A 704Apps, Cearense technology company with seven years of experience in the urban mobility and artificial intelligence market, advances in the international market, consolidating its leadership role in security technology for transportation applications. In October, the company was awarded at the Siará Tech Summit as a standout startup and selected to represent Ceará at the Web Summit, largest technology fair in Europe, what happens between November 11 and 14, in Portugal, with its own booth
“This recognition reinforces the market's confidence in our solutions, attracting investors and strategic partners on a global scale. These milestones demonstrate not only the solidity of 704Apps, but your ongoing commitment to transforming the mobility sector safely, cutting-edge technology and innovation”, celebrated Rayane Feitoza, CEO of 704Apps
With a white label model, 704Apps delivers cutting-edge solutions for over 750 partner brands, distributed across about two thousand municipalities. Currently, the company serves 1,6 million users and 110 thousand drivers, consolidating a market share of 8% in Brazil. In addition to its solid presence throughout the national territory, the company is expanding its partnerships in Portugal, Luanda is, in testing phase, in the United States
Zafira: Predictive AI in Safety for Urban Mobility
Using the safety of drivers and passengers as a central pillar, 704Apps developed, in partnership with engineers from Google Cloud Brazil, the artificial intelligence Zafira, que utiliza as tecnologias Gemini/Vertex, from global giant. Embedded in the driver's and passenger's cell phone, the Zafira acts by detecting sudden movements in advance, hostile words or behaviors that suggest physical or verbal violence, such as harassment or racism
The technology caught the attention of the global vice president of Google Cloud, Sharon Prosser, that met with the board of 704Apps in October, when the people from Ceará visited the company, in São Paulo, expressing interest in supporting the project. “We want drivers from other apps to also be able to activate the security service. We want to save lives, our commitment is to the well-being of all urban mobility professionals. In Brazil, we have already reduced fatalities among drivers using our apps to zero“, explained CEO Rayane Feitoza
Investments and partnerships
Aiming for international expansion, 704Apps will open, still this year, your first round of investments. According to Rayane Feitoza, the company seeks investors who share its vision of transforming the urban mobility sector on a global scale. “With advanced technology and security as differentiators, 704Apps positions itself as an attractive opportunity for investors who want to participate in the future of urban mobility, driving high-quality SaaS solutions, social responsibility and continuous innovation”, stated
In 2024, the company was selected as an accelerated project by CriarCE, innovation hub in hardware of the State Government through the Secretary of Science, Technology and Higher Education (SECITECE). The hub is a partner of all acceleration and pre-acceleration programs in the state and outside of it
Before that, during the seven years in the market, the company operated in the bootstrapping model, financing strategy in which a startup develops entirely through its own financial resources, without the dependence on external capital from investors
