A Lalamove, leading platform in on-demand deliveries, completes 5 years in Brazil in 2024. During this period, the orange stickers have become part of the urban landscape in large cities like São Paulo, Rio de Janeiro and Belo Horizonte. In São Paulo, more than 30% of registered large vehicles are stickered.In the 8 cities where the platform operates, the average annual increase of new large stickered vehicles has nearly quadrupled since 2019
"Large cars" include SUVs, vans, pick-ups and freight services, explain Helena Lizo, General Director of Lalamove Brazil: "Transporting large volumes with agility and convenience was one of the main needs identified in Brazil, mainly for those who lead a business. That's why, according to her, in addition to the partner drivers, small business owners were the big beneficiaries of the platform's arrival in the country
Since the beginning of operations in Brazil, the average annual growth in new corporate clients was 65%, having quadrupled between the first and second year.Retailers, mainly, we use on-demand platforms to speed up deliveries, avoiding the complexity of managing in-house teams, with agility and affordable costs, strengthening the local economy, complete her.
Success among SMEs, MEIs and individual users
Despite the prominence among small business owners, The Director of Lalamove emphasizes that the ease of registration and use of the app also attracts individual users, whether for changes or sending documents. From the beginning, the total number of orders grew by an average of 155% per year, with an increase of265% specifically for vehicles such as trailers and utility vehicles.
Many microentrepreneurs register with personal data, being counted as individual users, explain her. It is the case of Leonardo Vesga, owner of Lever Projects and Installations: "The main advantage is the types of vehicles available to transport parts, but the delivery speed is also essential for a good relationship with customers, tell him.
Advantages for those who order and those who deliver
A virtuous cycle. This is how Helena Lizo defines the increase in the number of requests and partner vehicles with stickers. According to her, both parties benefit: "The owners of the vehicles, the partner drivers, have priority in orders, reduction of rates, monthly incentive and can choose the delivery regions. Already theusers gain credibility and trust with each order
She adds: "It's hard to walk around São Paulo without seeing a Lalamove sticker". In the office, we even joked: 'How many Lalamove stickers did you see today?’”. The city is one of the main hubs for partner drivers, with aaverage growth of 234% per year.meanwhile, when we only talk about the growth rate, in Rio de Janeiro this increase is even greater, reaching 253%
The increase in the number of drivers registered on the platform directly impacts the efficiency of the service. With more partner drivers in regions like São Paulo and Rio, users benefit from shorter wait times, more flexibility and vehicle options, catering to both urgent deliveries and more complex logistical planning
About the future, Lizo, at the forefront of the operation since 2021, highlights the collaboration with the government on issues such as the regulation of app-based work and partnerships with renowned NGOs: “These numbers and achievements are the result of the work of a dedicated team, that also only grows, she comments, revealing the move to a new office, with capacity for more employees, in São Paulo. In 2023, we have doubled in size for the fourth year in a row,an achievement that becomes more challenging each year, but we are optimistic about the next 5 years of Lalamove Brazil, finish her.
