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How fintechs help SMEs avoid bankruptcy protection

Judicial recovery is one of the most concerning signs that a company is facing serious financial problems. To avoid reaching that point, it is essential for small and medium-sized enterprises (SMEs) to manage their finances in an intelligent and strategic manner. Fintechs have played a crucial role in this process, offering solutions that help companies avoid extreme financial crises.

The severity of the problem becomes evident in the recent records of bankruptcy filings made by these companies. In July, SMEs registered 166 requests, representing 72.8% of the total 228 requests made by companies of all sizes — the highest result for the month since the start of Serasa Experian's historical series in 2005.

These numbers highlight the lack of healthy financial management, which pushes many SMEs to the limit of their capacities, forcing them to seek judicial protection to renegotiate their debts. Fintechs offer a more efficient and personalized approach to financial management, allowing SMEs to better organize their cash flows and responsibly manage their commitments. Through innovative tools, these companies help SMEs understand their finances in detail and make data-driven decisions, which is essential to avoid payment delays, default, and the need to resort to judicial recovery.

Effective credit management is essential, especially for small and medium-sized enterprises (SMEs), as access to financing generally depends on clarity and accuracy in cash flow statements. Companies that cannot clearly demonstrate their results face difficulties in obtaining loans from banks and other financial institutions. When credit is needed, it often comes with high rates, such as overdraft or working capital, which can compromise the financial health of the business.

With more flexible payment terms and reduced interest rates, SMEs can maintain a healthy cash flow, strengthen their business relationships, and focus on business growth without constant concern about financial crises. In Brazil, where approximately 8 million companies are SMEs representing 30% of GDP but receiving only 7.5% of the available credit, the role of fintechs becomes essential to improve this discrepancy and promote the economic development of the sector.

With an innovative and personalized approach, Justa and other fintechs are transforming the way SMEs handle their finances, ensuring that these companies have the support needed to grow and prosper. The "split" system, which automates the division of payments in commercial transactions, allows the amount paid in a single transaction to be automatically divided among different parties involved, ensuring security and saving time for the participants.

The split is especially useful for SMEs that need to ensure recurring payments and avoid double taxation. For example, when a customer makes a purchase in a store, the amount can be split in real time between the establishment and the service provider, without the need for additional steps or manual processes. This system is a reflection of technological advancement in payment methods and helps reduce the risk of default, providing more efficient financial management.

*Eduardo Vils is president of fintech Justa, whose mission is to make the market fairer.

World Tourism Day: RDC Viagens celebrates more than 120 thousand trips in its subscription model

In celebration of World Tourism Day on September 27th, RDC Viagens, a pioneering company in travel subscriptions with over 30 years in the market, celebrates the main usage data of the product by its over 100,000 subscribers. According to Maurício Fajolli, the company's CEO, the results between January and September of this year indicate a progression of the model as a trend in the Streaming Era, especially for those who want to travel more, in a flexible and economical way.

Only in 2024, so far, approximately 120,000 trips have been made, with over 350,000 overnight stays at more than 4,000 hotels in Brazil and over 500 destinations served. "Approximately 530 people travel daily in Brazil through an RDC subscription, which aligns with our goal of democratizing tourism," says the CEO. The survey also highlights Caldas Novas, São Paulo, and Camaçari as the main destinations of the year, in addition to the Vila Galé network's All-Inclusive hotels leading subscriber preferences.

Subscription benefits

According to Maurício Fajolli, some of the advantages of a subscription, compared to one-time package purchases, are: financial planning, flexibility, convenience, and personalized service. "With the subscription, you have the flexibility to choose the entire travel product, as it is not limited to a single option and you can exchange your credits for accommodation, airfare, cruises, car rentals, and other services we offer – including travel packages. It is an economical alternative to avoid using the entire credit card limit and to have the amount distributed in more affordable monthly payments. For less than R$10 a day, the subscription provides better financial control in travel planning," explains.

How does it work?

To join the travel subscription, simply log in tositefrom the DRC, fill out the registration with the basic information and choose the most suitable plan for your needs. From the moment of subscription confirmation through the payment of a monthly fee, the subscriber gains access to exclusive benefits such as accommodations in Brazil and abroad, discounts on tourist services, exclusive rates on additional stays, a network of discounts at partner stores, a points program with special advantages, and comprehensive travel support.

Opportunities: Zuk and Bradesco promote auctions of 74 properties with below-market value

A Zuk, referência no mercado de leilão de imóveis no Brasil, junto com o Bradesco, está promovendo leilões de 74 imóveis em diversos estados brasileiros, a partir do dia 18 de setembro. Trata-se de uma excelente oportunidade para quem deseja comprar a sonhada casa própria, construir ou fazer um investimento com ótimo retorno. O pagamento é à vista, mas os valores dos imóveis são abaixo do valor de mercado. Além disso, há opções de imóveis comerciais já desocupados, o que facilita o processo para os compradores.  

Sales take place entirely online, atcompany's intuitive platform. Os imóveis estão localizados nos seguintes estados: Alagoas, Bahia, Ceará, Distrito Federal, Goiás, Minas Gerais, Mato Grosso, Mato Grosso do Sul, Paraíba, Pernambuco, Paraná, Rio de Janeiro, Rio Grande do Sul, Santa Catarina e São Paulo.

Values vary fromR$ 13 thousand for land no bairro Setor Imperatriz, em Formosa (GO), com 170 metros quadrados, até R$ 2.217,600 milhões para uma casa de 346,12m²,  na Praia de Antártica – Xangri-Lá, no RS. The property with an excellent value and well below market value is an apartment ofR$ 243 thousand no bairro Universitário, em Caruaru (PE), com 174 metros quadrados.

To participate, simply register on the PortalYou, consult the lot notice and make an offer for the desired property.

Referência no ramo há 40 anos, com seu portal já consolidado na área de leilão judicial e extrajudicial, a Zuk tem os imóveis como carro-chefe da casa. The company has national recognition and affordable prices, helping thousands of people fulfill their dream of owning a home or starting their dream business.

Scan Global Logistics strengthens its presence in Latin America

By investing in strengthening its structure in Latin America, Scan Global Logistics (SGL) expands its presence in one of the emerging regions of the world, which has great economic potential and a strategic geographical position in relation to North America and the Asia-Pacific region.

Jörn Schmersahl, CEO for Latin America, details the organization's strategy:

“Latin America has immense potential and expanding our regional presence with Argentina, Colombia and Brazil is a strategic investment. At the same time, we are strengthening the capabilities of our teams in Mexico, Chile and Peru. Through greater local knowledge and experience, we respond to customer needs and preferences more efficiently and offer better solutions and customized logistics services. This allows our local and global customers to make more informed decisions to improve and optimize their supply chains. In addition, the expanded structure of SGL LATAM will contribute to the requirements of the entire SGL network.”

Além de reforçar a rede global e regional da SGL, o aumento da presença local irá também melhorar a rede da empresa com países vizinhos, como o Uruguai e o Paraguai. Assim, os clientes terão como benefício soluções ampliadas de logística transfronteiriça, liberação alfandegária facilitada, armazenamento e serviços nacionais e internacionais de transporte rodoviário.

Throughout Latin America, SGL provides services to clients in the areas of aid and assistance, energy, pharmaceuticals, industrial projects, automotive industry, FMCG (fast moving consumer goods), food and additives, technology and manufacturing, among others.

Allan Melgaard, Global CEO of SGL, comments on the planned investments for the region:

“Latin America is an extremely interesting market, with a young and growing population, rising purchasing power and a diverse range of sectors and customers, which makes it an excellent choice for our company. We are determined to continue investing in developing a strong presence in the region to provide comprehensive and competitive logistics solutions to our customers.”

Additional markets will provide customers with better solutions with greater flexibility:

  • Argentina (headquarters in Buenos Aires)tem uma infraestrutura logística robusta com um sistema portuário, aeroportuário e ferroviário bem desenvolvido. Os principais portos do país, ao longo do Oceano Atlântico, oferecem serviços de alcance local e global. Combinados com serviços transfronteiriços para Brasil, Chile, Uruguai, Paraguai e Bolívia, os clientes terão ainda mais benefícios na importação e exportação. O país oferece ótima conectividade e vantagem estratégica para as empresas em processo de expansão e regionalização de suas operações.
  • Colombia (headquarters in Bogotá)) tem portos nos oceanos Pacífico e Atlântico, com maior lucratividade dessas operações e convertendo o país em um trampolim estratégico para a Ásia, o Pacífico e as Américas, além de ponto de entrada para os demais países da América do Sul. Com as suas extensas redes de Zonas Francas em todos os portos e nas principais cidades (Bogotá, Cali e Medellín), a Colômbia é o local perfeito para a distribuição no continente sul-americano.
  • THEBrazil (headquarters in Sao Paulo)tem uma das mais extensas costas marítimas do mundo, com muitos portos de águas profundas, proporcionando uma infraestrutura portuária ideal para o comércio internacional, além das ligações rodoviárias com os países vizinhos. A SGL adquiriu recentemente a Blu Logistics Brasil, especializada nas rotas comerciais entre a China e o Sudeste Asiático e a América Latina. É um ator-chave local na logística aérea e marítima, com taxas de crescimento impressionantes de 27% e 47% nos últimos dois anos. Essa aquisição proporcionará à SGL uma plataforma operacional robusta, permitindo à empresa expandir a sua presença regional e oferecer melhores serviços a clientes de todo o mundo.

No Chileand noMexico, as equipes da SGL contam com novos especialistas qualificados nos setores aéreo e marítimo, operando a partir de Santiago (Chile) e Cidade do México, Monterrey e Guadalajara (México). Além disso, a SGL México está reforçando suas operações na fronteira norte, em cooperação com a SGL USA.

Torra revamps its e-commerce and sees a 100% increase in conversion

Torra, a reference in the marketfast fashion, just announced an unprecedented result in their e-commerce: a 100% increase in the conversion rate. This achievement was made possible thanks to a strategic partnership with the e-Plus agency, the platformdeco.cxand SEO (Search Engine Optimization) consultancy with the liveSEO agency.

A complete digital transformation

Under the leadership of the e-Plus agency, Torra began a complete digital transformation journey. The agency, with its expertise in e-commerce, was responsible for defining the strategy, choosing the most suitable tools, and overseeing the entire implementation process.

The choice for the headless platformdeco.cxwas crucial to achieving the desired results. The flexibility and customization offered by the platform allowed the retailercreate a unique and highly personalized shopping experience for your customers. The e-Plus team, in turn, was responsible for implementing the platform, developing customized features and integrating it with other company systems.

SEO Optimization to Drive Growth

To ensure that Torra was found by consumers on the main search engines, the SEO consultancy with the agency liveSEO was put into action. Through the implementation of structured data, keyword optimization, and other SEO techniques, liveSEO contributed to improving the brand's online visibility and increasing organic traffic.

Expressive results and a promising future

The results of the partnership were significant:in just 45 daysthe e-commerce conversion rate more than doubled. Furthermore, sales grew significantly, demonstrating the success of the new strategy.

"This partnership was a milestone for Torra," says Thiago Pereira, Director of Digital Experience at the company. The combination of e-Plus's expertise and technology ofdeco.cxand the SEO optimization of liveSEO allowed us to achieve results that exceeded our expectations.

With the new platform, the store is prepared to face market challenges and continue growing. The company plans to use the advanced features of thedeco.cxto create even more personalized and innovative shopping experiences.

The partnership between Torra, e-Plus,deco.cxand liveSEO is an example of how digital transformation can drive a company's growth. By combining technology, strategy, and creativity, companies have been able to achieve significant results and build a promising future.

Content Marketing is a trend for connecting with new customers in 2025

A agência de marketing digital Search One Digital acaba de lançar uma ferramenta indispensável para quem busca aprimorar sua estratégia de conteúdo na internet.

The Strategic Content Spreadsheet was developed by experts and offers a complete guide for planning, organizing and executing an effective content plan, capable of generating concrete results.

With Search One Digital's Strategic Content Worksheet, marketers and content creators can:

  • Define clear objectives:identify goals and KPIs to measure content success.
  • Know the target audience:map personas and understand their needs and interests.
  • Create an editorial calendar:organize the production and publication of content efficiently.
  • Generate relevant content ideas:find topics that engage the public and generate value.
  • Monitor and analyze results:track content performance and optimize strategy.

“Acreditamos que um planejamento estratégico de conteúdo é fundamental para o sucesso de qualquer negócio online”, afirma Carolina Peres, CEO da agência. “Nossa planilha foi criada para simplificar esse processo e capacitar profissionais a alcançarem seus objetivos por meio de conteúdo de qualidade.”

Search One Digital's Strategic Content Spreadsheet is available for free download.

Retail sales register 8% growth in August, driven by Father's Day

A HiPartners, em parceria com a Sociedade Brasileira de Varejo e Consumo (SBVC), divulga a mais recente análise do Índice de Performance do Varejo (IPV), que avalia a variação mensal e anual do fluxo de consumidores, vendas e faturamento de lojas e shopping centers de todo o país. Nesta edição o estudo conta com um recorte especial de Dia dos Pais, data sazonal importante para o varejo e que pode ter influenciado positivamente na performance.

Conforme os dados, agosto foi marcado por um aumento no fluxo de visitação em diversos segmentos do varejo brasileiro. Isso se deve, em grande parte, ao impacto sazonal do Dia dos Pais (more details below), one of the main celebratory dates of the month, which resulted in a 7% increase in Shopping Stores and a more modest growth of 1% in Street Stores, compared to the same period in 2023.

Regionalmente, o Sul do Brasil ficou em evidência no fluxo de visitação em lojas físicas, com um crescimento expressivo de 16% em relação a agosto do ano anterior. O Centro-Oeste e o Norte também apresentaram aumentos consideráveis: 15% e 8%, respectivamente. No caso dos shopping centers, o Sudeste liderou com incremento de 21%, seguido pelo Nordeste com 8%.

Em termos de faturamento, houve evolução de 8% em nível nacional, com destaque para as regiões Sul e Norte, que registraram altas de 15% e 13%, respectivamente. Esses números refletem um incremento no ticket médio geral de aproximadamente 5%. Nesse quesito, o aumento foi especialmente relevante nas Lojas de Rua (7%), seguidas pelas Lojas de Shopping (4%).

O setor de “Artigos Farmacêuticos, médicos, ortopédicos, de perfumaria e cosméticos”  sobressaiu novamente, com um aumento de 11% no faturamento em agosto, na comparação com o mesmo ano de 2023. Entretanto, “Móveis e Eletrodomésticos” tiveram desempenho negativo, com queda de 16% no período, destoando da tendência positiva do restante do varejo.

“Retail performance in August, driven by Father’s Day, is in line with the gradual recovery observed in the most recent PMC (Monthly Retail Survey) results. The 0.6% increase in restricted retail sales and 0.1% in expanded retail sales reflects increased household consumption and the recovery of segments such as hypermarkets and durable goods. The improvement in credit and the drop in defaults may benefit sectors such as clothing and home appliances, but the rise in interest rates is limiting the growth of consumption. The projection of a slowdown in the coming months, due to the drought and the maintenance of the Selic rate, warns of challenges in sustaining this movement”, comments Eduardo Terra, partner at HiPartners and president of SBVC (Brazilian Society of Retail and Consumption).

PagBank launches new season of the web series 'Rende com a Gente' to teach how to achieve dreams through investing

THEBanking, a digital bank that offers complete financial services and payment methods, voted the best PJ account by the iDinheiro portal and one of the main digital banks in Brazil, announces the launch of the 2nd season of the web series “Rende com a Gente”, which presents information about investments in a simple and educational way, in addition to showing that investing can be an excellent path to making dreams come true.

The research “X-ray of the Brazilian Investor”, realizada pela Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais (Anbima) junto ao Datafolha, indica que 37% da população brasileira investiu dinheiro em produtos financeiros no último ano, e que a caderneta de poupança segue sendo o investimento preferido da maioria delas. Por outro lado, a pesquisa também questionou sobre o destino dessas economias, ou seja, quais são os sonhos da população investidora, e as indicações foram: “comprar ou reformar imóvel”, com 37% das escolhas; “manter uma reserva financeira”, com 20% das indicações; “viajar ou passear” e “comprar um carro/moto/caminhão” com 10% das escolhas cada; e “aposentadoria” com 9%. Esses resultados mostram que, apesar de o volume de pessoas que investem ter aumentado e de haver uma diversidade de objetivos, a maior parte dos recursos segue sendo investido na caderneta de poupança, o que evidencia o significativo desconhecimento sobre outras oportunidades de investimentos e perfil de investidor.

O PagBank, que tem como um de seus principais pilares a educação financeira, escolheu mostrar na 2ª temporada da websérie “Rende com a Gente”, que se as pessoas tiverem um plano de ação bem definido e souberem investir suas economias de acordo com seus perfis, e em produtos financeiros que tenham aderência aos objetivos, se tornarão capazes de conquistar seus sonhos. “Acreditamos que a educação financeira e os investimentos sejam preciosos instrumentos para simplificar a vida financeira das pessoas, além de proporcionar conquistas e conforto. Ter conhecimento destas ferramentas vai além de saber lidar com o dinheiro e economizar, mas, também, inclui conhecer as possibilidades de fazer o dinheiro render, aumentar patrimônio e conquistar seus sonhos mais rapidamente”, comenta André Souza, diretor executivo de Negócios de Serviços Financeiros e Canais Digitais do PagBank.

A temporada já está disponível de forma gratuita no canal de vídeos do PagBank e conta com 9 episódios. O primeiro deles traz uma demonstração simples de como estruturar um plano de ação que considere objetivo, valor, prazo e perfil do investidor. Os demais episódios abordam, cada um, o TOP 8 sonhos dos brasileiros, apontados na pesquisa da Anbima. Os vídeos oferecem um plano de ação que enquadra aquele objetivo em curto, médio ou longo prazo, bem como sinaliza quais seriam os produtos de investimento mais alinhados com o objetivo e com o perfil de determinado investidor.

Check out the full list of episodes for this 2nd season:

  1. How to make your dreams come true: 5 practical tips to get things off the ground
  2. How to get out of debt and build an emergency fund
  3. Own home: where to invest to make this dream come true
  4. How to invest to have the trip of your dreams
  5. Where to invest to buy a car
  6. Start investing today for your children's future
  7. How to start your own business
  8. Financial independence: discover how it is possible to live off your income
  9. Peaceful retirement: secure your future with these tips.

All thecontent of the web series “Rende com a Gente”will remain available for free on the channelBanking no YouTube e no app do banco digital na aba Educação Financeira.   

One of the largest digital banks in the country in terms of number of customers, PagBank offers tools for in-person and online sales, a complete digital account for individuals and legal entities, automatic investment and CDBs certified with a brAAA rating by S&P and an AAA rating.brfor theMoody's, with returns of up to 130% of the CDI – with the ability to redeem at any time and investments tailored to objectives, as well as features that contribute to financial management, such as Payroll. At PagBank, the credit card has a guaranteed limit, and investments become a limit for the card itself, enhancing customers' earnings*, in addition to generating up to 1% cashback on the bill, one of the highest in the market. At PagBank, those with active and inactive balances in the FGTS can request early withdrawal, and it is also possible to contract the INSS payroll loan for retirees and pensioners directly through the PagBank app.

Trade Activity: Serasa Experian indicates a 0.9% drop in August

In August, theSerasa Experian Trade Activity Indicator registrou uma queda de 0,9%, a pior do ano até agora. O economista da Serasa Experian, Luiz Rabi, comenta que, mesmo com uma leve deflação nos últimos meses, as incertezas econômicas e a valorização do dólar em relação ao real geram um clima de precaução, fazendo com que consumidores e empresas suspendam grandes gastos. Veja, no gráfico abaixo, a variação mensal dos últimos 12 meses:

Rabi adds that, “this entire scenario contributes to consumers adopting a more cautious stance regarding spending, making it difficult for the sector to react.”

Em agosto, ainda segundo a variação mensal, o indicador ficou dividido entre alta nos setores de “Combustíveis e Lubrificantes” (0,9%) e “Material de Construção” (1,6%) e queda nos outros quatro, sendo a mais acentuada em “Supermercados, Hipermercados e Alimentos e Bebidas” (-0,7%). Check the complete data in the graph below

Annual variation

Na visão da variação anual, houve crescimento de 2,2%, apesar de um número positivo, foi o mais fraco do ano. Todos os segmentos do comércio físico brasileiro, com destaque para “Combustíveis e Lubrificantes” (9,1%), também registraram crescimento. Veja, a seguir, a variação anual do indicador com histórico dos últimos 12 meses e o levantamento por setor:

Methodology

O Indicador Serasa Experian de Atividade do Comércio é construído, exclusivamente, pelo volume de consultas mensais realizadas por cerca de 6.000 estabelecimentos comerciais à base de dados da Serasa Experian. As consultas são tratadas estatisticamente pelo método das médias aparadas, com corte de 20% nas extremidades superiores e inferiores das taxas mensais de crescimento, relativas a cada estabelecimento comercial dentro de cada um dos seis segmentos varejistas pesquisados. Para a formação da série agregada do Indicador Serasa Experian de Atividade do Comércio, as taxas de crescimento resultantes de cada segmento varejista são ponderadas pelo peso relativo de cada um deles na Pesquisa Mensal de Comércio – Varejo Ampliado, do IBGE, respeitando-se as suas revisões metodológicas.

Feels like Experian

A Serasa Experian é a primeira e a maior Datatech do Brasil. Líder em soluções de inteligência para análise de riscos e oportunidades, com foco nas jornadas de crédito, autenticação e prevenção à fraude. Com tecnologia de ponta, inovação e os melhores talentos, transforma a incerteza do risco na melhor decisão, ajudando pessoas a realizarem seus sonhos e empresas de todos os portes e segmentos a prosperarem.

Criada em 1968, a Serasa passou a fazer parte da Experian Company em 2007, empresa global com matriz em Londres. Atualmente, é responsável por mais de 6,5 milhões de consultas diárias sobre empresas e consumidores e protege mais de 2,2 bilhões de transações comerciais todos os anos.

Empodera consumidores com educação financeira, facilitando o acesso a crédito justo. Ajuda empresas de todos os portes e segmentos a tomar melhores decisões, em diversas frentes para: encontrar novos clientes, gerenciar os atuais com mais eficiência, conceder crédito ou vender a prazo com segurança, cumprir normas ESG, autenticar seus clientes e prevenir fraude e, ainda, cobrá-los no momento ideal, sem impactar o relacionamento.

Com o propósito de criar um futuro melhor para todos ampliando oportunidades para pessoas e empresas, capacita pessoas na área de tecnologia e impulsiona pequenos negócios e startups de impacto social por meio de programas próprios e gratuitos. É considerada uma Top Company do LinkedIn e uma das melhores empresas para trabalhar, reconhecida pelo GPTW. Também é a empresa de serviços mais inovadora do país, certificada pelo Prêmio Valor Inovação Brasil.

Startup Kuke launches AI assistant and advances with intelligence and data for recurring sales

You are welcome.Software as a Service that allows the creation of subscriptions for brands, announces a new artificial intelligence feature: personalized virtual assistants to help consumers of the brands in their shopping journeys through WhatsApp. The novelty follows a growing market trend. According to a study conducted by theIlumeo Data Science Company91% of the Brazilian population has used virtual assistants on smartphones at some point, and 25% claim to use them every day.

E-commerce has been following this transformation. "We experienced three phases in the technological advancement of this area: first, we had purchases through the website, then apps for each brand emerged, and now the time has come for AI to make the customer experience even easier," explains Renata Ferretti, CEO and founder of Kuke.

With the application of artificial intelligence for sales through conversational commerce, each company can adapt the automated conversation to its specific context. Kuke serves companies from various markets such as pharmaceuticals, food, supplements, and cosmetics.

An example of this novelty comes from one of their clients,A Quinta Pet, from the pet food industry. Kuke owns the technology behind 'Maria', the brand's virtual assistant. "We chose Kuke for its ability to adapt our business rules in a modular way, something no other platform has been able to deliver so efficiently. Additionally, the advancement of AI for sales via WhatsApp was decisive, as more than 70% of our sales already occurred through this channel," emphasizes Tiago Tresca, CEO and founder of the company.

Kuke's AI can understand the characteristics and variables of each client and customize the subscription of appropriate products, creating a natural and unique interaction and purchasing experience for consumers and brands. Through it, it is possible to understand each person's desire and need and customize the subscription without having to access the traditional search and purchase journey on the website. "Artificial intelligence has expanded the potential of"conversational commerce, improving the consumer experience, whether to clarify doubts or complete the purchase," emphasized Renata. "We are focused on enhancing intelligence for sales recurrence, creating subscriptions for brands that understand and meet the needs and profiles of customers," completed the CEO.

In addition to the advantages for consumers, companies ensure an effective and intelligent channel already integrated with WhatsApp, one of the world's leading conversational platforms with over two billion users.

In terms of technology for Kuke, this launch creates yet another“front sales” integrated into the“backend”, Kuke's core software focused on the subscription engine and intelligence for recurring sales. "It is important to remember that Kuke already uses AI for website creation and setup of brand subscription clubs. In a 2-minute conversational journey via WhatsApp, it is possible to create the first version of a subscription club website with all images and texts generated from the provided information. Additionally, the recurrence engine is configured with the subscription variables. Furthermore, the intelligence creates and optimizes the website's SEO, suggesting subscription and product descriptions that facilitate online search," explains Renata.

Growth, movement and capture

The new AI application is one of the many innovations that has been moving Kuke recently. After creating a spin-off from the old subscription club model to offer proprietary technology to other companies, the startup began positioning itself as a sales recurrence engine, in the modelSaaS all-in-one, for the physical products market.

For this, a team focused on technology and product was formed. The founder, Renata Ferretti, has been taking a prominent place in the technology product universe, which is predominantly male, and participating in networks such asFemale Forceand Maya Matching Program Alumni. Tech lead Bruno Monteiro – who participated in the spin-off after Kuke's funding round with ACE Ventures, with experience at ACE Cortex and Sambatech – leads the technology initiatives and was supported by a team of developers and an innovation and incentive program from AWS for the application of AI in Kuke's software.  

“We have a modern, scalable technology solution with great potential. Artificial intelligence is here to stay and we are committed to applying it in the most strategic way possible for our clients”, concludes the CEO.

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