Launched on Monday, the 4th, the Pix by Approximation will make life easier for consumers in two ways: directly, for everyday payments; and indirectly, by encouraging consumers to adopt Open Finance. This is what explains the partner in the Payments area at Barcellos Tucunduva Advogados (BTLAW), Thiago Amaral.
For the specialist, the consumer will perceive two benefits immediately in their daily purchases. "The first advantage is not having to open the bank's app, which was one of the concerns about using Pix in public places. Just touch the phone to the payment machine to make the purchase."
The second benefit would be more focused on e-commerce customers. For online shopping, it is possible to link your account to the virtual store and make the payment directly on the store, without having to go to a bank page. This is also an advantage for e-commerce stores, as it prevents the consumer from abandoning the shopping cart.
Open Finance –the indirect benefit will be automatic registration in Open Finance and the benefits linked to it.
“Pix by Proximation will start to work through digital wallets. The consumer registers the key in the app to use only the smartphone during payment. However, to do so, they need to authorize Open Finance at the institution where they are an account holder. The app will have to verify the purchase and obtain payment permission from banks and other institutions. In practice, it will end up registering new customers in Open Finance.”
According to Thiago Amaral, sharing information with financial institutions “tends to bring more personalized solutions, better loan or financing conditions, greater financial health, in addition to better control of your own data, requiring, of course, approvals for each sharing”.
