StartSeveral13 Essential Books Recommended by Great CEOs and Leaders

13 Essential Books Recommended by Great CEOs and Leaders

The National Booksellers Association (ANL) survey reveals a concerning decline in reading habits in Brazil. Currently, 60% of the population does not read and more than 40% have lost interest in reading in recent years. In this context, reading becomes even more essential for those seeking to awaken creativity and foster entrepreneurship. It offers the opportunity to rediscover your value as a source of inspiration and solution, as well as being a catalyst for reflection on the importance of innovation and transformation in the business environment.

To inspire professionals, a selection of works recommended by CEOs and renowned leaders offers valuable insights into how reading can be a powerful tool to drive new ideas and strategies. Check the list below

Rodrigo Meinberg – Co-founder e CEO do Skate

The Innovation Mindset: The journey to success to boost your company’s growth – Guilherme Horn

“The book addresses in a practical and direct way how innovation has become a vital necessity for companies. In a scenario of constant technological transformations, Horn teaches us how to ensure competitiveness and success in the digital age. It is essential reading for those who want to lead with vision and protagonism.”

Deborah Montenegro– General Director of Geekie

The rule is no rules: Netflix and the culture of reinvention

“The book inspires us by showing how questioning status and creative freedom drive a culture that is agile and innovative. This book reinforces the importance of being innovative and efficient, always with one purpose: to transform education.”

Marcela Quint– CEO yes Aurum

Start with why – Simon Sinek

“One of my great references. Simon Sinek studies how leaders connected to the purpose of their organizations inspire people and engage their teams, creating more innovative and more profitable companies.”

Thales-Zanussi – CEO do Mission Brazil

The Universe in a Nutshell – Stephen Hawking

“This book made me reflect a lot on how, in entrepreneurship, we are always dealing with the unknown, just like theoretical physicists. In our daily lives, we have to be ready to embrace uncertainty, innovate and, sometimes, challenge the rules of the game, just as Hawking explores the frontiers of the universe. And, just like in physics, we cannot be afraid to question the status quo and discover new possibilities. I highly recommend this book to anyone looking to expand their vision, both in business and in life.”

Caio Telles– CEO yes BugHunt

The Innovator’s Dilemma – Clayton Christensen

“The concept of disruptive innovation that he presents is something that has left a deep impression on me. It is a warning to business leaders to always keep an eye on the future and be willing to embrace change, even when, at first glance, it seems risky or unprofitable. The book is based on solid research and shows how, even when doing ‘everything right,’ companies can be caught off guard. What impacted me the most was realizing that innovation is not just about creating something new, but also having the courage to leave behind what is already working and seek new ways to evolve.”

Victor Santos– CEO yes Liv Up

Shoe Dog – Phil Knight

“The book tells the story of the creation of Nike, such an iconic and inspiring brand – for me and for millions of people. It was very enriching to be able to read about the construction of the brand in its early years and understand how it grew over time. The book shows how some bets and decisions can take a business to another level.”

Fanny Moral– COO and co-founder of Eureka Coworking

Clear Thinking – Shane Parresh

“In times of so many important decisions in everyday life, Shane Parresh’s book has been essential for those seeking to stand out in such a competitive and innovative market. He presents us with mental models that help us think critically and make more assertive decisions, avoiding the famous traps of cognitive biases. The most interesting thing is the practical way in which he teaches how to apply these concepts in our daily lives, showing that it is possible to train our brains to be clear and objective when making important decisions.”

John Brognoli– CEO and founder of Duo&Co Group

Be Awesome – Caio Carneiro

“The book shows exactly what a person needs to be a differentiated and high-level human being. Qualities that are currently lacking in the market, and that only above-average people are capable of achieving.”

Gabriel Oliveira– CEO yesI AM TROUBLING

The Lean Startup: How to Use Continuous Innovation to Create Radically Successful Businesses – Eric Ries

“This is a fundamental book for entrepreneurs who want to maximize their chances of success in the competitive world of startups. Ries’ approach, centered on experimentation and continuous adaptation, transforms the way companies are built. In addition, it offers practical tools to quickly validate ideas, avoid waste and promote sustainable growth. It is essential reading for any entrepreneur who wants to innovate, stand out in the market and be successful.”

Felipe Negri – CEO do Pinbank

Road Less Stupid – Keith J. Cunningham

“This book presents an innovative way of negotiating with a board of successful businesspeople. Normally, when we think of something innovative, we think of sophistication, technology, something out of the box. This book makes us reflect and tells stories of how seemingly simple solutions can be extremely innovative and effective, especially for everyday problems in the business world, in addition to shedding light on how simplicity will often be much more decisive in a negotiation pitch than a more complex narrative.”

Paulo Silveira– CEO yesGAIT

The Innovator’s Dilemma – Clayton Christensen

“A book that is almost 30 years old and remains relevant and current. In it, Professor Christensen introduces the concept of disruption in the context of entrepreneurship and technology, highlighting that innovation can be perceived as a threat to our own business: and that this should not be a problem. On the contrary, inertia is a much greater risk, as it can make us targets of disruption by competing companies.”

Adriano Almeida– leader of theAlura For Companies

The Infinite Game – Simon Sinek

“In game theory, there are the concepts of Finite and Infinite Games. The same applies to business. Companies that play the Finite Game are doomed to failure. Success comes to those that understand that the game is infinite: the rules change, competitors evolve, and innovation is constant. This work, rich in nuances and highly practical, is the book I give as a gift to all my direct leaders.”

Renato Avelar– partner and co-CEO ofA&EIGHT

Exponential Organizations – Michael S. Malone, Salim Ismail and Yuri Van Gees

"Every business manager should read this book, as it not only explains the concept of exponential startups but also provides a comprehensive summary of a lean approach. The book presents a very interesting thesis about the 'large company' to demonstrate that it is pointless to try to innovate with outdated and rigid processes. In other words, these large companies should build startups to 'attack the mothership,' that is, the company itself, by adopting models that diverge from their core business and have the potential to change it, especially in a globalized world with constant innovation." I believe it is an essential material to show how a large company should invest in corporate innovation, in acceptance of products and services developed by smaller companies.

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