The Alloyal platform, specialized in technological solutions for managing loyalty programs, has just released a groundbreaking study with consumption data from the users of these programs. Entitled‘User Loyalty Insights 2024’, the research offers the market data to help brands develop strategies that strengthen relationships with their customers, going beyond the moment of purchase, highlights Alloyal CEO, Aluísio Cirino.
The data in the report was collected from a behavioral sample of 5,000 users of loyalty programs managed by Alloyal, covering the period from January to June 2024.
#SEXTOU: AVERAGE TICKET IS HIGHER ON FRIDAYS
The survey was conducted based on data from 5,000 users of loyalty programs of companies that are clients of Alloyal. The research indicates that these consumers typically enjoy the benefits primarily on Fridays, with an average ticket of R$ 219.89, more than double the amount recorded on the least active day of the week, Sunday (R$ 71).
Another interesting fact is that the end of the morning – from 10 a.m. to 12 p.m. – is the period with the highest consumption volume, both in quantity and value. The nighttime period, between 8 p.m. and 9 p.m., also stands out. "Adjusting communication campaigns for these times can significantly contribute to the success of the loyalty program, ensuring that offers reach customers at the most opportune moment," suggests the Alloyal study.
MAJOR TRADE DATES
Important dates for commerce also have a significant impact on user consumption in loyalty programs and, combined with a campaign calendar, can enhance communication with customers.
THEValentine's DayIt is the biggest highlight, with 68.7% of loyalty program benefits in June being used to give gifts on this date. No Consumer Day(March), participation reaches 75%.
HOUSEHOLD APPLIANCES, THE FAVORITES
Among the most consumed products by loyalty program users, household appliances lead, accounting for 61.7% of the amount of money spent. Travel and tourism rank second, with 14%, followed by fashion, pharmacy, beauty and wellness, sports and fitness, supermarkets, and cell phones.
In Aluísio Cirino's assessment, with the survey data, brands can invest in personalized communication strategies that meet the desires and needs of consumers. "In this way, they can not only retain their customers but also turn that loyalty into a competitive advantage," highlights the CEO.
The survey can now be accessed via the linkhttps://drive.google.com/drive/folders/1XGC4wtDq3i8JnNjQTnLxLiOJ1zZdxU96?usp=drive_link
