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3 CRM functions that help to resize goals and optimize strategies in companies

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3 CRM functions that help to resize goals and optimize strategies in companies

In a volatile market, where adaptation is synonymous with survival, adjusting goals and realigning strategies become essential practices for the growth and efficiency of any business. The ability to make agile and accurate decisions is crucial in this context, and CRM emerges as a strategic ally, going beyond mere customer relationship management. With powerful insights and comprehensive resources, the tool helps companies review objectives and rethink approaches efficiently, driving the growth of a market that, according to Grand View Research, is expected to reach $157.6 billion by 2030, a significant increase from $52.4 billion in 2021, representing a compound annual growth rate (CAGR) of 13.3% and consolidating the importance of the tool in an increasingly competitive and data-driven landscape.

In this heated market scenario, Ploomes, the largest CRM company in Latin America, recognizes the importance of this tool for business success, highlighting 3 of its functions that demonstrate how the platform becomes a strategic ally in resizing goals and optimizing strategies:

1. Real-time sales performance analysis

One of the greatest benefits of CRM is its ability to provide a clear and instant view of sales performance. Real-time reports on the behavior of the leads and clients portfolio allow managers to quickly identify campaigns or strategies that are not achieving the expected results. With this information, it is possible to adjust conversion goals, redirect efforts toward more qualified leads, and thus ensure that the sales team focuses on opportunities with the greatest potential for return.

A clear example would be that, upon realizing that a digital marketing campaign is not attracting the desired potential customers, the sales team can use the CRM to analyze the profile of the leads generated, adjust the communication approach or reevaluate the audience segmentation, adapting their goals in a more realistic and strategic way.

2. Sales forecast based on historical data

Another powerful tool is the ability to project sales forecasts based on historical data and customer behavior trends, as analyzing interaction history makes it possible to adjust financial targets according to the expected market behavior. If a certain sales target seems out of reach, technology helps identify this discrepancy in advance, allowing managers to review their expectations and implement new tactics, such as diversifying the product portfolio or intensifying follow-up actions.

If technology shows that, in previous cycles, a drop in sales occurs in a given period, the team can review its goals, prepare promotions or even reevaluate sales team training to overcome this negative trend.

3. Lead and customer relationship management

One of the pillars of sales success is building a solid relationship with leads and clients. In this sense, the tool acts as a true guide, offering a holistic view of each stage of the buying journey. With centralized and organized information, managers can view each contact's interaction history, identifying patterns, preferences, and individual needs.

From the detailed analysis of the sales cycle, it is possible to identify bottlenecks and optimization opportunities. For example, according to a report by Aberdeen Group, companies that use CRM have a lead conversion rate 300% higher than those that do not use it. With precise mapping of each stage, from the first interaction to closing the deal, managers can identify ineffective approaches, delays in the decision-making process, and other obstacles that hinder conversion.

In this way, it is clear that CRM is no longer just a customer management platform but has become a true business intelligence center. By using data to guide decision-making, the tool enables companies to quickly resize their goals, adjusting their financial and operational plans to ensure more effective and sustainable results, whether related to sales, marketing or customer service.

Reverse logistics: MARFRIG offsets 2032 tons of recyclable materials

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Reverse logistics: MARFRIG offsets 2032 tons of recyclable materials

A Marfrig, one of the global leaders in the production of beef, pork, and poultry, and the largest producer of hamburgers in the world, offset 2,032 tons of plastic and paper packaging for products consumed in Brazil in 2023, a 49% increase compared to 2022 (1,363 tons). The compensation is carried out in partnership with theRever Institute, an entity responsible for approving cooperatives that sort, package and direct waste so that it can return to the production chain, in addition to issuing recycling certificates.

Paulo Pianez, Marfrig's sustainability director, explains that packaging offsetting is an important part of the company's social and environmental initiatives and the commitments made by Marfrig to mitigate the impact of its operations. Through reverse logistics, we are able to advance our strategy of ensuring sustainability from end to end of the food supply chain, as well as contribute to the professionalization of cooperatives and the generation of employment and income for recycling workers.

Ricardo Pazzianotto, executive director of the Rever Institute, states that “the partnership encourages reverse logistics for post-consumer packaging, guarantees Marfrig’s legal compliance with state and national agencies, aligning with regulatory requirements and strengthening the company’s socio-environmental responsibility.”

Erika Gonçalves, legal representative of the Eco Guarulhos Recycling Cooperative, one of the partner entities of the ecosystem, explains that the partnership brings more security, allowing the cooperative to plan the necessary investments with greater confidence and flexibility. This investment freedom allows for the implementation of training, the purchase of equipment, and the improvement of our cooperative's receiving and sorting capacity.

Reverse logisticsIt is a set of activities that includes collecting, transporting, and properly disposing of products and materials discarded by society – such as food packaging – so that they can be reused, recycled, or disposed of safely and environmentally responsibly. The waste is reused by the manufacturing industries themselves or directed for use in other production cycles, with a different final destination.

Startup seeks to promote corporate networking beyond events

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Startup seeks to promote corporate networking beyond events

According to the Brazilian Professionals Survey — An Overview of Hiring, Dismissal, and Career, by Catho, 52.4% of workers are hired through recommendations from friends or acquaintances, showing that the network of contacts is important for securing "the ideal job." With that said, Pertalks emerges as an innovative platform that encourages in-person social interaction.

Transforming the way people meet and share knowledge in different spaces, the tool is far from just another one promoting virtual connections. The app expands the concept of networking by enabling productive meetings in everyday places such as hotels, museums, bars, cafes, and restaurants.

The app aims to foster meaningful connections beyond romantic relationships, allowing users to meet in real time to exchange ideas, make friends, practice languages, and discuss mutual interests. The dynamics work as follows: a user is staying at a hotel or visiting a museum and discovers that there is someone with similar interests or experiences nearby – Pertalks is responsible for connecting the two profiles using geolocation technology.

“We believe that the best connections happen spontaneously, in relaxed environments and outside the traditional work environment. With Pertalks, we want to offer a platform that allows people to meet in everyday places, such as hotels, museums and bars, to share knowledge, expand their networks and, of course, have fun”, he explains.Luis Quadros, CEO and founder of Pertalks.

The platform has already been selected for Web Summit Rio 24 as one of the most innovative and disruptive startups in the market, with 4,000 users and can be used in any city. By prioritizing in-person interactions, Pertalks facilitates discussions on professional, academic, or simply cultural exchange topics, which can lead to the stabilization of decisive contacts. "We are tired of saying that messages are subject to interpretation. So, considering that it is important to meet other people for the individual's personal and professional development, what is better than meeting in person in this case?"finalizes Frames. 

The app is available for download on iOS or Android.

More than 5.3 million fraud attempts were prevented in the first half of the year, reveals Serasa Experian

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More than 5.3 million fraud attempts were prevented in the first half of the year, reveals Serasa Experian

In the first half of 2024, an attempt of fraud occurred every 3 seconds in the country, totaling 5.3 million during the period, prevented through the security layers applied during authentication processes. The data is from theFraud Attempt Indicatorfrom Serasa Experian, the first and largest datatech in Brazil. In June alone, the number was 860,966 occurrences, 4.6% higher than those recorded in the same period of 2023. See the following graphs for data from the last 12 months and the evolution of the semiannual total.

See the following graphs for the last 12 months and the evolution of the half-yearly accumulated data:

Source: Serasa Experian

In terms of modality, 60.4% of fraud attempts prevented in the first half of the year were identified by inconsistencies in registration data; 33.2% by fraudulent patterns linked to document authenticity and biometric validation and 6.4% by suspicious behavior on devices, such as previous associations with fraud.

For the Director of Authentication and Fraud Prevention at Serasa Experian, Caio Rocha, being one step ahead of fraud is essential to combat it, ensuring that institutions can effectively protect themselves and their customers. Consumer confidence is strengthened when they know their information is secure. Our Digital Identity and Fraud Report has already shown that consumers are increasingly familiar with the digital environment and prioritize security, demonstrating greater trust in companies that ensure it.

"Banks and Cards" was the sector with the highest number of fraud attempt reports in the semester (54%), and "Telephony" was the segment with the lowest recurrence (4.7%). Regarding ages, citizens aged 36 to 50 had the highest incidence of fraud attempts in June (35.5%). Check the breakdown by sector and age group

Source: Serasa Experian

Fraudsters continue to concentrate in the South and Southeast regions

In the first half of this year, the states of Amapá, Acre, and Roraima had the lowest participation in the number of fraud attempts, while Minas Gerais, Rio de Janeiro, and São Paulo had the highest percentages. See below the graphs with the annual participation and the variation of the last twelve months

Source: Serasa Experian

Attempts per million inhabitants

The indicator also showed that, on average, there were 4,110 fraud attempts per million inhabitants in Brazil. In the ranking by states, the Federal District led, followed by Mato Grosso, Santa Catarina, São Paulo, Paraná, and Mato Grosso do Sul. Check the complete list with the numbers below:

Source: Serasa Experian

Avoid fraud: see tips from Serasa Experian experts to protect yourself

Consumers:

· Ensure that your documents, cell phone and cards are safe and have strong passwords to access applications;

Be wary of offers for products and services, such as travel, with prices significantly below the market. At these moments, it is common for cybercriminals to use the names of well-known stores to try to invade your computer. They rely on emails, SMS, and website replicas to attempt to collect information, credit card data, passwords, and the buyer's personal information.

Be careful with links and files shared in social media message groups. They can be malicious and direct to unsafe pages, which infect devices with commands to operate without the user's awareness;

· Register your Pix keys only on official bank channels, such as banking apps, Internet Banking or branches;

· Do not provide passwords or access codes outside the bank's website or application;

· Do not make transfers to friends or relatives without confirming by phone or in person that it really is the person in question, as the person's contact may have been cloned or falsified;

· Only include your personal information and card details if you are sure that this is a secure environment;

· Monitor your CPF frequently to ensure that you have not been a victim of fraud.

Companies:

Invest in fraud prevention technologies to protect the integrity and security of your company's operations.

· In an increasingly digital and interconnected business environment, where fraud evolves and expands rapidly, layered fraud prevention is not just a good practice, but a strategic necessity;

· Ensure the quality and veracity of data from fraud prevention solutions using solutions that are constantly improved in the face of changes and fraud threats;

· Deeply understand your user profile and constantly seek to minimize friction points in their digital journey, ensuring a fluid experience without compromising security.

· Use fraud prevention as a lever to generate revenue, implementing an intelligent orchestration of solutions that maximize security, reduce losses and enable a more agile and reliable shopping experience for the customer.

Methodology

The Serasa Experian Indicator of Fraud Attempts – Consumer is the result of cross-referencing two sets of information from Serasa Experian's databases: 1) total number of CPF inquiries made monthly at Serasa Experian; 2) risk estimate of fraud, obtained through the application of probabilistic fraud detection models developed by Serasa Experian, based on Brazilian data and Experian global technology already established in other countries. The Serasa Experian Indicator of Fraud Attempts – Consumer is composed of the multiplication of the number of CPF inquiries (item 1) based on the probability of fraud (item 2), in addition to the volume of fraud attempt records registered by the company related to document verification, facial biometrics, and registration verification.

Inatel launches Connect Summit, an event dedicated to entrepreneurship in the South of Minas Gerais

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Inatel launches Connect Summit, an event dedicated to entrepreneurship in the South of Minas Gerais

In 2024, the traditional Entrepreneur Week of the National Telecommunications Institute – Inatel, organized by Inatel Startups for 19 years, evolves into a new phase: theConnect Summit.With an expanded format and new opportunities for interaction, the event is positioned as one of the most relevant in the South of Minas Gerais for businesspeople, university students and entrepreneurs, reaffirming its authority in promoting entrepreneurial culture and innovation in the region.

The Connect Summit represents the maturing of an event that is already a reference. With the name change and expanded programming, we want to open even more opportunities and connections for companies, startups, researchers, entrepreneurs, and university students from all over southern Minas," emphasizes Rogério Abranches, coordinator of Inatel Startups. "Our goal is to connect these agents to a universe of innovation and new businesses."

As part of Global Entrepreneurship Week — an international initiative that brings together leaders and institutions in more than 180 countries —Connect SummitIt will take place from November 5 to 7, with the theme "Frontiers of Connectivity". The event this year also includes actions from theEMBRAPII Inatel Competence Center in 5G and 6G networks – xGMobile. The program is structured on several stages, on the Inatel campus, strategically planned to address, including, the main transformations and opportunities that technologies such as 5G and 6G bring to society and business.

Destaques do Connect Summit 2024

This year's highlights, among more than 25 specialists from various regions, include João Branco and Jorge Audy, who will share their insights on entrepreneurial ecosystems, innovation, and leadership. João Branco, former VP of Marketing at McDonald's and one of the most recognized marketing professionals in Brazil, will deliver the keynote speech at the event on November 5th. In "Take the Heart to Work," he will discuss the importance of purpose in professional relationships, emphasizing that technology should always serve human connections.

On November 6th, Jorge Audy, an expert in agile methodologies and professor at PUCRS, will present the "Pacto Alegre Case: From Instituto Caldeira to Innovative Territories." He will discuss the role of collaborative ecosystems in strengthening innovation, highlighting his experience with initiatives that connect companies and universities, including the case of Tecnopuc, which is one of the most important Science and Technology Parks in Brazil.

In addition to these lectures, theConnect SummitWill offer panels on entrepreneurship in agribusiness, innovations in the aerospace sector, and investment opportunities in Minas Gerais, as well as workshops, hands-on sessions, a special edition of the Entrepreneurs Observatory, and moments for connections and networking.

With this new stage, the event consolidates itself as a space for learning, providing new connections for those who wish to explore the frontiers of connectivity and turn ideas into reality. Check out the Connect Summit schedule and find out how to participatehere.

With Black Friday approaching, A&EIGHT invests R$1 million to create AI that increases revenue for companies with SEO strategy

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With Black Friday approaching, A&EIGHT invests R$1 million to create AI that increases revenue for companies with SEO strategy

A A&EIGHTHigh-performance end-to-end digital solutions ecosystem has just announced its new artificial intelligence tool for the market. Titled SAIO (Search AI Optimization), the feature focuses on SEO for e-commerce and was developed within B8one's innovation lab, one of the companies in the A&EIGHT group.

Resulting from a two-year development process and a total investment of R$ 1 million, SAIO features a crawler engine that allows it to use mechanisms similar to search engines like Google, Yahoo, and Bing. In this case, the solution simulates this behavior to automatically diagnose SEO opportunities and produce content that meets these requirements. In practice, the platform performs end-to-end diagnostics of partner sites and generates massive content for thousands of products through multiple AI LLMs.

According to Renato Avelar, partner and co-CEO of A&EIGHT, the solution harnessed decades of SEO expertise from the group's professionals and involved original work developed by the software engineering team, responsible for the entire application's infrastructure. "The proposal with SAIO is that the tool accomplishes, in a few days, what SEO professionals would take years to deliver for a brand. We believe it is possible to achieve a growth of between 30% and 60% in clients' organic revenue in the short term with the new platform," he highlights.

According to a study conducted by BrightEdge, more than 53% of all online traffic comes from organic searches. For Avelar, the data reinforces the importance of SEO, since by adopting strategies that direct searches to a specific company or product, brands can generate up to twice as much revenue compared to those that do not. "The main point involving the process, however, is the delay in achieving results, since organic traffic requires the creation of a large number of content aligned with complex rules responsible for ranking the material within search engines," he adds.

Hugo Alvarenga, partner and co-CEO of A&EIGHT, states that the main advantage of the tool is precisely in drastically reducing this workload, accelerating the results of partner brands through technology. "Through SAIO, we created an unprecedented mechanism in the market that combines the power of AI with one of the main needs of e-commerce. While many companies have only been using the feature to promote customer service agents, we go further by bringing an AI with direct application in SEO," he details.

For example, last year, Liz Lingerie used SAIO during a testing period and, even with the product unfinished, recorded a 64% increase in organic sales on their website. The result contributed to the brand reaching its sales target for the year and significantly reducing the need for investments in paid media.

Retail Media: the future of food retail

Renata Viezzer
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Retail Media: the future of food retail

The food retail sector is undergoing a silent revolution that promises to transform the way we buy and sell – this transformation is called retail media. In an era of digital transformation, the ability to connect brands and consumers in a personalized way has never been more important, and supermarkets are taking advantage of this opportunity while also offering a more dynamic and engaging shopping experience.

Retail media, or retail media, refers to the practice of retailers monetizing digital spaces, such as TV screens, price check terminals, and other touchpoints, through targeted ads and personalized campaigns. This strategy modernizes the customer experience, increases impulse sales, and generates new revenue streams for retailers, creating a virtuous cycle of benefits for all parties involved.

The potential of strategy

The potential of retail media is undeniable. According to the British consultancy Omdia, the retail media segment is expected to reach $293 billion in the advertising market by 2029, establishing itself as a priority investment for advertisers and retailers. One of the main attractions of this strategy for brands is the ability to communicate with the end consumer at the most important moment of the purchasing journey. The physical store has a large audience reach, greater than many television channels, and now brands are recognizing the potential to advertise products through this new channel emerging within physical retail.

This means that, in addition to increasing the effectiveness of advertising campaigns, retail media improves the customer experience by presenting relevant offers and products during the shopping journey. It is a way to create a direct and personalized dialogue between brands and consumers, benefiting both sides.

Personalization, data and the future of supermarket advertising

For retailers, retail media offers the chance to turn every customer touchpoint—whether digital or physical—into a new revenue stream. When displaying ads, targeted or not, supermarkets can promote seasonal products, suggest complements for items in the shopping cart, or highlight special offers in real time.

The use of purchase behavior data, such as history and personal preferences, not only increases the relevance of ads but also allows retailers to tailor campaigns for different consumer profiles. This enhances sales and enriches the purchasing process.

Innovation and experience: how retail media can transform food retail

Technological innovation is one of the major forces driving the evolution of retail media. Emerging technologies, such as artificial intelligence and image recognition, have the potential to revolutionize ad targeting and customer experience in retail. It's like imagining a system that identifies the products a customer is holding and displays personalized offers in real time, seamlessly connecting the physical and virtual worlds.

However, the use of these technologies must always respect consumers' privacy. It is essential for retailers to be transparent about data usage and ensure that customers have control over their information, as well as comply with personal data protection regulations.

A perspective for the future

The future of grocery retail will be shaped by those who understand how to integrate technology with an absolute focus on the customer. Retail media, more than just a monetization strategy, is a powerful tool to provide a more personalized, innovative, and seamless shopping experience. Those who know how to make the most of this new frontier will be at the forefront of the industry, creating a more dynamic, attractive, and profitable consumption environment.

The digital transformation of retail is not just a trend – it is a reality that is gaining strength. Supermarkets that adopt this approach can generate new revenue and establish a new standard of interaction with customers. The path to success lies in the ability to combine technological innovation with a deep understanding of consumer behavior.

Why it is important for companies to define an organizational strategy for using generative AI

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Why it is important for companies to define an organizational strategy for using generative AI

Generative Artificial Intelligence (Gen AI) is already a reality in companies. Administrative tasks, such as writing memos, official letters, and reports, are carried out much more quickly. However, the scope of Gen AI goes beyond these activities. It can be used, for example, in the development of customized commercial proposals, in the creation of chatbots for customer service, in the analysis of large volumes of data, and in the automation of repetitive tasks. It turns out that, to truly add value to the business in the current scenario, not only by speeding up work and improving its quality but also by enhancing creativity and innovation, organizations will need to modify their processes and structures.

"AI has been a flexible tool for service innovation across various sectors; the issue is that most companies have not yet defined a plan in this regard, and they have been slow to adopt it, as some recent research indicates, showing that employees are far ahead of their organizations in the use of these tools," noted the professor from the University of Brasília (UnB) and researcher in the field of technological innovation, Dr. Paulo Henrique de Souza Bermejo. He emphasized that the time to make these changes is now, because falling behind means losing the potential benefits of this technology, and as time passes, this state of delay only widens.

He stated that, to harness this enthusiasm and even the curiosity that AI sparks, it is essential for the company to adapt the way it works with it, as the tool alone will not generate positive results. "This means planning and applying generative AI in ways that support the organization's strategy, reinventing operational models, reimagining talents and skills, and creating change through robust governance and infrastructure," he explained.

Currently, it is common for employees to experiment with generative AIs using free and public versions, such as ChatGPT. "This is an indicator of how much people are interested, and this should already encourage companies to bring this innovation into their daily lives, whether by adopting this technology in a widespread manner or through gradual implementation," he added.

According to the professor, to capture the full potential of generative AI, the company should consider how this technology could redefine the way the organization works. Some important steps in this context would be to reconfigure the company's operational model, adapting and translating it according to organizational needs and vision; to reformulate qualification strategies; and to promote the reinforcement of these changes, aiming to ensure continuous adaptation.

Prioritizing areas

To begin, as the researcher pointed out, companies should prioritize the right area of transformation, focusing on specific domains such as product development, marketing, and customer service, among others. Through this activity- and area-centered approach, it is possible to perform end-to-end technological transformations, integrating multiple use cases into a single workflow or process.

One can also focus on activities that have greater effort and impact on results, using, for example, the Pareto Principle, as highlighted by the researcher. For those unfamiliar, this principle, also known as the 80/20 Rule, suggests that 80% of the consequences are generally attributed to 20% of the causes. The Italian economist Vilfredo Pareto identified this pattern in the 19th century, observing that 20% of the Italian population held 80% of the country's wealth, and this concept was later expanded and applied to various fields such as business and economics.

From another perspective, the professor emphasized that within this new scenario, organizations need to clearly understand which skills are essential for the team in order to fill competency gaps, investing in training and qualification. It is worth emphasizing, as Bermejo pointed out, that this is not a challenge that companies can overcome by hiring new employees, as it affects the entire organization and the way work is done within it. "This will require a personalized approach, focused on motivating employees, as well as close collaboration between those leading, the technology sector, and HR, which, given the enormous importance of personnel issues, plays a crucial role in these changes," he said.

Since it is a rapidly evolving technology that is easily and widely accessible, the idea is that everyone can adapt to the skills it requires, such as knowing how to craft prompts and make data-driven decisions. "Although the new required skills vary greatly depending on the company, all organizations will need a dynamic approach. Training is a progressive and continuous process, and it involves the improvement of various skills to complement and validate artificial intelligence," he said.

The Advantages of Organizational Strategy in Gen AI

Basically, with an organizational strategy, the company sets clear guidelines on when, how, and why generative AI should be used. "This enables control, ensuring that its management is aligned with the organization's objectives and meets quality and safety standards. Without a strategy, employees use AI independently, which can lead to inconsistencies in application and resource waste," highlighted the professor.

Furthermore, with a strategy, the organization can implement data protection policies, establishing what can or cannot be shared with AI tools, especially considering that many of these platforms use data to improve their models. Thus, this would help prevent the leakage of confidential material. "Without proper use of Gen AI in the company, employees may input sensitive or confidential data, unknowingly, such as information about clients, projects, or financial data, into AI systems that lack the necessary protection, exposing organizations to risks of privacy breaches and compliance issues," he endorsed.

Alignment with corporate goals is also essential. "In this way, the use of Gen AI is aimed at solving specific problems. The company can, for example, use AI to increase efficiency in specific tasks, such as customer service, report generation, or support for the development of new products. Without a strategy, employees may use this tool in a scattered and superficial manner, without focusing on the company's priorities. On another aspect of the problem, important decisions can be made based on results generated by AI without proper validation, compromising the quality of the work," he highlighted.

As emphasized by the professor, adopting an organizational strategy for the use of generative AI not only brings tangible benefits in terms of security, efficiency, and innovation but also avoids risks associated with unstructured use. "Allowing employees to use AI on their own can compromise information integrity and company security. A well-thought-out approach ensures that AI serves organizational purposes while protecting its reputation and assets," he concluded.

Freddy AI Agent: Freshworks' new solution transforms customer service and reduces costs

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Freddy AI Agent: Freshworks' new solution transforms customer service and reduces costs

A FreshworksGlobal AI software company announced last week the launch of Freddy AI Agent – a new generation of autonomous agents designed to drive business management. Developed to provide exceptional experiences for customers (CX) and employees (EX), the Freddy AI Agent can be implemented in just a few minutes and has helped customer support and IT teams at companies like Porsche eBike, Live Oak Bank, Hobbycraft, and Bchek autonomously resolve an average of up to 45% of support requests.

According to a study byGartnerBy 2028, 33% of enterprise applications will include AI, enabling 15% of daily work decisions to be made autonomously. At the forefront of the curve are customer service and IT leaders who say that AI is generating more noticeable value than ever, according to theFreshworks Global “Workplace AI” Report.

“Over the past six years, we’ve seen a surge in demand for our frictionless, AI-powered solutions that make the lives of customer service and IT managers easier and more efficient,” saidDennis Woodside, CEO and President of Freshworks. “Freddy AI Agent is a game-changer for organizations looking to accelerate customer and employee service quickly. Most other software requires several weeks and fees to deploy an AI agent, but we designed Freddy to be implemented in minutes with no code or consultants.”

Medium-sized companies like Bchex, Porsche eBike, Hobbycraft, and Live Oak Bank are already experiencing the transformative power of the Freddy AI Agent integrated with Freshdesk and Freshservice. Significant gains in productivity and efficiency help unlock higher-value work, demonstrating how AI is transitioning from an experimental tool to a business results driver across all sectors. THEFreddy AI Agentmakes this possible with the following features for CX and EX:

  • Fast and low-cost transformation.Organizations can quickly implement the Freddy AI Agent without needing to code or train models. Instead, Freddy learns from existing documents and websites. By pointing Freddy to websites and other learning materials, the agent will track the resources and learn on its own. Additionally, the cost will be approximately 10 cents per conversation, much cheaper than competitors.
  • Autonomous and proactive.Freddy AI Agent is fully autonomous and supports you with 24/7 conversational assistance across different channels.
  • Super personalized service.Freddy AI Agent personalizes and contextualizes conversations across multiple languages and channels.
  • Business-level insurance.Freddy AI Agent delivers reliable, secure, enterprise-grade AI built on a foundation of rigorous privacy controls to meet security and compliance standards.

A Bchex, a criminal background check company based in the USA, had a perfect experience setting up the Freddy AI Agent with Freshdesk. "The best part is how quickly it can be implemented. If you have your frequently asked questions and data ready, you can upload them to the platform and have a new AI agent ready in 20 minutes," he said.Amanda Pope, Customer Success Manager at Bchex“Our AI agent takes the burden off our support team, and the team can now spend their time and resources solving more difficult issues to give our customers the care they deserve.”

“Freshservice’s AI capabilities are the backbone of our IT operations,” saidAlexander Wünsch, CFO of Porsche eBike Performance. “With features like conversational support and the article generator, we can now provide intelligent, user-centric IT support. Freshservice is simple and easy to understand, even for those without deep technical knowledge or rigorous IT training.”

Already theCTO of Freshworks, Murali Swaminathan, said: “We’re just beginning to see the positive impact of AI on work. From advisor to active problem solver, an orchestrated symphony of expert agents can thoughtfully handle a large and growing percentage of daily requests and help employees do their jobs more effectively. Co-pilots also step in to assist the human agent, further automating the tasks and workflows that run a business. Freshworks is exploring and applying the best of both worlds, where people and AI can work together.”

The Freddy AI Agent operates independently of the platform and leverages the latest advances in generative LLMs.To learn more and sign up for the beta test, visit thesite da Freshworksorregisterfor the virtual AI Summit taking place on November 12th.

Stone director launches book on management and innovation in Rio de Janeiro and São Paulo

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Stone director launches book on management and innovation in Rio de Janeiro and São Paulo

With over 20 years of experience and experience at companies such as IBM, Yahoo, Google and Microsoft, the current Chief Technology Officer (CTO) of StoneCo,Marcus FontouraspearIntentional Technology: How Artists, Bicycles, and Horses Transform Careers and Businessesat events in Rio de Janeiro and São Paulo.

In Rio, the book signing session takes place on Thursday (10/31) at Livraria da Travessa do Leblon, starting at 7 pm. On the following day, November 1st, the author arrives in São Paulo for the launch at Livraria Drummond, starting at 7 p.m.

Published byCitadel Publishing Group,The book gathers lessons on leadership, innovation culture, diversity, and technology management.Intentional Technologyis an accessible and inspiring guide for managers and leaders who want to transform their organizations.

RJ LAUNCH

  • What:Intentional Technology book signing session
  • When:October 31st, starting at 7pm
  • Where:Travessa Bookstore – Av. Afrânio De Mello Franco, 290 – Store 205 A, Leblon

SP LAUNCH

  • What:Intentional Technology book signing session
  • When:November 1st, starting at 7pm
  • Where:Drummond Bookstore – Av. Paulista 2073 Conjunto Nacional, Store 153 – Consolação
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