Connected with market trends, theEarthis launching its first productsocial firston Instagram, theMy Savings. Created to talk to the audience that wants to organize their finances, have basic knowledge of investments or seek to learn more about financial education on social media, the platform features educational publications with a light and relaxed language, with the aim of strengthening the relationship with the audience in a space where they spend most of their time
The platform's profile already has more than five thousand followers and to further strengthen the strategysocial first, gaining relevance in the digital environment, @meupedemeia will have partnerships withcreators and brands related to and interested in the topic
“We are happy to launch our first social first product here at Terra. We hope that @meupedemeia brings even more visibility to the brand, proposals aligned with market needs, content in partnership with other brands and influencers, but, above all, that assists users when the subject is financial educationa, celebrated Cláudia Demase, Director of Terra e Vivo Ads
Humanized look for audiences on social media
Productssocial firstfunction through the humanization and closeness of the user with the brand. In this way, the creative team ofEarthbuilt the visual identity of the project with a pair of socks, coins and other colorful elements with the aim of making the theme even lighter for the followers
According to Maria Beatriz Zultauskas, Platforms Coordinator of Terra and Vivo Ads, the project design will serve as inspiration for the creation of a physical mascot in the future, strengthening Terra's relationship with the audience engaged in learning more about the universe of personal finance
THEEarthis present on the main social platforms, with content tailored for each format and audience, following social media trends.In its ecosystem, the publisher has over 11 million followers and, monthly, has an average of 30 million video views
