Can be accessed by smartphones, computers and even smartwatches, digital wallets have already become popular with Brazilians. According to a recent study by the consulting firm Pymnts,more than 80% of the national population already uses this payment method, in which the consumer adds funds to a virtual environment and can access it in a few clicks. In a global landscape, data from Juniper Research shows that transactions using this option could exceed US$ 16 trillion in 2028.
According to Walter Campos, general manager of Yuno, global payment orchestrator, the reason behind the success of digital wallets is due to the convenience of their use, that makes life easier for the consumer on virtual commerce platforms. Some other methods require the customer to constantly switch screens or access the bank app separately, what hinders your experience, punctuate
Meanwhile, through digital wallets, the user does everything they need in a few minutes and without having to leave the platform. "This makes him save time and increases the chances of his purchase being completed", because the constant change of tools makes the customer susceptible to giving up on the purchase. Furthermore,a study by Yampi shows us that complicated checkout processes are responsible for 27% of cart abandonment cases in e-commerce, "what is when the consumer reaches the final stage and gives up on the purchase", explain Walter Campos
The executive also points out that digitalization has been the trend in commerce. "Another survey also from Pymnts indicates that Latin America stands out in the revolution of digital transactions". This, in part, it is due to the great importance of e-commerce around here. O estudo eMarketer/Insider Intelligence mostra que as vendas por meio dessa categoria devem atingir US$ 200 bilhões na região até 2026”, explain
With that, to keep your business relevant, Walter Campos recommends that retailers pay attention to digital trends, since the consumer is increasingly immersed in the virtual environment to make their purchases. "In a country where there are 480 million devices in use",according to FGV, it is natural that electronic platforms are prioritized by people who wish to make a purchase. That's why, a recommendation for e-commerce players is to hire platforms that facilitate and allow the hiring of multiple payment methods at once, promoting financial inclusion and enabling its territorial expansion, finalizes
