Betminds, a marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of "Digital Commerce – the Podcast". The new project will bring together professionals from leading brands in Curitiba to discuss, in a relaxed manner, relevant topics in the world of e-commerce, such as performance marketing, management, logistics, industry and retail, as well as the main trends in the sector.
The goal is to foster relationships and share insights.
Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main objective of the project is "to foster relationships among those who work with e-commerce in Curitiba, showcasing the city's great case studies." Furthermore, the podcast aims to "provide insights and trends for managers to make their operations more efficient."
Rafael Dittrich, CEO of Betminds and also host of the podcast, added: “In the day-to-day operations of e-commerce, we end up focusing only on the operational side, and the idea of the podcast is to bring this perspective of what managers are doing in their daily routines, which could be a solution for other businesses.”
The first episode discusses a hybrid e-commerce and marketplace strategy.
The debut episode of “Digital Commerce – the Podcast” featured special guests Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic discussed was “Hybrid E-commerce and Marketplace Betting,” where the guests discussed the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal time to make this transition in the business model.
Future episodes will feature participation from industry experts.
For upcoming episodes, the participation of Luciano Xavier de Miranda, E-commerce Logistics Director of Grupo Boticário, Evander Cássio, General Logistics Manager of Balaroti, Rafael Hortz, E-commerce Manager of Vitao Alimentos, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo, has already been confirmed.
Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.
