The use of Artificial Intelligence (AI) in online retail has transformed the way companies interact with consumers and manage their operations. This technological advancement currently helps entrepreneurs optimize business management and enhance the promotion of their products and services.
According to a survey conducted by the American consulting firm MarketsandMarkets, it is estimated that the Artificial Intelligence market will grow by up to 1900% worldwide by 2026. This growth is driven by increased demand in sectors such as healthcare, industrial automation, and especially retail.
“Generative and predictive Artificial Intelligence can help store owners in many cases: from creating your store, with tips on how to perform better in search engines, through registrations and configurations, to the maintenance and strategic design of your business, providing insights for acting on seasonal and strategic market dates.,” details Ricardo Leite, Director of UOL Host.
For many entrepreneurs, Artificial Intelligence may seem like an unfamiliar and challenging field, but it is important to discuss its applications. And that's why Ricardo Leite shared some tips on how the use of AI and its functionalities can help small and medium entrepreneurs create a successful business in the digital environment. Check it out
Product Descriptions:
A successful e-commerce has detailed product descriptions to assist the consumer at the time of purchase. Artificial Intelligence can play an important role in creating comprehensive and attractive descriptions, helping customers find exactly what they are looking for and consequently boosting the online store's results. ChatGPT, in addition to assisting with descriptions, provides comprehensive details and content improvements for your online store, and Loja VirtUOL already offers this solution natively to all customers.
SEO Strategies:
With the increase in Customer Acquisition Cost (CAC) in e-commerce, which represents the total investments in marketing and sales divided by the number of customers acquired in a period, it is important to value organic ranking in search engines. For this, it is essential to have optimized SEO according to best practices. A platformVirtUOL StoreUOL Host offers a feature that generates personalized descriptions according to the store's identity, optimizing the shopping experience. Today, it is the only e-commerce platform that helps with product registration and store SEO natively, at no additional cost.
Category optimization:
Categorization makes it easier for customers to quickly find desired items, reducing thebounce rate(bounce rate) of the website. This metric represents the percentage of visitors who access a page and leave without interacting with the content or clicking on other pages. ChatGPT can assist in creating a customized category tree for the store.
Sales strategies on seasonal dates:
E-commerce is full of dates that drive retail. To achieve success in these occasions, a clear and effective strategy is essential, and artificial intelligence (AI) can assist in creating accurate strategies by providing insights on promotions and ideal content for social media, for example.
E-mail marketing:
Email marketing is one of the most effective strategies to increase conversions in online stores. Therefore, using AI in content creation and message strategy development can help improve the metrics of sends and promotional campaigns.
