In August, theSerasa Experian Trade Activity Indicatorregistered a decrease of 0.9%, the worst of the year so far. Luiz Rabi, the economist from Serasa Experian, comments that, even with a slight deflation in recent months, economic uncertainties and the appreciation of the dollar against the real create a climate of caution, causing consumers and companies to suspend large expenditures. See the graph below showing the monthly variation over the last 12 months:

Rabi adds that, “this entire scenario contributes to consumers adopting a more cautious stance regarding spending, making it difficult for the sector to react.”
In August, according to the monthly variation, the indicator was divided between an increase in the "Fuels and Lubricants" (0.9%) and "Building Materials" (1.6%) sectors and a decrease in the other four, with the most significant decline in "Supermarkets, Hypermarkets, and Food and Beverages" (-0.7%). Check the complete data in the graph below

Annual variation
In terms of annual variation, there was a 2.2% growth; despite being a positive figure, it was the weakest of the year. All segments of Brazilian brick-and-mortar retail, with a highlight on "Fuels and Lubricants" (9.1%), also experienced growth. See below the annual variation of the indicator with a history of the last 12 months and the survey by sector:


Methodology
The Serasa Experian Commerce Activity Indicator is built exclusively on the volume of monthly inquiries made by approximately 6,000 commercial establishments using the Serasa Experian database. The consultations are statistically treated using the trimmed mean method, with a 20% cutoff at the upper and lower extremes of the monthly growth rates, related to each commercial establishment within each of the six retail segments surveyed. For the formation of the Serasa Experian Indicator of Commerce Activity aggregated series, the growth rates resulting from each retail segment are weighted by their relative importance in the IBGE's Monthly Retail Trade Survey – Extended Retail, respecting their methodological revisions.
Feels like Experian
Serasa Experian is the first and largest Datatech in Brazil. Leader in intelligence solutions for risk and opportunity analysis, focusing on credit journeys, authentication, and fraud prevention. With cutting-edge technology, innovation, and the best talent, it transforms risk uncertainty into the best decision, helping people achieve their dreams and companies of all sizes and sectors to prosper.
Founded in 1968, Serasa became part of Experian Company in 2007, a global company headquartered in London. Currently, it is responsible for over 6.5 million daily inquiries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and sectors make better decisions across various areas to: find new clients, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate their clients and prevent fraud, and also collect payments at the right time without impacting the relationship.
With the purpose of creating a better future for all by expanding opportunities for people and businesses, it trains individuals in the technology sector and boosts small businesses and social impact startups through its own free programs. It is considered a Top Company on LinkedIn and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.