Magazine Luiza and AliExpress have signed a historic agreement that will enable cross-selling of products on their respective e-commerce platforms. This partnership marks the first time that the Chinese marketplace will make its products available for sale by a foreign company, in an unprecedented cross-border strategy.
The collaboration aims to diversify both companies' catalogs, leveraging each other's strengths. While AliExpress is known for its variety of beauty items and tech accessories, Magazine Luiza has a strong presence in the home appliances and electronics market.
With this initiative, the two platforms, which together total over 700 million monthly visits and 60 million active customers, hope to significantly increase their sales conversion rates. The companies assure that there will be no changes to the tax policies for consumers and that the guidelines of the Remessa Conforme program will be maintained, including the exemption of fees for purchases under US$ 50.
The announcement of the partnership was well received by the financial market, resulting in an appreciation of more than 10% in Magazine Luiza shares, which had been facing a drop of almost 50% during the year.
This collaboration represents an important milestone in the Brazilian and international e-commerce scene, promising to expand purchasing options for consumers and strengthen the position of both companies in the market.
