A AIM Conversion Experts, a company specialized in conversion optimization for online commerce platforms, announced that its advanced strategies can generate a R$ 1 billion increase in its clients' annual revenue. The company, which serves major players like Magazine Luiza, UOL, and Netshoes, uses a combination of data, design, and technology to turn experimentation into profit.
Founded by Eduardo Marconi and Francesco Weiss, in partnership with technology investor Ronaldo Heilberg, AIM Conversion already projects a revenue of R$ 4 million for 2024, with expectations to triple this amount in 2025. The company, which has been operating for six months under the name AIM Conversion Experts, is the result of the merger of two industry leaders with over a decade of experience.
A AIM Conversion stands out for its unique experimentation application method, which is based on analyzing what is not working on e-commerce platforms and mapping consumer behavior. "Our diferencial is to act as a business hub, interpreting data and selecting those we consider ideal for measuring what we can correct and adapt so that the platform optimizes its sales," explains Eduardo Marconi, partner at AIM.
Marconi, who started his career as a web designer in the United Kingdom, emphasizes that the company operates with a small but highly specialized team. We don't need many collaborators, but rather those who do what almost no one does — and can scale it.
Francesco Weiss, co-founder of AIM, highlights the combination of art and science in the company's approach. "We have super experts who take technology and data and give them shape with a good dose of art and science, seasoning with strategy that only exists because there was a fairly faithful measurement of what would make sense to apply, remove, adapt, or invest in the interface," says Weiss.
A AIM uses a library of over 3,000 experiments conducted across various brands, such as XP Investimentos, RD, Johnson & Johnson, and Grupo Soma, to identify patterns and optimize the user experience. "We produce and simulate various different experiences and identify which one has the highest engagement, conversion, and result. And that is the one that will be implemented," adds Weiss.
Weiss explains that "experimentation" is an evolution of CRO (Conversion Rate Optimization), encompassing behavior research, experimentation programs, and personalization of products, content, and design. "It's a labyrinth of possibilities, but we manage to find a pattern in the chaos, which gives us ammunition to create viable paths," he/she/they states.
For Weiss, the art of personalizing the customer experience is crucial. Artificial intelligence algorithms indeed help increase the chances of being effective, but talking to the consumer and understanding the right way to present this in the most converting manner is another story. It's not instinct, not guesswork, but an art in the sense of highly customized work, a tailor-made approach capable of generating enormous revenue.
With its innovative approach and focus on conversion optimization, AIM Conversion Experts is poised to continue revolutionizing the e-commerce industry, helping companies maximize their revenue and improve the consumer experience.
