A Marfrig, one of the global leaders in the production of beef, pork, and poultry, and the largest producer of hamburgers in the world, offset 2,032 tons of plastic and paper packaging for products consumed in Brazil in 2023, a 49% increase compared to 2022 (1,363 tons). The compensation is carried out in partnership with theRever Institute, an entity responsible for approving cooperatives that sort, package and direct waste so that it can return to the production chain, in addition to issuing recycling certificates.
Paulo Pianez, Marfrig's sustainability director, explains that packaging offsetting is an important part of the company's social and environmental initiatives and the commitments made by Marfrig to mitigate the impact of its operations. Through reverse logistics, we are able to advance our strategy of ensuring sustainability from end to end of the food supply chain, as well as contribute to the professionalization of cooperatives and the generation of employment and income for recycling workers.
Ricardo Pazzianotto, executive director of the Rever Institute, states that “the partnership encourages reverse logistics for post-consumer packaging, guarantees Marfrig’s legal compliance with state and national agencies, aligning with regulatory requirements and strengthening the company’s socio-environmental responsibility.”
Erika Gonçalves, legal representative of the Eco Guarulhos Recycling Cooperative, one of the partner entities of the ecosystem, explains that the partnership brings more security, allowing the cooperative to plan the necessary investments with greater confidence and flexibility. This investment freedom allows for the implementation of training, the purchase of equipment, and the improvement of our cooperative's receiving and sorting capacity.
Reverse logisticsIt is a set of activities that includes collecting, transporting, and properly disposing of products and materials discarded by society – such as food packaging – so that they can be reused, recycled, or disposed of safely and environmentally responsibly. The waste is reused by the manufacturing industries themselves or directed for use in other production cycles, with a different final destination.
