HiPartners, in partnership with the Brazilian Society of Retail and Consumption (SBVC), discloses the latest analysis of the Retail Performance Index (RPI), that evaluates the monthly and annual variation of consumer flow, sales and revenue of stores and shopping centers across the country. In this edition, the study features a special focus on Father's Day, important seasonal data for retail that may have positively influenced performance
According to the data, August was marked by an increase in visitor flow in various segments of Brazilian retail. This is due to, largely, to the seasonal impact of Father's Day(more details below), one of the main commemorative dates of the month, which resulted in a 7% increase in Shopping Stores and more modest growth, of 1%, in Street Stores, in comparison to the same period of 2023
Regionally, Southern Brazil stood out in the flow of visits to physical stores, with an impressive growth of 16% compared to August of the previous year. The Midwest and the North also showed considerable increases: 15% and 8%, respectively. In the case of shopping centers, the Southeast led with an increase of 21%, followed by the Northeast with 8%
In terms of revenue, there was an 8% increase at the national level, with emphasis on the South and North regions, that recorded increases of 15% and 13%, respectively. These numbers reflect an increase in the overall average ticket of approximately 5%. In this regard, the increase was especially relevant in Street Stores (7%), followed by Shopping Stores (4%)
The pharmaceutical articles sector, doctors, orthopedic, of perfumery and cosmetics" stood out again, with an 11% increase in revenue in August, in comparison with the same year of 2023. Meanwhile, "Furniture and Appliances" had negative performance, with a drop of 16% in the period, standing out from the positive trend of the rest of the retail sector
"The performance of retail in August", driven by Father's Day, it is aligned with the gradual recovery observed in the most recent result of the PMC (Monthly Trade Survey). The increase of 0,6% in restricted retail sales and 0,1% in the expanded reflects the higher consumption of families and the recovery of segments such as hypermarkets and durable goods. The improvement in credit and the decrease in delinquency may benefit sectors such as clothing and appliances, but the high interest rates limit the growth of consumption. The projection of a cooling in the coming months, due to the drought and the maintenance of the Selic, alert for challenges in sustaining this movement, comment Eduardo Terra, partner at HiPartners and president of SBVC (Brazilian Society of Retail and Consumption)
