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Immersion helps companies increase business results

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Immersion helps companies increase business results

After the success of previous events, the "Exponential Management" immersion returns on November 7, 8, and 9 in Alphaville, bringing new opportunities for entrepreneurs who want to transform and accelerate their businesses. Created and led byRica Mello, former strategic consultant for giants McKinsey and Bain & Company, now a specialist in business management and founder of the BCBF group, the three-day experience is aimed at small and medium-sized business owners who aim to grow in a structured and sustainable way.

The last edition, in August, gathered 40 participants. Half of them chose to join the Exponential League mentorship, attesting to the positive impact of the strategies and tools shared during the immersion.

With a method developed after extensive study and visits to companies in China and Silicon Valley, the specialist bases the immersion on five essential pillars that support the program. "These pillars focus on increasing profitability, organizing internal processes, building a strong culture, and creating a high-performance team that makes the business more efficient and prepared for continuous expansion," he says.

The first pillar, calledExponential Growth Strategy, offers techniques to increase profits without proportionally raising costs and dedication time. Next, theUnique Positioninghelps the entrepreneur to build a differentiated brand narrative and gain a prominent place among competitors, creating an enchanting experience for the customer.

The methodology also covers the development of aHigh Performance Team, in which the company's values are clearly communicated, uniting the team around motivating goals. "Another fundamental aspect of immersion is the"Smart Operation, which teaches how to structure internal processes to optimize productivity and ensure business efficiency even in the absence of the entrepreneur," he/she/they completes. Finally, the fifth pillar, theGrowth Machine, enables the entrepreneur to transform the company into a sustainable profit generator, even in the face of market changes.

Benefits of immersion

In addition to dynamic and interactive sessions, the event offers participants the chance to share their specific challenges and receive immediate feedback, in a welcoming networking environment. The exclusive immersion material is accessible and highly applicable, with exercises that inspire immediate changes. The project also includes six months of intensive follow-up with Rica Mello's team, ensuring that participants can apply the strategies in their companies.

Those interested in participating must fill out the formin this link, which allows the team to customize the monitoring according to the company's profile and its challenges. "The immersion is ideal for entrepreneurs with an annual revenue of over one million reais and teams of five or more employees, ensuring that the content is appropriate to the context and the potential of each participant," he concludes.

Digital wallets are trending in Latin America and highlight the need for more digitalization in commerce

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Digital wallets are trending in Latin America and highlight the need for more digitalization in commerce

Digital wallets, which can be accessed via smartphones, computers, and even smartwatches, have already become popular among Brazilians. According to a recent study by consulting firm Pymnts, over 80% of the national population already use this payment method, where the consumer adds funds to a virtual environment and can access it in a few clicks. Globally, data from Juniper Research shows that transactions using this option could exceed US$16 trillion by 2028.

According to Walter Campos, general manager of Yuno, a global payments orchestrator, the reason behind the success of digital wallets is due to the practicality of their use, which makes life easier for consumers on e-commerce platforms. "Some other methods require the client to constantly switch screens or access the bank's app separately, which hampers their experience," he points out.

Meanwhile, through digital wallets, the user does everything they need in a few minutes without having to leave the platform. "This saves time and increases the chances of your purchase being completed, as the constant change of tools makes the customer susceptible to abandoning the purchase. Additionally, a study by Yampi shows that complicated checkout processes are responsible for 27% of cart abandonment cases in e-commerce, which occurs when the consumer reaches the final stage and gives up on the purchase," explains Walter Campos.

The executive also points out that digitalization has been the main theme of commerce. Another survey by Pymnts also points out that Latin America stands out in the digital transaction revolution. This is partly due to the significant importance of e-commerce here. The eMarketer/Insider Intelligence study shows that sales through this category are expected to reach US$ 200 billion in the region by 2026, he explains.

Therefore, to keep their businesses relevant, Walter Campos recommends that retailers pay attention to digital trends, as consumers are increasingly immersed in the virtual environment to make their purchases. In a country where there are 480 million devices in use, according to FGV, it is natural for electronic platforms to be prioritized by people who wish to make a purchase. Therefore, a recommendation to e-commerce players is to adopt platforms that facilitate and allow the use of multiple payment methods at once, promoting financial inclusion and enabling territorial expansion, concludes.

Dígitro launches Nexus, a new sales journey automation platform

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Dígitro launches Nexus, a new sales journey automation platform

Dígitro Tecnologia, a leader in corporate communication solutions and customer journey, recently launched Nexus, a solution developed to automate the sales journey and unify communication and customer service. With contact center solutions, chatbots, and WhatsApp Business, as well as a unified White Label communication product, the platform is being directed towards the company's own business partners who, with a multitenant structure, will support multiple user groups, ensuring agility and integration of internal processes with a focus on operational efficiency and reduction of manual errors.

According to Octávio Carradore, Director of Market Relations at Dígitro, Nexus stands out for its ability to integrate and complement communication services. "From the customer journey, multichannelity, to virtual assistants, internal administrative communication, and collaborative communication, we are capable of delivering the entire communication ecosystem of an organizational environment with efficiency and security," he/she states.

The platform is a central component of Dígitro's newly launched Channel Program, aimed at partners, to serve sectors such as services, commerce, ICT, finance, logistics, hospitality, and health, among others. "With Nexus, our partners can, in just a few minutes, set up customized service proposals for their clients, integrating internal and external communication and gaining scalability with security and reliability," explains Carradore.

InI estimatedrecently released by the Gartner Institute, 30% of companies intend to automate more than half of their network functions by 2026 and, according to the CX Trends report2024customers are not only already adapted to using technologies to enhance their service, but they also expect companies to use automation and Artificial Intelligence to improve their service journey.

SETCERGS provides guidance on tax benefits for transport companies that have lost revenue

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SETCERGS provides guidance on tax benefits for transport companies that have lost revenue

The Union of Cargo Transportation and Logistics Companies in Rio Grande do Sul (SETCERGS) alerts to essential information about the right to purchase trucks with ICMS exemption for transport companies in the state. The benefit, valid until the end of 2024, is intended for companies that experienced a reduction in revenue in May compared to April of this year. The measure, provided for in Decree No. 57,762, published by the Government of the State of Rio Grande do Sul, aims to support the road freight transport sector in the face of recent economic fluctuations caused by the climatic disaster in the state.

“SETCERGS worked tirelessly to ensure that companies in the sector could fully benefit from this tax incentive. In the flood scenario, losses were not only suffered by those located in flooded areas. With losses of raw materials and logistical difficulties, practically all companies in the segment faced serious damage,” highlighted the Institutional Vice President of SETCERGS, Marcelo Dinon.

The State Department of Finance (SEFAZ-RS) has already made available a list of CNPJs of transport companies that meet the criteria for exemption, as established by Normative Instruction 81/2024. However, some carriers reported difficulties in accessing the benefit at the dealerships. O SETCERGS, in conjunction with SEFAZ-RS, is working to resolve these issues and ensure that companies can exercise their rights.

Carriers who have not yet been able to access the benefit should contact the SETCERGS legal department by emailjuridico@setcergs.com.br, to receive the necessary support and referrals from the State Revenue Office.

Pix by Proximity can encourage Open Finance, says expert

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Pix by Proximity can encourage Open Finance, says expert

Launched on Monday, the 4th, the Pix by Approximation will make life easier for consumers in two ways: directly, for everyday payments; and indirectly, by encouraging consumers to adopt Open Finance. This is what explains the partner in the Payments area at Barcellos Tucunduva Advogados (BTLAW), Thiago Amaral.

For the specialist, the consumer will perceive two benefits immediately in their daily purchases. "The first advantage is not having to open the bank's app, which was one of the concerns about using Pix in public places. Just touch the phone to the payment machine to make the purchase."

The second benefit would be more focused on e-commerce customers. For online shopping, it is possible to link your account to the virtual store and make the payment directly on the store, without having to go to a bank page. This is also an advantage for e-commerce stores, as it prevents the consumer from abandoning the shopping cart.

Open Finance –the indirect benefit will be automatic registration in Open Finance and the benefits linked to it.

“Pix by Proximation will start to work through digital wallets. The consumer registers the key in the app to use only the smartphone during payment. However, to do so, they need to authorize Open Finance at the institution where they are an account holder. The app will have to verify the purchase and obtain payment permission from banks and other institutions. In practice, it will end up registering new customers in Open Finance.”

According to Thiago Amaral, sharing information with financial institutions “tends to bring more personalized solutions, better loan or financing conditions, greater financial health, in addition to better control of your own data, requiring, of course, approvals for each sharing”.

Marketing company sees 80% annual growth by 2024

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Marketing company sees 80% annual growth by 2024

It is no coincidence that the SD Group, which operates in the sectors of marketing, technology, systems development, and business intelligence, has been recording significant growth year after year. Under the leadership of founding partners Fernando Soni and Carlos Souza, the group's consolidated annual revenue reached R$ 4 million in 2024, an 80% increase compared to the previous year and a 50% growth in the customer base. Founded in 2016, the group started as a digital marketing agency and, over the years, expanded to serve various strategic and innovation areas.

Soni, with a degree in Business Marketing from the United States, and Carlos Souza, also educated in the United States in Economics, were the main responsible for the expansion of the SD Group, which today is composed of the companies SD3 (digital marketing and branding), Smart Data (business intelligence), Adverse (digital advertising and performance), and StarMed (specialized in medical marketing). Each company has its own CNPJ and operates independently, focusing on meeting the specific demands of its sectors and sharing a common goal: to boost clients' results through innovation and high-performance strategies.

"Our journey is guided by continuous adaptation to new trends and a commitment to providing a comprehensive and high-quality service," emphasizes Fernando Soni, CEO of SD3. Carlos Souza, CEO of Smart Data, adds: "Our goal is to provide personalized and integrated solutions so that companies can make more informed and strategic decisions. We know that information is essential, and that's what we focus on with Smart Data's work."

This commitment is reflected in the results, and for 2025 the group projects growth of 40 to 50%, with plans for physical and geographic expansion: renovations are planned at the headquarters in Curitiba and the opening of an office in São Paulo, in addition to international expansion, with the aim of serving clients outside Brazil.

With innovative solutions and a competitive edge, Grupo SD offers integrated services that stand out in the market. Smart Data, for example, led by Carlos Souza, provides business intelligence tools that help small and medium-sized companies make strategic decisions based on accurate and up-to-date data. A Adverse, in turn, is a digital performance company focused exclusively on sales results, combining marketing automation, reputation management, and e-commerce strategies. StarMed differentiates itself in medical marketing by creating ethical campaigns for the healthcare sector, while SD3 meets the growing demands for digital presence, branding, and content creation.

"The difference of Grupo SD is the commitment to results and customer satisfaction," reinforces Soni. "Each of our businesses offers a complete experience, from strategic planning to execution and measurement of results. This vision of excellence and the investment in technology and innovation allow us to grow and target new markets," he concludes. Carlos Souza adds: "With Smart Data, we want companies to have a solid data foundation to grow sustainably and competitively."

With a promising future and a solid expansion plan, the SD Group continues to follow a growth trajectory, supported by the strategic vision of Fernando Soni and Carlos Souza, in addition to a team committed to delivering high-performance services.

The Key to Black Friday Success

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The Key to Black Friday Success

Black Friday is one of the most anticipated dates in retail, with consumers eager for promotions and discounts. However, for brands, the big question is how to participate in this event without compromising the perceived value built over time. For Eros Gomes, branding specialist, the answer lies in aligning promotions with the brand's positioning, ensuring that communication maintains consistency and strengthens the relationship with consumers.

"Black Friday doesn't have to be just about the lowest price, but an opportunity to reinforce the brand's purpose and values," explains Eros. It highlights that brands that focus on creating meaningful experiences during this period not only manage to increase their sales but also strengthen their branding. A good example is companies that incorporate sustainability or social commitment into their campaigns, going beyond discounts.

In this context, creative campaigns aligned with the brand's purpose have stood out. Companies like Ikea and Google have already demonstrated that it is possible to maintain brand integrity, even in promotional campaigns. Ikea, for example, promoted #BuyBackFriday, encouraging its customers to return old furniture for resale or recycling, reinforcing its sustainable stance. "These initiatives show that, more than selling, it is necessary to create an emotional connection with the audience," adds Eros.

Furthermore, Eros emphasizes that brands should pay attention to the consumer's journey. Today, with multiple digital channels, the shopping experience is fragmented, and brands need to be consistent across all touchpoints. "Whether on the website, social media, or advertisements, the narrative must be unique and true to what the brand represents. This is the true power of branding," he concludes.

Thus, Black Friday is no longer just a discount date and becomes an opportunity to strengthen the brand's positioning, maintaining consumer loyalty and preference in an increasingly competitive market.

More than half of workers worldwide have embraced AI, survey finds

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More than half of workers worldwide have embraced AI, survey finds

More than half (55%) of employeesalready uses advanced tools with artificial intelligence (AI) during professional activities, mainly in the Information Technology (IT) and Marketing departments. The data is from the global report "Global AI in the Workplace Report“, developed byFreshworks,translated and released in Brazil byNortrez - Technology hub with over 10 years in the market.  

The research was carried out withmore than seven thousand employeesaround the world and shows the advancement of AI in various business functions, especially in the IT sector, where85% of professionals use AIweekly. This increase in resource usage has brought direct productivity gains, with aaverage reduction of up to 24 working days per yearin the workload of employees, allowing focus on more strategic and innovative tasks.

Alexandre Schio, CEO of Nortrez,It is noted that artificial intelligence is becoming increasingly established as an ally in the corporate context.Some say that AI is a villain for workers, but the data shows a different path. It has been a partner in business growth and professional development. There is a noticeable increasing acceptance across different sectors, reflecting experts' confidence in the tool's ability to add real value to their roles. According to the survey, 72% of respondents express confidence that AI adds value to the processes.

With productivity as the main impact metric, companies have been leveraging the benefits of AI to optimize processes. The study indicates that employees who adopt it report aconsiderable relief in workload, which allows greater dedication to decisive demands, directly impacting results and corporate innovation.

Furthermore, considering the advancement of AI,more than 70% of professionalsthey are already seeking to improve skills in this field, aiming to stay competitive in the market. In regional terms, the report shows significant differences: whileIndia and United Arab Emirateslead the acceptance of the resource, theUSAThey show lower adoption rates.

“Reports like this are extremely important for understanding the adoption of innovative resources and how they impact professionals, their respective regions and fields of activity. They present an overview of the present and give some hints about the future. In this case, we can conclude that artificial intelligence is a facility that only tends to expand. The best thing to do is to use it to your advantage,”emphasis on Schio. 

Company creates AI that translates texts into the language of Generation Z

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Company creates AI that translates texts into the language of Generation Z

Since the rise of Artificial Intelligence, its use has divided opinions among people. A study conducted by KPMG Australia and the University of Queensland indicates that citizens of China, India, Brazil, and South Africa, the largest emerging markets, are somewhat uncritical regarding the ongoing implementation of AI systems. Brazil ranked fourth in the survey, showing that 56% of respondents trust AI. Although many people distrust its use, others feel excited about the possibilities that AI brings. A Washington Post article shows that Generation Z is part of this group of people.

The ease with which Generation Z interacts with Artificial Intelligence is something that can become an important contribution to the job market, as young people use AI as an aid in their work. Additionally, it is also interesting that, often, there is difficulty in understanding Generation Z's language, especially if you are outside of social media. So, what do some current slang words used by young people like "biscoitar," "cringe," "crush," "date," and "flopar" mean? Thinking about it, theNice House, an entertainment platform focused on Generation Z, has created an AI that translates more complex texts for Generation Z.

"We created an application available on our website that uses Artificial Intelligence to help people communicate better with Generation Z. This is a platform that can assist Generation Z by translating more complex content, but also helps employers who want to adapt and use a more youthful language. The AI is free and translates the material into three different tones, from the most formal to the most informal," says Mari Galindo, founder of Nice.

Being able to translate texts into a more current language is a great way to bring companies and leaders closer to their younger employees. "The main generator of conflict between generations and intergenerational distance is communication; knowing how to adapt your speech to the context and a specific audience is very important. Our intention is not for the person to change the way they speak, but to be able to validate and verify interpretations of content aimed at Generation Z," completes Mari.

How to use the GenZ Dictionary:

On the NiceHouse website, there is a pop-up that appears in the top left corner of the website and leads to a page where the person can add a text or phrase that will be translated into three different tones, focusing on the language of Generation Z. For example, if we put the phrase: “How do you see yourself professionally in the next 5 years and what is the current moment in your professional journey?”, the translation will be as follows:

Tone 1 – Formal, but in a Gen Z way:

“In five years, I see myself consolidated in my field, you know? Currently, I'm in that phase of building a solid foundation, exploring opportunities and learning.”

Tone 2 – Intermediate:

“In the next five years, I intend to be well established in my career. Right now, I am in a phase of a lot of learning and professional development, always seeking to evolve.”

Tone 3 – Informal, a conversation between Gen Z friends:

“Dude, in five years, I want to be flying high in my field, you know? For now, I'm working hard and learning the ropes, like, getting ready to get there.”

Check out the link:https://nicehousebr.com/

Strong growth in retail media drives Criteo’s transformation into a Commerce Media powerhouse

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Strong growth in retail media drives Criteo’s transformation into a Commerce Media powerhouse

Criteo announced strong earnings results in the third quarter of 2024, with retail media at the core of its ongoing transformation into a Commerce Media powerhouse. With the approach of the year-end holidays, Criteo remains confident in the future of its business, expecting double-digit growth and margin expansion for this year.

Investments in AI are at the core of Criteo's transformation strategy, with continuous AI-driven performance improvements unlocking additional budgets across its portfolio. This includes the Commerce Audiences solution, which leverages deep learning models to recognize patterns among consumer types, shopping journeys, and touchpoints, as well as testing GenAI creative technology, which can enhance product images and optimize click-through rates.

Financial Results Overview

  • In constant currency, Q3 ex-TAC contribution increased by 9%, outperforming last year's Q3 organic growth of 8%.
  • Strong performance in retail media, up 23%, and continued growth in performance media, up 5%
  • Adoption of Criteo’s Commerce Audiences solution increases by 30%
  • Adjusted EBITDA guidance margin for 2024 increased to a range of 32% to 33%

Continued momentum in retail media

  • Criteo continues to expand its market share in retail media, evidenced by increased spend on activated media, which increased 29% year-over-year, outpacing current market growth
  • Criteo expects to achieve the upper end of its retail media margin guidance of 20% to 22% for FY24
  • Record quarterly performance, with $130 million in agency spend going through Commerce Max in the US alone.

New customers provide opportunities for future growth

  • Criteo doubled the number of brands and media spend activated in the last two years, with an increase to 3,100 brands and $1.5 billion.
    • Expansion includes JCPenney, Office Depot, Metro AG, among others
  • Criteo is expanding its leadership in Commerce Media more broadly through a partnership with United Airlines' media network, Kinective Media.
    • The company is leveraging Criteo’s Commerce Grid SSP to curate first-party audiences and make them available for access via any DSP.
  • Criteo continues to map out strategic collaboration with Microsoft Advertising as its preferred onsite partner, expecting a transition of several retailers to the platform by 2025
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