A ClickBus, the largest bus travel app in Brazil, is launching an unprecedented campaign in partnership with Casas Bahia Ads – the Retail Media hub of Grupo Casas Bahia, to distribute discount coupons in customized packaging. Customers who make purchases in the online environment of Casas Bahia will be able to receive their products in purple wrapped boxes along with coupons of10% discountfor first purchase on the ClickBus app.
The omnichannel Retail Media action between the two brands, which will explore both digital channels (banners and landing pages) and Casas Bahia's physical stores, encourages customers to share the "received" item and benefits on social media. It is valid exclusively for online purchases on all of the retailer's platforms and lasts until March 2025. Approximately 350,000 consumers from all regions of Brazil may receive the special package including the promotional voucher for purchasing bus tickets.
“This partnership is a way to bring our customers even closer, offering real benefits and encouraging new travel experiences, and it is also a continuation of our marketing and media strategy for the high season. Once again, we are using the concept of associating online consumption habits of other brands to reinforce to users that buying bus tickets online is as simple and safe as buying on websites or apps like Casas Bahia. It is an important step to strengthen our brand and create meaningful connections,” says Michelle Xavier, Marketing & Growth Director at ClickBus.
“The partnership with ClickBus realizes the high potential of Retail Media strategies for brands that want to strengthen their presence in the market and create real connections with their consumers, exploring our solutions in a creative and effective way, generating not only brand visibility, but also achieving the partner's commercial objectives. All this through an omnichannel campaign that offers tangible benefits to our customers, such as exclusive discount coupons”, highlights Guilherme Leite, head of Retail Media at Casas Bahia Ads.
The initiative is part of ClickBus's high-impact alliance plan for the Peak Season, which has already involved major names like iFood and Spotify. With this new delivery, the company reinforces its commitment to offering exclusive advantages and strengthening its relationship with consumers across Brazil.
