The month of May recorded the second highest number of accesses to marketplaces in Brazil this year, according to the E-commerce Sector Report in Brazil, produced by Conversion. Throughout the month, Brazilians accessed websites such as Mercado Livre, Shopee, and Amazon 1.12 billion times, ranking only behind January, when there were 1.17 billion accesses, driven by Mother's Day.
Mercado Livre leads with 363 million hits, followed by Shopee and Amazon Brazil
Mercado Livre maintained its leadership among the most accessed marketplaces, recording 363 million visits in May, a 6.6% increase compared to April. Shopee ranked second, with 201 million visits, showing a 10.8% increase compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in number of visits, which ranked third with 195 million visits, a 3.4% increase compared to April.
E-commerce revenue maintains growth trend in May
In addition to access data, the report also presents information about the e-commerce revenue, obtained by Conversion from the Valid Sale data. In May, revenue followed a growth trend, as did the number of accesses, recording a 7.2% increase and maintaining the trend started in March, driven by Women's Day.
Positive outlook for June and July, with Valentine's Day and winter holidays
The expectation is that this growth trend will continue in June, with Valentine's Day, and possibly extend into July, with sales for the winter holidays in much of the country. Brazilian marketplaces demonstrate a solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.
