Start2024

Annual files: 2024

Almost 200 million Brazilians use WhatsApp and customer service is becoming increasingly automated

E-Commerce Update - 0
In Brazil, 197 million people use WhatsApp, according to Meta data. The platform is also a power not only for...

Vindi integrates payments with Shopify to boost conversions in e-commerce for retailers

E-Commerce Update - 0
E-commerce in Brazil has been experiencing rapid growth in recent years, with more and more entrepreneurs seeking to boost their online sales. For...

DREX: o que não te contaram sobre a nova moeda digital brasileira

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Allan Augusto Gallo Antonio, professor of Economics and Law at Mackenzie Presbyterian University (UPM) and Researcher at the Mackenzie Center for Economic Freedom (CMLE). Jhonathan Augusto...

Expert shows how newsletters can increase customer retention

E-Commerce Update - 0
With competition for attention on social media, companies have been seeking more personalized and continuous strategies to keep their consumers engaged. One of the tools...

Did you see a Lalamove today? On-demand delivery app celebrates 5 years in Brazil with the largest "offline" presence in the history of the operation

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Lalamove, the leading on-demand delivery platform, celebrates its 5th anniversary in Brazil in 2024. During this period, the orange stickers became part of the landscape...

Terra launches Meu Pé-de-Meia, a social first product dedicated to financial education on social networks

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Connected with market trends, Terra is launching its first social-first product on Instagram, Meu Pé-de-Meia.Created to engage with the audience who wish to organize their...

PUCRS Advertising students win international award

E-Commerce Update - 0
The students of the Advertising and Public Relations course at the School of Communication, Arts and Design — Famecos of PUCRS, Rafaela Kuhn, Nícolas do Rio, Felipe Julius...

Consumers tend to use loyalty programs on Fridays and spend an average of R$219.89, says survey

E-Commerce Update - 0
The Alloyal platform, specialized in technological solutions for loyalty program management, has just released a groundbreaking study with consumption data...

AI, Cybersecurity and Privacy: How to Protect Sensitive Data in the Age of Generative Artificial Intelligence

E-Commerce Update - 0
The rapid adoption of Generative Artificial Intelligence (Gen AI) in companies is redefining processes, enabling innovations, and driving automation. According to a recent study by...

Gabriel Khawali launches “Life is a Review” and teaches the secrets and power of good networking

E-Commerce Update - 0
Businessman Gabriel Khawali launched at Allianz Parque the book "Life is a Review," which is already among the bestsellers in Brazil, with more...
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