A Marfrig, one of the global leaders in beef production, pork and poultry, is the largest producer of hamburgers in the world, compensated 2.032 tons of plastic and paper packaging of products consumed in Brazil in 2023, an increase of 49% compared to the year 2022.363 tons. The compensation is carried out in partnership with theRever Institute, entity responsible for approving the cooperatives that carry out sorting, the conditioning and directing of waste so that it returns to the production chain, in addition to issuing recycling certificates
Paulo Pianez, sustainability director of Marfrig, the compensation of packaging is an important part of the company's socio-environmental initiatives and the commitments made by Marfrig to mitigate the impact of its operations. "Through reverse logistics, we are able to advance our strategy to ensure end-to-end sustainability of the food production chain", in addition to contributing to the professionalization of cooperatives and the generation of jobs and income for workers in the recycling sector
Ricardo Pazzianotto, executive director of the Rever Institute, states that "the partnership encourages the reverse logistics of post-consumer packaging, ensures Marfrig's legal compliance with state and national authorities, aligning with regulatory requirements and strengthening the company's social and environmental responsibility
Erika Gonçalves, legal representative of the Eco Guarulhos Recycling Work Cooperative, one of the partner entities of the ecosystem, explain that the partnership brings more security, allowing the cooperative to plan the necessary investments with greater confidence and flexibility. "This freedom of investment allows for the implementation of training", the purchase of equipment and the improvement of our cooperative's receiving and sorting capacity
Reverse logisticsit is a set of activities that includes collecting, transport and provide proper disposal for products and materials discarded by society – like food packaging – so that they can be reused, recycled or disposed of safely and in an environmentally responsible manner. The waste is reused by the manufacturing industries themselves or directed for use in other production cycles, with another final destination
