In an increasingly competitive and dynamic business environment, media and large companies face the challenge of optimizing their sales strategies to ensure sustainable growth and overcome competition. Max Bavaresco, founder and CEO of SONNE Education, a consultancy specialized in strategic planning, list five essential steps to boost the sales of these companies, focusing on aspects such as value proposition, market positioning and customer experience
1. Develop a Clear and Unique Value Proposition
According to Bavaresco, the value proposition is the core of any effective sales strategy. Successful companies are able to clearly and objectively articulate what makes them unique and how their products or services solve specific customer problems. "Why should someone buy your product or service instead of what your direct competitor offers"?”, question the expert
2. Define a Consistent Market Positioning
Another crucial point is to maintain a clear and consistent market positioning. This involves a combination of variables that can vary depending on the context, public and channel. Pricing must be consistent. You cannot be the cheapest and the most expensive at the same time. It is necessary to balance the price with the differentiators of your products and services, explain Bavaresco
3. Integre Marketing, Sales, Identity and Management
For Bavaresco, the integration between marketing, sales, identity and management is fundamental. "Communication, team, management and brand need to operate in harmony. If one of these subjects fails, the other one cannot be compensated, affirms. He emphasizes the importance of delivering what the brand promises, summarized in the phrase: "making your brand deliver what it promises".”
4. Focus on the Customer and the Experience
The customer experience must be a priority. "Be correct and take responsibility for your mistakes", solve the problem and exceed the expectations you set for yourself. Even with all the business evolution, nothing beats the basics done well, advises Bavaresco. This includes everything from product delivery to complaint resolution
5. Adopt Methodology, Measurement and Discipline
Finally, Bavaresco highlights the importance of an organized and disciplined execution. "The strategy needs to be organized", with clear processes to ensure that everyone understands their responsibilities, objectives and goals. Collect data, making adjustments and understanding that everything starts anew each day is essential for long-term success, observe
Conclusion
Max Bavaresco emphasizes that boosting sales in medium and large companies requires a strategic and multifaceted approach. "By adopting an in-depth market analysis, refine the value proposition, invest in team training, use advanced technology and align marketing and sales, companies can create a solid foundation for sustainable growth. The ability to adapt to changes and constantly innovate is also essential to maintain competitiveness, concludes the strategist
With these guidelines, media and large companies can transform their sales operations, ensuring not only survival, but also the robust growth in a highly competitive market
