Connected with market trends, theEarthis launching its first productsocial firston Instagram, theMy Piggy Bank.Created to talk to the public who want to organize their finances, have basic notions of investments or seek to learn more about financial education on social media, the platform presents educational publications with light and relaxed language, with the objective of strengthening the relationship with the public in a space where they spend most of their time.
The platform's profile already has more than five thousand followers and to further strengthen the strategysocial first, gaining relevance in the digital environment, @meupedemeia will have partnerships withcreators and related brands interested in the topic.
“We are happy to launch our first social first product here on Earth. We hope that @meupedemeia will bring even more visibility to the brand, proposals aligned with market needs, content in partnership with other brands and influencers, but above all, that it will assist users when it comes to financial education.a”, celebrated Cláudia Demase, Director of Terra and Vivo Ads.
Humanized look for audiences on social media
Productssocial firstThey work through humanization and bringing the user closer to the brand. In this way, the creative team ofEarthbuilt the project's visual identity with a pair of socks, coins and other colorful elements with the aim of making the theme even lighter for followers.
According to Maria Beatriz Zultauskas, Platform Coordinator at Terra and Vivo Ads, the project's design will serve as inspiration for the creation of a physical mascot in the future, strengthening Terra's relationship with the public engaged in learning more about the world of personal finance.
THEEarthis present on the main social platforms, with content tailored for each format and audience, following social media trends.In its ecosystem, the publisher has over 11 million followers and an average of 30 million video views per month.
