Bemobi, a leader in payment solutions for recurring essential services, announces the launch of the Click to Pay feature in its digital payment solutions. The novidade arrives in the market in partnership with Mastercard, a leading technology company in payment methods in Brazil, providing a faster, safer, and more convenient payment experience, and allowing users to perform transactions with just a few clicks and without friction. The functionality will initially accept credit cards and, in a second phase, will include debit cards.
Click to Pay is a solution developed to simplify the checkout process, eliminating the need to manually enter credit, debit, or prepaid card information for each purchase, and repetitive user validation processes. The solution provides greater security through tokenization technology, which replaces the 16 digits of a card with a unique alternative number, known as a "token". Each token is unique to each device, website, or shopping app, creating additional layers of protection. In this way, the adoption of Click to Pay contributes to increasing banks' approval rates and significantly reducing fraud.
With the new partnership, Bemobi integrated this technology into its Smart Checkout, which is currently used by several essential recurring service companies, including all major telecom operators in Brazil such as Vivo, TIM, and Claro, some of the largest utility companies like Energisa and Equatorial, companies in the education sector like Grupo Salta, as well as various internet providers.
"Bemobi's mission is to make payments simpler and more accessible, and Click to Pay represents a significant step forward in this goal. With this feature, users will have another secure option for their card registration process," says Felipe Goldin, CTO/CPO of Bemobi.
Annually, Bemobi's payment platform processes a payment volume (TPV) of over 8.0 billion reais.The potential payment volume (TPV) of Bemobi's clients already exceeds 200 billion reais per year in sectors that generate more than 500 billion reais in recurring services solely in Brazil.
“Click to Pay offers a simple and convenient solution, while providing the high standard of security that consumers expect from a brand like Mastercard. We are excited to collaborate with Bemobi to bring this technology not only to Brazilian consumers, but also to drive and strengthen the digital transformation of financial services, providing a faster and safer payment experience throughout the customer journey,” said Leonardo Linares, Senior Vice President of Client Solutions at Mastercard Brazil.
By the end of the decade, Mastercard aims to eliminate the need for manual entry of card data and the use of temporary or static passwords in online commerce. Click to Pay, which is based on tokenization, is one of the technologies that simplifies consumers' payment experience and increases security in digital transactions.
