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Anatel releases list of e-commerce sites with illegal cell phone ads; Amazon and Mercado Livre lead ranking

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Anatel releases list of e-commerce sites with illegal cell phone ads; Amazon and Mercado Livre lead ranking

The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection carried out on e-commerce websites, focusing on ads for cell phones without official certification or that entered the country illegally. The action is part of a new precautionary measure published by the agency to combat piracy.

According to the report, Amazon and Mercado Livre showed the worst statistics. On Amazon, 51.52% of cell phone listings were for non-approved products, while on Mercado Livre this number reached 42.86%. Both companies were classified as "non-compliant" and must remove the irregular ads, under penalty of fines and possible removal of the websites.

Other companies, such as Lojas Americanas (22.86%) and Grupo Casas Bahia (7.79%), were considered "partially compliant" and will also need to make adjustments. On the other hand, Magazine Luiza did not record any illegal advertisements, being classified as "compliant". Shopee and Carrefour, although without disclosed percentages, were listed as "compliant" for having already made commitments with Anatel.

The president of Anatel, Carlos Baigorri, highlighted that negotiations with e-commerce companies have been ongoing for about four years. He specifically criticized Amazon and Mercado Livre for not engaging in the collaborative process.

The inspection took place between June 1st and 7th, using a scanning tool with 95% accuracy. Anatel announced that, after focusing on cell phones, the agency will investigate other products sold illegally without approval.

The precautionary measure published today aims to give companies another opportunity to comply with the regulations, starting with mobile phones. Anatel emphasized that other companies, besides the seven largest retailers mentioned, are also subject to the same requirements.

Magazine Luiza and AliExpress announce unprecedented partnership in e-commerce

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Magazine Luiza and AliExpress announce unprecedented partnership in e-commerce

Magazine Luiza and AliExpress have signed a historic agreement that will enable cross-selling of products on their respective e-commerce platforms. This partnership marks the first time that the Chinese marketplace will make its products available for sale by a foreign company, in an unprecedented cross-border strategy.

The collaboration aims to diversify both companies' catalogs, leveraging each other's strengths. While AliExpress is known for its variety of beauty items and tech accessories, Magazine Luiza has a strong presence in the home appliances and electronics market.

With this initiative, the two platforms, which together total over 700 million monthly visits and 60 million active customers, hope to significantly increase their sales conversion rates. The companies assure that there will be no changes to the tax policies for consumers and that the guidelines of the Remessa Conforme program will be maintained, including the exemption of fees for purchases under US$ 50.

The announcement of the partnership was well received by the financial market, resulting in an appreciation of more than 10% in Magazine Luiza shares, which had been facing a drop of almost 50% during the year.

This collaboration represents an important milestone in the Brazilian and international e-commerce scene, promising to expand purchasing options for consumers and strengthen the position of both companies in the market.

Deliveries and prices: how to build customer loyalty in e-commerce?

Clovis Souza
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Deliveries and prices: how to build customer loyalty in e-commerce?

Philip Kotler, in his book “Marketing Management”, it is said that acquiring a new client costs five to seven times more than retaining existing ones. After all, for the recurring customer, there is no need to dedicate effort in marketing to introduce the brand and gain trust. This consumer already knows the company, the service, and the products.

In the online environment, this task is more strategic due to the lack of experienceface to face. Building customer loyalty in e-commerce requires specific actions to satisfy the consumer, strengthen the relationship and make them buy more often.

The observation may seem obvious, but it is only possible to retain buyers who were satisfied with the experience they had. If they become dissatisfied due to a payment process error or delayed delivery, for example, they may not return and may even speak badly about the brand.

On the other hand, loyalty is also advantageous for the consumer. Upon discovering a trustworthy e-commerce with quality products, fair prices, good customer service, and timely deliveries, he doesn't get tired and begins to see that store as a reference. This builds trust and credibility that the company serves you in the best way.

In this scenario, two elements are fundamental to ensuring the loyalty process: deliveries and prices. It is interesting to learn some essential strategies to strengthen these operations, especially in the virtual environment.

1) Investment inlast mile 

The final phase of delivery to the consumer is one of the keys to ensuring a good experience. In a company with nationwide reach, for example, it is essential to establish partnerships with local organizations that can handle deliveries in a more personalized manner. Additionally, a tip is to promote exchanges and training with regional delivery personnel so that the order arrives in perfect condition and reflects the brand's image. Finally, this strategy also reduces costs and lowers shipping fees for the consumer, providing a solution to one of the main challenges in the online sales market today.

2) Packaging

The moment to package the product is important. Treat each delivery as unique, taking into account packaging needs and the peculiarities of each item to ensure proper handling. Additionally, customizing deliveries with personalized touches makes a difference, such as handwritten cards, spritzes of perfume, and sending gifts.

3) Omnichannel

Contar com ferramentas de dados e uma análise aprofundada e cuidadosa é fundamental em um empreendimento para levar essa vivência ao consumidor. Os benefícios são inúmeros. Primeiramente, há uma comunicação mais assertiva e estratégias mais inteligentes quando implementamos o omnichannel, já que o usuário conta com uma experiência unificada no on-line e off-line. O atendimento se torna ainda mais personalizado e preciso.

4) Marketplace

A entrada em um ambiente mais amplo de ofertas permite opções variadas de compras. Dessa forma, é possível atender às mais diversas necessidades do público, trazendo alternativas para todos os gostos e estilos. Hoje, a ferramenta se tornou imprescindível para o e-commerce. É preciso oferecer opções diversificadas, com soluções assertivas para as demandas do público, bem como focar em ofertas diferentes com opções de preços baixos.

5) Inclusion

Por fim, pensar em plataformas inclusivas possibilita um atendimento democrático e alcança um público ainda maior. Oferecer compras por telefone ou WhatsApp, bem como atender pessoas de forma personalizada pelo SAC são alternativas muito utilizadas atualmente.

Marketplaces in Brazil register 1.12 billion hits in May, according to report

E-Commerce Update
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Marketplaces in Brazil register 1.12 billion hits in May, according to report

The month of May recorded the second highest number of accesses to marketplaces in Brazil this year, according to the E-commerce Sector Report in Brazil, produced by Conversion. Throughout the month, Brazilians accessed websites such as Mercado Livre, Shopee, and Amazon 1.12 billion times, ranking only behind January, when there were 1.17 billion accesses, driven by Mother's Day.

Mercado Livre leads with 363 million hits, followed by Shopee and Amazon Brazil

Mercado Livre maintained its leadership among the most accessed marketplaces, recording 363 million visits in May, a 6.6% increase compared to April. Shopee ranked second, with 201 million visits, showing a 10.8% increase compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in number of visits, which ranked third with 195 million visits, a 3.4% increase compared to April.

E-commerce revenue maintains growth trend in May

In addition to access data, the report also presents information about the e-commerce revenue, obtained by Conversion from the Valid Sale data. In May, revenue followed a growth trend, as did the number of accesses, recording a 7.2% increase and maintaining the trend started in March, driven by Women's Day.

Positive outlook for June and July, with Valentine's Day and winter holidays

The expectation is that this growth trend will continue in June, with Valentine's Day, and possibly extend into July, with sales for the winter holidays in much of the country. Brazilian marketplaces demonstrate a solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.

Betminds launches the first season of “Digital Commerce – the Podcast”

E-Commerce Update
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Betminds launches the first season of “Digital Commerce – the Podcast”

At Betminds, a marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of "Digital Commerce – the Podcast." The new project will bring together professionals from the main brands in Curitiba to discuss, in a relaxed manner, relevant topics in the e-commerce world, such as performance marketing, management, logistics, industry, and retail, as well as the sector's main trends.

The goal is to foster relationships and share insights

Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main goal of the project is "to foster relationships among those who work with e-commerce in Curitiba, showcasing the city's major success stories." Furthermore, the podcast aims to "bring insights and trends for managers to make their operations more efficient."

Rafael Dittrich, CEO of Betminds and also host of the podcast, added: “In the day-to-day running of e-commerce, we end up focusing only on operations and the idea of the podcast is to bring this perspective of what managers are doing in their routine and what could be a solution for other businesses”.

First episode discusses hybrid e-commerce and marketplace strategy

The debut episode of "Digital Commerce – the Podcast" featured a special appearance by Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic discussed was "Hybrid betting on e-commerce and marketplace," where the guests discussed the main challenges of operating their own marketplace alongside a traditional online store, as well as the ideal timing to make this transition in the business model.

Upcoming episodes will feature industry experts

For the next episodes, the participation of Luciano Xavier de Miranda, Director of E-commerce Logistics at Grupo Boticário, Evander Cássio, General Manager of Logistics at Balaroti, Rafael Hortz, E-commerce Manager at Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vacuo have already been confirmed.

Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.

Online stores should invest in ERP, says expert

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Online stores should invest in ERP, says expert

According to an analysis by the Brazilian Association of Electronic Commerce (ABComm), Brazilian e-commerce is expected to reach a revenue of R$ 91.5 billion in the second half of 2023. O balanço também aponta que as vendas do setor devem aumentar 95% até 2025. A nível global, o relatório Global Payments Report, divulgado pela Worldpay from FIS, projeta um crescimento de 55,3% nos próximos três anos para o segmento.

Mateus Toledo, CEO da MT Soluções, empresa que oferece soluções para e-commerce, acredita que a crescente adesão dos brasileiros às compras on-line impulsionará os negócios do setor. Neste sentido, segundo Toledo, um ERP (Enterprise Resource Planning, na sigla em inglês – Sistema de Gestão Integrado, em português) é um dos elementos que podem auxiliar em práticas de e-commerce.

“Um bom ERP pode auxiliar em toda gestão de um negócio, organizando informações e dados que são essenciais dentro da rotina de trabalho de um gestor”, afirma Toledo. “O ERP auxilia no controle de estoque da loja, controle financeiro, emissão de notas fiscais e boletos, cadastro de clientes e produtos, entre outros”, completa.

Evolving ERP tools and strategies

Segundo o CEO da MT Soluções, as ferramentas e estratégias de ERP têm evoluído nos últimos anos, buscando incluir todo o controle da empresa em um único sistema de gestão integrado. “Entre os próximos passos para o aprimoramento, as plataformas de ERP têm buscado melhorar as suas tecnologias e ouvir ‘quem realmente importa’, que são os lojistas”, diz Toledo.

“Proof of this is that organizations brought their companies’ product teams to the three largest e-commerce events that took place in Brazil this year. We can see the openness and respect shown to Brazilian entrepreneurs so that, in a short period of time, new developments and improvements can appear on these platforms,” concludes the expert.

Cart abandonment is harmful and must be reversed, says expert

E-Commerce Update
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Cart abandonment is harmful and must be reversed, says expert

A survey carried out by Opinion Box, entitled “Cart Abandonment 2022”, with more than 2000 consumers, revealed that 78% of respondents have the habit of giving up on a purchase when reaching the final stage, with the cost of shipping being the main motivator of this practice known as cart abandonment.

Ricardo Nazar, a growth specialist, highlights that cart abandonment is a practice that is quite harmful to the entrepreneur. "It is necessary to be attentive to this type of behavior so that well-defined strategies can be developed; after all, the customer went through all the purchase stages but did not complete it. What could have caused this?" explains Nazar.

The research also pointed out other reasons that lead to cart abandonment, such as cheaper products on other websites (38%), discount coupons that do not work (35%), charges for unexpected services or fees (32%) and very long delivery times (29%).

Nazar suggests that a good technique to try to bring the client back is direct contact. "Whether by email, WhatsApp, or SMS, offering a discount or advantage greatly increases the likelihood of a prospect completing the purchase," affirms the specialist. This strategy is supported by the survey data, which shows that 33% of respondents consider it "very likely" that an abandoned purchase will be completed when presented with an offer proposal from the store.

The research also investigated the factors that contribute to the purchasing decision in an e-commerce. Consumers' greatest fear is being a victim of some type of scam, with 56% of respondents prioritizing the website's reliability. Other important aspects are lower prices (52%), promotions and offers (51%), previous purchase experience (21%), ease of navigation (21%), and a variety of payment methods (21%).

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