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Live Commerce on the rise in Brazil: see tips for taking advantage of the strategy and selling more

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Live Commerce on the rise in Brazil: see tips for taking advantage of the strategy and selling more

Watch a live broadcast where the host demonstrates products, answers your questions in real time, and with a simple click, you can purchase the product without leaving home. This experience, known as live commerce, is revolutionizing e-commerce by combining interaction with convenience.

A study conducted by the MARCO agency in 14 countries reveals that Brazilians are among the most affected by digital advertising in the world. Here, 73% of consumers have already purchased something influenced by digital personalities.

But how does that work? During live sessions, brands and influencers establish a direct connection with the audience, showcasing products, clarifying doubts in real-time, and offering exclusive promotions, all while consumers have the opportunity to purchase instantly.

For Victor Okuma, Country Manager of Indigitall, a company specialized in omnichannel communication, live commerce not only facilitates sales conversion. As lives create personalized experiences, promote transparency, and strengthen the emotional connection between brands and consumers. This engagement not only humanizes companies but also contributes to building solid and lasting relationships, which is essential in an increasingly competitive market.

Okuma also emphasizes that real-time interaction during live broadcasts allows brands to better understand customer needs and quickly adapt their strategies. This dynamic is an opportunity for companies to differentiate themselves by offering more than a product: an experience that adds value, fosters customer loyalty, and enhances the perception of trust and credibility in the market.

With the revenue of online stores in Brazil projected to reach R$ 205 billion in 2024, according to the Brazilian Association of Electronic Commerce (ABCOMM), and an estimated number of 90 million virtual buyers, omnichannel strategies become even more relevant. The model, which integrates physical stores, virtual stores, and communication channels, is essential to attract the audience and boost sales, including during e-commerce live streams.

You are interested in entering the live commerce universe and boosting your results even further, but now you're wondering: where to start?

Indigitall shares valuable tips to transform your live streams into engagement and conversion opportunities:

Listen to your audienceDiscover what your audience wants to see on the live. Desired products? Unmissable promotions? When the audience feels part of the construction, engagement skyrockets. Interacting with your audience, whether through polls, comments, or feedback, can guide your decisions and create a more personalized and engaging experience.

Bet on the right faceThe success of the live starts with those on the screen. Choose influencers who master the art of live interaction and selling. They need not only to have charisma but also to understand the products and connect with the audience authentically. This proximity is essential to build trust and stimulate sales.

Be strategic with your scheduleDo not compete directly with live broadcasts of similar brands. Avoiding overlaps may be the key to maximizing results. Get to know your audience's behavior and choose times when they are more likely to participate. Additionally, be aware of peak viewing periods, such as weekends or holidays.

Create expectationUse all your channels to warm up the audience before the live. Announce schedules, promotions, and who will be hosting. This keeps the audience interested and ready to buy. Advance can be a powerful ally, generating curiosity and increasing participation rates.

Ensure a flawless experienceFrom technical support to logistics, every detail matters. Ensure that the stock is aligned and that after-sales service offers agility and transparency. The customer experience does not end with the purchase, and ensuring a fast and efficient delivery process is essential to retain consumers.

Bet on technologyToday, there are intuitive platforms and apps that allow you to create your own live commerce, on custom domains. These tools facilitate the integration of features such as live chat, instant payments, and real-time tracking, making the experience smoother for both the consumer and the seller.

OmnichannelThe great secret to the success of a live commerce goes beyond the live broadcast. It ranges from attracting participants to integrating all aspects of the purchasing journey, including retention and the completion of purchases. It involves connecting physical and digital channels in an integrated way, providing a seamless and uninterrupted shopping experience, making the process more convenient and personalized for the customer.

“You are on the live stream, you are interested in a product, you click on the platform and you receive the order on WhatsApp, all automatically and instantly. There, you can also make your payment and track the delivery. This is the convenience of the service of the future”, adds Victor Okuma.

The research "Omnichannel and Unified Commerce" by Wake and Opinion Box confirms this trend: 78.9% of consumers switch between physical and digital channels in their shopping journeys, with 56.6% completing their purchases digitally.

“This shows that it is essential to create a fluid and integrated purchasing journey, which allows the consumer to choose the channel that best suits them, without losing the consistency and quality of the brand experience. Offering this flexibility to the customer not only improves the experience, but also increases the likelihood of conversions, building consumer loyalty over time”, concludes the Country Manager of Indigitall.

3 trends for the technology market by 2025

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3 trends for the technology market by 2025

SUSE, a global company of innovative, reliable, and secure open-source enterprise solutions, analyzed industry trends and identified three developments that are expected to transform the technology market in 2025. Focusing on innovation through open-source solutions, digital resilience, and sustainability, these forecasts reflect the growing needs of organizations in a rapidly accelerating digital transformation landscape with high operational demands.

OpenTelemetry will gain more space

OpenTelemetry will establish itself as the standard for telemetry data collection, being adopted not only by open-source project contributors but also by major commercial players. "Open source provides a unified and standardized approach to collecting and exporting telemetry data, eliminating dependence on proprietary tools," explains Marcos Lacerda, Latin America General Manager of SUSE.

OpenTelemetry is one of the most active projects of the Cloud Native Computing Foundation (CNCF), the same organization responsible for Kubernetes (container technology that optimizes data space management) and Prometheus (free software application used for event monitoring and sending alerts).

Strengthening Digital Resilience

In 2024, we witnessed major technological disruptions worldwide, such as the global service outage in July caused by a security company. This pattern of interruptions must continue, leading companies to implement IT strategies to resist, adapt, and recover from such events. "Events like the major disruptions we saw in 2024 highlight the importance of robust IT strategies. Companies need to invest in digital resilience to ensure business continuity, even in the face of unexpected incidents. Reducing dependence on a single solution, implementing alternative stacks, adopting monitoring practices, and using a multi-vendor approach to provide options in critical software such as operating systems and Kubernetes are essential steps to minimize risks and protect critical operations," emphasizes Lacerda.

Operating environment for Artificial Intelligence

Today, there are several options to run GenAI and other types of AI workloads. Over time, it is expected that most companies will adopt a standard operational environment for AI use cases. This environment will include a common, highly scalable AI platform that provides the necessary modules and services.

A standard operational environment ensures consistent governance, streamlined workflows, and optimized resource use, also contributing to the reduction of CO2 emissions. He also helps address challenges such as the lack of uniform infrastructure among countries, creating conditions for consistent and scalable AI implementation across the Latin America region. This approach not only accelerates the development of local solutions but also strengthens the global competitiveness of local companies, concludes Lacerda.

Bemobi and Mastercard Announce Partnership to Bring Click to Pay to the Essential Recurring Services Sector

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Bemobi and Mastercard Announce Partnership to Bring Click to Pay to the Essential Recurring Services Sector

Bemobi, a leader in payment solutions for recurring essential services, announces the launch of the Click to Pay feature in its digital payment solutions. The novidade arrives in the market in partnership with Mastercard, a leading technology company in payment methods in Brazil, providing a faster, safer, and more convenient payment experience, and allowing users to perform transactions with just a few clicks and without friction. The functionality will initially accept credit cards and, in a second phase, will include debit cards.

Click to Pay is a solution developed to simplify the checkout process, eliminating the need to manually enter credit, debit, or prepaid card information for each purchase, and repetitive user validation processes. The solution provides greater security through tokenization technology, which replaces the 16 digits of a card with a unique alternative number, known as a "token". Each token is unique to each device, website, or shopping app, creating additional layers of protection. In this way, the adoption of Click to Pay contributes to increasing banks' approval rates and significantly reducing fraud.

With the new partnership, Bemobi integrated this technology into its Smart Checkout, which is currently used by several essential recurring service companies, including all major telecom operators in Brazil such as Vivo, TIM, and Claro, some of the largest utility companies like Energisa and Equatorial, companies in the education sector like Grupo Salta, as well as various internet providers.

"Bemobi's mission is to make payments simpler and more accessible, and Click to Pay represents a significant step forward in this goal. With this feature, users will have another secure option for their card registration process," says Felipe Goldin, CTO/CPO of Bemobi.

Annually, Bemobi's payment platform processes a payment volume (TPV) of over 8.0 billion reais.The potential payment volume (TPV) of Bemobi's clients already exceeds 200 billion reais per year in sectors that generate more than 500 billion reais in recurring services solely in Brazil.

“Click to Pay offers a simple and convenient solution, while providing the high standard of security that consumers expect from a brand like Mastercard. We are excited to collaborate with Bemobi to bring this technology not only to Brazilian consumers, but also to drive and strengthen the digital transformation of financial services, providing a faster and safer payment experience throughout the customer journey,” said Leonardo Linares, Senior Vice President of Client Solutions at Mastercard Brazil.

By the end of the decade, Mastercard aims to eliminate the need for manual entry of card data and the use of temporary or static passwords in online commerce. Click to Pay, which is based on tokenization, is one of the technologies that simplifies consumers' payment experience and increases security in digital transactions.

What can't go unnoticed about WhatsApp in 2024

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What can't go unnoticed about WhatsApp in 2024

Maintaining the essence of privacy and its intuitive nature, WhatsApp launched several new features throughout 2024 to make your conversations more personal and fun. Here are some useful resources that you may have overlooked this year

Organize like a master!

Now you canmanage contactsvia WhatsApp Web, Windows, or any linked device. Additionally, the option to save contacts exclusively on WhatsApp makes device switching easier! As Custom Listsand the option ofFavoritesThey also arrived to help keep the most important conversations within a touch's reach. Other news that helped organize users was the ability to search messages by date and the functionalityMessage Drafts, which keeps unfinished texts at the top of the list, ensuring they are not forgotten.

Being close just got even easier (and more fun)

The new functionalityEventsAllows creating events, tracking RSVPs, and receiving automatic reminders. The details are always accessible on the group's information page, making access easier. Video calls now support up to32 people– and you can have fun withFilters and Backgroundsthat match your mood. WhatsApp also increased the reliability of calls with the MLow codec. In mobile devices, noise and echo cancellation have been improved, making conversations clearer even in noisy environments. Video calls have gained higher resolution for those with faster connections, providing an even smoother and high-quality experience.

The year audios gained subtitles

Brazil, the king of audio messages on WhatsApp (sending 4x more than any other country!), now hasautomatic transcriptions of voice messagesPerfect for keeping up with conversations in noisy environments or avoiding listening to those long audios. The transcripts are rendered on the device, ensuring that everything remains end-to-end encrypted. This means that no one else, not even WhatsApp, can see, hear, or read the messages.

Follow what really matters to you!

Staying on top of your favorite topics just got easier: explore Channels by browsingCategoriesas People, Organizations, Lifestyle, Sports, Entertainment, Business, and News and Information. Did you like the content? Just forward it to a conversation or publish it directly on yourStatus.

Safety is a priority around here

Youcontext cardsThey arrived in the groups bringing more information, including who added you, how long ago the group was created, and who created it. Based on this information, you can decide whether to stay or leave the group and review some of the security tools available to keep yourself safe on WhatsApp. The novelty arrived supporting existing features, such assilence unknown calls, locked conversations, privacy controlin the application and settingswho can add you to groups. 

Express your emotions in a more creative way!

Transform yourphotos on stickersor explore the extensive collection ofGIPHYFull of amazing options, all on WhatsApp! If you are a Channel Creator, you can now shareVoice Updateswith your followers, a feature that has been very popular. And there's more: now a Channel can have up to16 administrators, making creation and management much easier!

Your AI assistant is ready to lend a helping hand

With theMeta AI, you can ask any question to explore new topics or even settle that debate in the group. To get started, just open a conversation with the assistant or tag @MetaAI in any chat. And it doesn't stop there! Meta AI can also generate amazing images with the command/imaginedirectly in the chat.

Pix integrated into the profile

WhatsApp recently announced a feature developed especially for Brazilian users: the option to add your Pix key directly to your profile. The new button will be available below the profile picture, making it easier for those who need to make a transfer, without the need for the famous question: "What's your Pix?". The new feature is optional and will begin to be implemented gradually in Brazil until the end of January.

New ways to format your messages

Added to Bold, Italic, Strikethrough and Monospace, WhatsApp gainedfour new formatting optionsText to help the user organize and create their messages. Now, it is possible to communicate more effectively with item lists, numbered lists, block quotes, and inline code, often used by developers who need to share code snippets or commands.

WhatsApp is always modern, simple and accessible

2024 was also a year of some design updates, such as changes in colors, icons, and illustrations, as well as a new native and modern bottom navigation bar on Android. All changes were designed to keep WhatsApp simple, reliable, and private, focusing on a design perspective that creates intuitive and clear flows, that work universally, and help people connect while protecting users' privacy. Idit Yaniv, WhatsApp's Head of Design, shared everything about these decisions in apost, showing how any updates, big or small, can impact the way 2 billion people communicate around the world.

Aperam joins DHL Express’ green fuel program to reduce emissions from its air transport of documents by up to 80%

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Aperam joins DHL Express’ green fuel program to reduce emissions from its air transport of documents by up to 80%

Aperam South America aims to reduce up to 80% of emissions related to air transportation of documents by expanding its partnership with DHL Express, a global logistics and distribution company specializing in GoGreen solutions. Through the initiative, all documentation related to the steel company's exports will be 100% transported with SAF, an acronym in English for Sustainable Aviation Fuel, also known as the "fuel of the future," which emits up to 80% less CO2 than traditional jet kerosene (Jet Fuel).

SAF is a green alternative to aviation kerosene, obtained from raw materials such as cooking oil, organic waste, corn, sugarcane, hydrogen, and CO2 synthesis. And because of its chemical structure similar to conventional fossil-based aviation fuels, SAF can be mixed with kerosene in aircraft and generate up to 80% reduction in CO2 emissions – current mixing rates are limited to 50% due to legal obligations.

Furthermore, there is no need to adapt aircraft engines and it reduces or even eliminates other harmful emissions, such as sulfur particles.

Scope 3 decarbonization

The partnership will enable Aperam – carbon-neutral in scopes 1 and 2, which involve its own operations and energy use – to advance decarbonization in scope 3, promoting a positive and measurable environmental impact. DHL Express will provide, for example, detailed reports with indicators of the distance traveled and the volume of greenhouse gas emissions reduced. Additionally, it will issue an annual certificate that will ensure the transparency and traceability of the results achieved.

For Aperam's Commercial and Logistics Director, Rodrigo Damasceno, this is another important step for the company, committed to decarbonization throughout its entire production chain. "After achieving neutrality in scopes 1 and 2, our goal now is to advance low-carbon technologies also in scope 3, joining efforts with our partners and suppliers, such as DHL Express," he noted.

“The application of alternative aviation fuels is a pioneering initiative and will position us as a global player in the decarbonization of the transport matrix, reinforcing our commitment to a more responsible and sustainable future,” added Damasceno.

For DHL Express sales manager Claudia Pechnicki, the partnership shows that DHL is advancing sustainable practices in the logistics sector through goals that are part of the DHL Group's zero emissions by 2050. "DHL Express has a clear commitment to reducing CO2 emissions. Through the GoGreen solution, our customers can achieve decarbonization goals in scope 3. The use of SAF is a concrete and effective measure," he explains.

Neutrality in scopes 1 and 2

In 2024, Aperam achieved, for the fourth consecutive year, a carbon neutral balance in scopes 1 and 2, according to the Verification Declaration issued by Société Générale de Surveillance (SGS), a reference in testing, inspection and certification, after audits.

The document shows that the integrated operations of the Timóteo steel plant, in Vale do Aço (MG), and the BioEnergia unit, in Vale do Jequitinhonha, emitted 413.3 ktCO2e in 2023 and removed 450 ktCO2e in the same year.

Neutrality in scopes 1 and 2 was first certified by Aperam in 2020, nine years after the company definitively eliminated the use of coke in its blast furnaces. Derived from mineral coal, coke is a fossil fuel responsible for most of the emissions generated by the steel industry.

Amazon and Mercado Livre lead with 40% of industries investing in advertising on marketplaces

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Amazon and Mercado Livre lead with 40% of industries investing in advertising on marketplaces

In an era where retail digitization is advancing rapidly, advertising on marketplaces emerges as a crucial trend for Brazilian industries. This phenomenon is confirmed by a recent survey conducted by ENEXT in partnership with Newtail, which reveals an accelerated growth of Retail Media in Brazil. This channel, which allows brands to promote themselves within e-commerce platforms, is moving billions in the global market and is projected to reach US$ 110 billion by 2026.

The study, which involved more than 60 companies and over 100 interviews with leaders of major retailers and industries, highlights that 79% of Brazilian industries are already working with Retail Media. Furthermore, 100% of respondents consider the model a fundamental trend for the future of retail. In the retail sector, 73% of participants have already adopted this strategy.

The numbers are impressive: by the end of 2023, it was expected that R$ 2.6 billion would be invested in advertising on Brazilian marketplaces, according to IAB Brazil. Globally, Retail Media is expected to reach the $110 billion mark by 2026, surpassing even the growth of social media and search advertising investments, according to eMarketer data.

For brands, Retail Media offers the opportunity to maximize return on investment (ROI) through highly customizable and measurable campaigns. About 40% of industries prioritize increasing visibility on e-commerce platforms and measuring the impact of their marketing actions more accurately. This scenario makes Retail Media particularly attractive for strategies aimed at improving the performance of strategic products, especially on platforms like Amazon and Mercado Livre.

Despite the significant progress, the study indicates that 31.3% of agencies still do not operate with Retail Media, which suggests a great growth opportunity and a clear need for training in the market. About 40% of agencies say they need more knowledge to operate more effectively in the sector, revealing a gap in specialization that can be filled with training and specific strategies.

The study not only highlights relevant numbers but also reinforces the role of Retail Media in building more assertive, targeted, and efficient communication for e-commerce. Agencies and brands that adapt to this trend will have a significant competitive advantage, providing a more integrated and personalized shopping experience, and maximizing impact and sales conversion.

As Retail Media continues to evolve, it is essential for industries and agencies to invest in training and specific strategies to make the most of the opportunities offered by this promising channel. With Amazon and Mercado Livre leading the way, the future of advertising on marketplaces in Brazil looks brighter than ever.

Being one of the only ones in the world with this functionality, Poli Digital's API hits R$6 million in sales with direct payment via chat

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Being one of the only ones in the world with this functionality, Poli Digital's API hits R$6 million in sales with direct payment via chat

The startup Poli Digital announces that the amounts transacted through the Poli Pay feature have reached R$ 6 million. The company provides technological solutions that centralize and automate contact channels for small and medium-sized businesses with their customers, via WhatsApp, Instagram, and Facebook, all from the Meta Group — with which Poli Digital maintains a partnership to access the official APIs of WhatsApp, Instagram, and Facebook Messenger.

Poli Pay is a Poli solution that allows the consumer to make payments directly through the chat where they are being served. The modality enables greater agility, accuracy, and security in the relationship between the company and the customer, highlights Poli's CEO, Alberto Filho.

Citing market research, such as data from Opinion Box, Alberto Filho states that six out of ten consumers communicate with companies through digital channels to make purchases. Thus, Poli Pay facilitates and thereby encourages the completion of transactions. "It has proven to be a very attractive feature," he/she/they assess.

An indicator reinforces the analysis. According to the CEO of Poli Digital, nearly half (46%) of the orders created via Poli Pay were completed with payment made. This percentage represents twice the rate recorded in traditional e-commerce modalities, where customers create shopping carts until they actually complete the payment.

"Poli Pay is a payment method in which sending and receiving charges are integrated into the contact centralization and automation system of the solution we offer. Thus, from the initial contact made by the customer, through the selection of products, to the completion of the payment, the entire process is carried out through the same contact chat," describes the CEO.

If it means convenience for customers, for companies, Poli Pay's features help boost sales. Alberto Filho explains: "The tool's interface allows the creation of product and service catalogs, with descriptions, prices, and illustrated with photos. Additionally, it enables the creation and sending of the 'shopping cart' with the option of a payment link via Poli Pay."

Poli Digital maintains partnerships with the brands Mercado Pago and PagSeguro. Thus, Poli's system is integrated with those of the two brands. "This integration gives the consumer a variety of payment options — by boleto, pix, or credit card. And the company making the sales receives the amount through these institutions," affirms the CEO.

The company monitors and oversees the entire sales process. "It is possible to manage sales information by customer name, salesperson, payment method, and payment status," he exemplifies.

AI, omnichannel, personalization and sustainability: check out the main trends for retail in 2025

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AI, omnichannel, personalization and sustainability: check out the main trends for retail in 2025

The retail market begins 2025 with optimistic growth prospects. According to the Consumer Goods and Retail Outlook 2025 report published by the EIU, a global increase of 2.2% in sales is projected — the highest positive rate since the beginning of the decade. This promising scenario is based on the implementation of new technologies, such as channel integration and artificial intelligence, combined with changes in consumer habits.

Following the same perspective, a study published by consulting firm Cognizant indicates that by 2025, consumers will increasingly view the assistance of technology, such as the use of digital assistants and chatbots, more positively in their search for more relevant offers. According to Julio Bastos, Chief Commercial Officer ofMission Brazil, the largest rewarded services platform in the country, the expectation is that the public will be more willing, including, to share personal data, as long as this results in personalized and convenient experiences with retailers and big brands.

"Retail in 2025 will be more connected, efficient, and conscious. New technologies, combined with consumer demands for personalization and sustainability, will shape the way we buy and sell," says the executive. With that in mind, the specialist listed the five main trends for the retail sector in the coming year. Confira: 

  1. E-commerce and omnichannel

Brazilian e-commerce is expected to continue its rapid expansion. Driven mainly by the pursuit of convenience, the integration between physical and digital stores is seen as an essential step. Furthermore, seamless and barrier-free experiences across purchase channels will be increasingly valued by consumers. "Omnichannel is the key to providing a consistent and efficient experience, regardless of the purchase channel," says Bastos.

  1. Artificial intelligence and automation in customer service

In addition to chatbots, AI will play a central role in all stages of the purchasing journey. "This automation will help optimize inventory management, forecast demand, and improve the customer experience with quick and accurate responses," explains the executive. For him, investing in AI means anticipating needs and optimizing processes intelligently.

  1. Sustainability and conscious consumption

A Nielsen study from 2022 reveals that 65% of Brazilians prefer to buy from companies that adopt eco-friendly and socially responsible practices. This movement for conscious consumption has been driven especially by Generation Z, which sets trends worldwide. Therefore, transparency and environmental responsibility will be decisive factors in consumers' choices. "The commitment to sustainability will be an undeniable competitive advantage," highlights the CCO of Mission Brazil.

  1. Personalization and consumption data

Collection, combined with data analysis, will be essential to providing personalized experiences. Product recommendations, exclusive discounts, and customized offers will be important strategies for customer loyalty. "Personalization creates a direct and efficient relationship with the consumer," complements Bastos.

  1. Social retail and e-commerce on networks

Social commerce will establish itself as one of the main ways to shop. The executive explains that social media will continue to be one of the main meeting points between brands and consumers. "In other words, online channels will enable direct transactions, while influencers and affiliates will play crucial roles in promoting and customizing campaigns," concludes Bastos.

ClickBus changes the color of its boxes to purple in an unprecedented partnership with Casas Bahia

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ClickBus changes the color of its boxes to purple in an unprecedented partnership with Casas Bahia

A ClickBus, the largest bus travel app in Brazil, is launching an unprecedented campaign in partnership with Casas Bahia Ads – the Retail Media hub of Grupo Casas Bahia, to distribute discount coupons in customized packaging. Customers who make purchases in the online environment of Casas Bahia will be able to receive their products in purple wrapped boxes along with coupons of10% discountfor first purchase on the ClickBus app.

The omnichannel Retail Media action between the two brands, which will explore both digital channels (banners and landing pages) and Casas Bahia's physical stores, encourages customers to share the "received" item and benefits on social media. It is valid exclusively for online purchases on all of the retailer's platforms and lasts until March 2025. Approximately 350,000 consumers from all regions of Brazil may receive the special package including the promotional voucher for purchasing bus tickets.

“This partnership is a way to bring our customers even closer, offering real benefits and encouraging new travel experiences, and it is also a continuation of our marketing and media strategy for the high season. Once again, we are using the concept of associating online consumption habits of other brands to reinforce to users that buying bus tickets online is as simple and safe as buying on websites or apps like Casas Bahia. It is an important step to strengthen our brand and create meaningful connections,” says Michelle Xavier, Marketing & Growth Director at ClickBus.

“The partnership with ClickBus realizes the high potential of Retail Media strategies for brands that want to strengthen their presence in the market and create real connections with their consumers, exploring our solutions in a creative and effective way, generating not only brand visibility, but also achieving the partner's commercial objectives. All this through an omnichannel campaign that offers tangible benefits to our customers, such as exclusive discount coupons”, highlights Guilherme Leite, head of Retail Media at Casas Bahia Ads.

The initiative is part of ClickBus's high-impact alliance plan for the Peak Season, which has already involved major names like iFood and Spotify. With this new delivery, the company reinforces its commitment to offering exclusive advantages and strengthening its relationship with consumers across Brazil.

E-Book 30 E-commerce Trends for 2025

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E-Book 30 E-commerce Trends for 2025
[dflip id="8378"][/dflip] Discover the future of e-commerce with the e-book "30 Trends in E-commerce for 2025," an exclusive creation by E-Commerce Update. This essential guide explores the innovations and changes that will shape the industry in the coming years. From the evolution of artificial intelligence to new strategies for personalization and sustainability, this e-book offers valuable insights for professionals and enthusiasts in e-commerce. Get ready to anticipate and seize the opportunities that will shape the digital market in 2025. Don't miss this chance to stay ahead of the competition with the latest and most impactful trends.
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