A Betminds, marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of "Digital Commerce – the Podcast. The new project will bring together professionals from the leading brands in Curitiba to discuss, in a relaxed way, relevant topics in the world of e-commerce, as performance marketing, management, logistics, industry and retail, in addition to the main trends in the sector
The goal is to foster relationships and share insights
Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main objective of the project is to "promote the relationships of those who work with e-commerce in Curitiba, showing the great cases of the city. Furthermore, the podcast aims to "bring insights and trends for managers to make their operations more efficient"
Rafael Dittrich, CEO of Betminds and also host of the podcast, he added: "In the day-to-day of e-commerce, we end up focusing only on operations, and the idea of the podcast is to bring this perspective of what managers are doing in their routine that could be a solution for other businesses"
First episode discusses hybrid e-commerce and marketplace strategy
The premiere episode of "Digital Commerce – The podcast featured a special appearance by Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager of Balaroti. The topic addressed was "Hybrid bet of e-commerce and marketplace", where the guests discussed the main challenges of operating their own marketplace alongside a traditional online store, as well as the ideal moment to make this transition in the business model
Upcoming episodes will feature industry experts
For the upcoming episodes, the participation of Luciano Xavier de Miranda is already confirmed, E-commerce Logistics Director of Grupo Boticário, Evander Cássio, General Logistics Manager of Balaroti, Rafael Hortz, E-commerce Manager at Vitao Food, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Vacuum Packed Foods
Interested parties can check out the first episode of "Digital Commerce – the Podcast on Spotify and YouTube
