Students of the courseAdvertising and PropagandaFrom the School of Communication, Arts and Design — Famecos at PUCRS, Rafaela Kuhn, Nícolas do Rio, Felipe Julius, and Manoela Fonseca won an award at the Latin American Design Awards, in the Advertising, B2C Activations category, with the work 'Totally Off The Wall'. The ceremony took place at the José de Alencar Theater in Fortaleza (Ceará) and brought together major figures from the Latin American creative industry, recognizing the best works in creativity and innovation.
The award-winning work is a brand activation created within the context of the partnership between Vans and Mongoose, two brands that joined forces to launch a special collection of footwear and clothing, celebrating their shared heritage. Vans is widely known for its strong connection to skateboarding, while Mongoose has roots in BMX. Based on this, the students proposed, in their project, an activation at the Skate Park located on the Guaíba Waterfront in Porto Alegre, as it is a place that concentrates the target audience of both brands.
For Rafaela Kuhn, the experience of winning an international award while still in college was unforgettable. Definitely winning a Latin American award alongside colleagues, or rather friends, makes everything more special. We felt that the work had potential and invested in it. The event was great, providing networking with professionals from various countries and the opportunity to hear from prominent figures in the creative industry. My tip for students: believe in and bet on your work.
Nícolas do Rio says that participating in a prestigious event across all of Latin America was something incredible. Talking with major market players and gaining valuable insights shows that the effort and dedication to pursue this prize were worthwhile.
Felipe Julius demonstrates how the event provided new perspectives for the field of communication. Being there was an incredible experience, made possible by strategic thinking, which allowed our academic work to connect with the market, sowing inspiration and collaboration.
Manoela Fonseca says that being recognized with a Latin American award for work done in college was a very special milestone in her career.I thank Famecos and my teachers, Vini Mano and Márcio Blank, for the opportunity to produce a project that goes beyond the course, and a special thanks to my colleagues who represented our group very well on the award day.
