, each communication channel must be carefully designed according to these characteristics and the preferences of the target audience. Get to know your customer's profile and expectations in depth; this will greatly facilitate your brand in defining the best strategies for Black Friday that boost sales conversion and results on this highly promising date for the market.
