Brazilian startup Poli Digital announces that transactions made through its Poli Pay feature have reached R$ 6 million. The company provides technological solutions that centralize and automate contact channels between small and medium-sized businesses and their customers via WhatsApp, Instagram, and Facebook, all part of the Meta Group—with which Poli Digital maintains a partnership to access the official APIs of WhatsApp, Instagram, and Facebook Messenger.
Poli Pay is a solution from Poli that allows consumers to make payments directly through the chat where they are being assisted. This method enables greater speed, accuracy, and security in the relationship between the company and the customer, highlights Poli's CEO, Alberto Filho.
Citing market research, such as data from Opinion Box, Alberto Filho reports that six out of ten consumers communicate with companies through digital channels to make purchases. Therefore, Poli Pay facilitates and, consequently, encourages the completion of transactions. "It has proven to be a very attractive feature," he assesses.
One indicator reinforces the analysis. According to the CEO of Poli Digital, almost half (46%) of orders created via Poli Pay were completed with payment made. This percentage represents double that recorded in traditional e-commerce methods, where customers create shopping carts until they actually complete the payment.
“Poli Pay is a payment method where sending and receiving invoices are integrated into the centralized and automated contact system of the solution we offer. Therefore, from the initial contact the customer makes, through product selection, and up to the actual payment, the entire process is carried out through the same contact chat,” describes the CEO.
For customers, it means convenience, while for businesses, Poli Pay's features help boost sales. Alberto Filho explains: “The tool's interface allows the creation of product and service catalogs, with descriptions, prices, and illustrated photos. Furthermore, it enables the creation and sending of a 'shopping cart' with the option of a payment link via Poli Pay.”
Poli Digital maintains partnerships with the Mercado Pago and PagSeguro brands. Therefore, Poli's system is integrated with both brands. "This integration gives consumers diverse payment options—via bank slip, Pix, or credit card. And the company making the sales receives the payment through these institutions," says the CEO.
The company tracks and monitors the entire sales process. "It's possible to manage sales information by customer name, salesperson, payment method, and payment status," he exemplifies.
