Annual files: 2024

Alva Increases Sales by 56x Through Retail Media

The beauty and cosmetics market in Brazil has experienced significant growth, with a 5.8% increase in sales in 2023, according to data...

Digitalization is still a challenge in Food Service, a market that is expected to generate R$35 billion by 2032

The global food service market reached a significant value of US$ 2,721.5 billion in 2022, with optimistic projections for the coming years. According to...

Strategy Expert Presents 5 Innovative Steps to Boost Sales in Medium and Large Companies

In an increasingly competitive and dynamic business environment, medium and large companies face the challenge of optimizing their sales strategies...

Brazilian E-Commerce Grows 4% in 2023 and Generates US$ 196.1 Billion

The National Electronic Commerce Observatory, linked to the Ministry of Development, Industry, Commerce, and Services (Mdic), announced that electronic commerce in Brazil recorded...

AIM Conversion Increases E-commerce Revenue by R$1 Billion Annually with Data Analytics and Behavior Mapping

A AIM Conversion Experts, a company specialized in conversion optimization for online commerce platforms, announced that their advanced strategies can generate a...

BrandMonitor reduces Riachuelo's cost per click by 81% and doubles the quality index of visits to the brand's page

A BrandMonitor, a company specialized in combating unfair competition in the online environment, played a crucial role in Riachuelo's digital marketing journey, one of...

What to do when peak season arrives sooner than expected

In the classic 1996 film, "Jingle All the Way," Arnold Schwarzenegger plays a desperate father trying to find, on Christmas Eve, a toy that...

Challenges and opportunities with AI for small and medium-sized entrepreneurs in e-commerce

The use of Artificial Intelligence (AI) in online retail has transformed the way companies interact with consumers and manage their operations....

The economic impact of optimizing breakbulk loads

In the last five years, the road transport sector in Brazil has undergone significant changes, driven by the need for optimization and efficiency in the face of...

10 aspects of paid media linked to new consumption habits on the internet

A Nielsen survey shows that 70% of consumers trust third-party online recommendations. The number reinforces that the impact of paid media...
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