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MadeiraMadeira surpasses sales by 50% and records the best week since the last Black Friday with a cashback campaign

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MadeiraMadeira surpasses sales by 50% and records the best week since the last Black Friday with a cashback campaign

In celebration of its 16th anniversary, MadeiraMadeira, the largest online furniture and decor platform in Latin America, launched a bold 100% cashback campaign to provide the best experience for its customers on one of the most important dates of the year and sold 50% more than previous campaigns, with a stronger week of sales since Black Friday 2024.

It was the first time the company adopted this incentive format, allowing consumers to purchase selected products and receive back 100% of the amount paid, in a limited-time promotional strategy. For Fábio Fadel, CRO (Chief Revenue Officer) of MadeiraMadeira, the action reflected how the company has been dedicated to offering innovative alternatives to improve the customer experience.

This year, we decided to invest in an initiative that combines technology, commercial intelligence, and a keen eye on consumer behavior. More than just boosting our sales, the goal was to enhance our users' experience, giving them back the power of choice. In our sector, we understand that the purchase value is often a decisive factor, but the long-term relationship we build with our customer base creates much more value and further strengthens loyalty, he comments.

With over 1,000 participating products, the promotion had strong appeal to the public, accounting for approximately 70% of sales during the first week of the month. The results show that the company has the capacity to create its own actions that are truly right. Among the most chosen items, some items stood out such as:

This result reinforces that when we invest in bold campaigns that generate value for our entire ecosystem, we go beyond sales: we offer real opportunities for more people to achieve their dream home, concludes the executive. Until the end of July, the company still offers free shipping, 20% OFF with PIX, and discounts of up to 60% on thousands of products on the website and app. To stay updated on all the brand's special birthday promotions, just download the MadeiraMadeira app, available for Android and iOS viaGoogle PlayandApple Store.

Simply Tech and Rakuten Symphony arrive in Brazil to unify operations and transform retail competitiveness with Rakuten Cloud

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Simply Tech and Rakuten Symphony arrive in Brazil to unify operations and transform retail competitiveness with Rakuten Cloud

Simply Tech announces the arrival of Rakuten Cloud solutions to Brazil and Latin America, a hyper-competition platform designed to unify physical and digital retail operations, in partnership with Rakuten Symphony. The technology promises to reduce operational costs by up to 40% and deployment time by 80% compared to traditional systems, addressing critical industry challenges such as channel integration, inventory management, and customer experience personalization.

The platform operates by integrating e-commerce systems, ERPs, CRMs, and in-store fronts into a unified cloud, providing a holistic and real-time view of the business. The model has already been tested and has proven effectiveness in Rakuten's own retail operation in Japan, where a 25% reduction in time was achieved.fulfillmentand a 30% decrease in stock errors. Additionally, the solution offers a 50% savings in capital investments and a 30% superior performance in virtual machines.

According to Sam Freitas from Simply Tech, for retail networks operating with tight margins, these improvements represent a leap in competitiveness, focusing on efficiency, automation, and interoperability. "The solution can be compared to an orchestra conductor: instead of each retail sector operating in isolation, the platform synchronizes all the 'instruments' for a harmonious performance, resulting in a smoother customer experience and more efficient operations for the retailer," he comments.

According to Anirban Chakravartti, Vice President of Global Sales at Rakuten Symphony, digital transformation is a global priority, but access in many regions is still limited by the high cost of native cloud solutions from major providers. In partnership with Simply Tech, we are bringing powerful and cost-effective cloud solutions to companies in South and Central America, enabling them to modernize and compete on a global scale.

Simply Tech will provide Rakuten Cloud-Native Platform, Rakuten Cloud-Native Orchestrator, and Rakuten Cloud-Native Storage solutions to resellers and businesses. This collaboration aims to accelerate digital transformation in key sectors, including retail, making cloud technology more accessible and cost-effective.

The Rakuten Cloud-Native Platform provides these solutions using an intuitive and declarative interface, with advanced automation, which reduces deployment complexity, deadlines, and human error, with high availability ensuring there is no single point of failure. Rakuten Cloud-Native Storage offers high-performance, scalable features for various applications, including AI/ML, retail, IoT, and gaming. Rakuten Cloud-Native Storage stands out from competing solutions by offering true application awareness without requiring extensive knowledge of Kubernetes and storage.

Brazil's e-commerce: 70% of LATAM Cargo deliveries in the first half were made within 48 hours

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Brazil's e-commerce: 70% of LATAM Cargo deliveries in the first half were made within 48 hours

LATAM Cargo, the cargo division of the LATAM Group, ended the first half of 2025 with a significant logistical advance in Brazil: 70% of its e-commerce orders originating from Congonhas and Guarulhos airports (SP) were delivered to customers' homes within 48 hours. The number represents more than double the amount recorded in the same period of 2024.

The progress is the result of the company's strategic investments in infrastructure and technology. One of the main ones was the 50% increase in operational capacity in thehubGuarulhos Connection Center, which now has over 2,900 m² dedicated especially to the e-commerce segment. In parallel, LATAM Cargo launched a new product portfolio in the domestic market, including the éFácil service, aimed at small packages with fast home delivery in thousands of Brazilian cities.

In 2025, the company also signedpartnership with Amazonfor the delivery of products in 11 states of the North, Northeast, and Central-West regions.

E-commerce demands increasing agility and efficiency. The combined use of our air network, which integrates cargo and passenger aircraft, along with structural investments, allows us to shorten distances and deliver an excellent logistics experience for companies and consumers., saysOtávio Meneguette, director of LATAM Cargo Brazil.

Brazilian customer satisfaction also increases

Operational improvement has been directly perceived by LATAM Cargo customers in the domestic market in Brazil. In the first half of 2025, the company recorded a 25 percentage point increase in its NPS score.Net Promoter Score), driven by advances in service, communication, tracking, and deadline compliance.

GREATER CAPACITY TO CONNECT SÃO PAULO TO THE ENTIRE BRAZIL

LATAM Cargo is today the company with the highest available capacity (in tons) to connect São Paulo to all regions of Brazil. Between January and June 2025, it offered the possibility to send up to 67,300 tons of cargo in the holds of LATAM passenger aircraft on departures from Congonhas and Guarulhos airports – an 8% increase compared to the capacity offered in the same period of 2024.

Currently, the company serves 46 Brazilian airports and 4 cargo terminals in locations without regular flights, with home deliveries in over 1,800 municipalities.

The company also leads the capacity offered to strategic destinations in the North and Northeast regions, such as Teresina (PI), João Pessoa (PB), Macapá (AP), and Rio Branco (AC) – the last two served exclusively from the São Paulo capital.

New portfolio boosts e-commerce

The new service portfolio launched in 2024 has boosted LATAM Cargo's performance in the e-commerce segment in Brazil. The service éFácil, aimed at small shipments with quick delivery, recorded a 79% increase in issuance volume and a 6 percentage point improvement in the FAB indicator in the first half of 2025.Voado conforme reservado), when compared to the same period of the previous year.

Consolidated leadership in Brazil and abroad

LATAM Cargo has maintained its leadership in domestic air cargo transported on passenger flights in Brazil since April 2025. According to the June 2025 statistics published by the National Civil Aviation Agency (Anac)., the company achieved a 37.3%* market share.

Your national logistics network covers 51 operational bases, in addition to routes with cargo planes such as Guarulhos-Manaus, Viracopos-Manaus, and Guarulhos-Fortaleza-Manaus – the latterinaugurated in May 2025.

In the international market, LATAM Cargo also leads air freight transportation to and from Brazil, with operations in 23 international destinations, through cargo flights and lower compartments of passenger aircraft. Among the recent updates are the Miami–São José dos Campos, Miami–Brasília, Amsterdam–Curitiba, and Europe–Florianópolis routes.

Idiom or truth? TikTok Shop and the new chapter of Brazilian e-commerce

Felipe Macedo
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Idiom or truth? TikTok Shop and the new chapter of Brazilian e-commerce

TikTok has already been influencing content consumption and the way brands engage with the audience. Now, with the official arrival of TikTok Shop in Brazil, the platform promises to go beyond: transforming entertainment into revenue. But with the novelty comes the inevitable doubt: is this a passing fad or are we facing a global trend that is here to stay?

The TikTok Shop proposal is simple in theory and ambitious in practice. Wants to integrate the entire purchase journey within the app itself. The user discovers a product in a video, becomes interested, views reviews, interacts with creators, and completes the purchase in a few clicks, all without leaving the home screen. All of this, with the appeal of light, creative, and engaging content that made the network a global phenomenon.

According to data from the platform itself, 90% of users who purchased through TikTok Shop were satisfied with the experience. In Brazil, one in three users has already bought something they saw there. The movement is clear: consumer habits are changing and brands need to keep up.

It's true that social media constantly set trends. But TikTok Shop has already surpassed this phase. The immersive and real-time shopping model, which combines live broadcasts with digital storefronts and organic content, is already a well-established reality in China and Southeast Asian countries. And the behavior observed there begins to repeat itself here.

In Japan, where TikTok Shop has just launched, the expectation is of a direct impact on the local e-commerce. In Brazil, the potential is even greater. We are talking about a platform that already reaches millions of active users, with a very high level of engagement and an extremely receptive base to new consumption formats.

TikTok Shop demands more than just listing products for sale. It is necessary to understand the platform's logic, produce native content, identify influencers with genuine synergy, and be agile in response to trends. Those who treat the tool as a traditional channel, copying strategies from old marketplaces or social networks, will hardly achieve significant results. The good news is that there are already complete solutions for brands that want to enter this game in a structured way.

If it is true that consumers are increasingly connected and demanding, it is also true that they seek faster, more authentic, and integrated shopping experiences. TikTok Shop precisely meets such demand. It's not a passing fad, but an adaptation to the behavior of a generation that shops the same way it consumes entertainment: in the flow, touch, and now.

There is still a path to be traveled, of course. Infrastructure, logistics, and strategy maturity are points of attention. But the outlook is promising. And more than keeping up with change, it is necessary to understand it and act. In the end, TikTok Shop is not just changing the storefront. The consumption logic is changing.

PagBank completes its second public issuance of Financial Notes and raises R$ 920.3 million

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PagBank completes its second public issuance of Financial Notes and raises R$ 920.3 million

THEBanking, a full digital bank in financial services and payment methods, elected the best corporate account by the iDinheiro portal and one of the main digital banks in Brazil, completed its second public issuance of Financial Letters (LFs), amounting to R$ 920.3 million. With a single series with a 2-year term, the issuance had Banco UBS as the lead coordinator of the operation, and Itaú BBA as the coordinator.

The total demand was R$ 2.2 billion, equivalent to 3.2 times the supply, with a final remuneration of CDI +0.45% per year, representing a success of a -12 reduction.basis pointsregarding the cap rate of the initial offer. The funds raised will be used for corporate purposes, such as financing the growth of the digital bank's acquiring and credit operations.

"Our goal was to raise R$ 700 million, with a ceiling rate of CDI +0.57% per year, and due to strong demand, we managed to issue 30% more than expected. The success of this second issuance reinforces the market's confidence in the solidity of our business model and the consistency of our growth strategy," says Artur Schunk, CFO of PagBank.

Just like in the first issuance, the digital bank received a brAAA rating, the highest on the national scale, reinforcing its financial health and discipline, and a clear long-term vision for PagBank.

One of the largest digital banks in the country by number of customers, PagBank offers tools for in-person and online sales (such as card machines; Tap On – which turns the phone into a card machine with the PagBank app; payment links; checkout options for e-commerce, among others), a complete digital account for individuals and businesses, as well as features that contribute to financial management, such as Payroll. At PagBank, the credit card has a guaranteed limit, and investments become a limit for the card itself, enhancing customers' earnings.

PagBank expands bill payment service with Pix and installment Boleto

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PagBank expands bill payment service with Pix and installment Boleto

THEBanking, a comprehensive digital bank in financial services and payment methods, elected the best business account by the iDinheiro portal and one of the leading digital banks in Brazil, expanded its bill payment service with Pix and Installment Boleto and now offers them to all its customers. The feature can be accessed directly through the digital bank app and allows any customer to split their transfers via Pix or bills into up to 12 installments on a credit card.  

The new feature offers more autonomy, flexibility, and financial organization to PagBank customers, who can now choose how and when to pay their bills, even without immediate account balance. "We are committed to developing technologies that bring innovation and practicality to our products and services. The expansion of bill payment functionality, now with Pix and installment Boleto, reinforces this commitment and is already available to all our 32 million customers," says Angelo Aguilar, Director of Accounts and Acquisition Products at PagBank.” 

The proposal combines speed, convenience, and control: the customer makes the transaction like a traditional Pix or pays a boleto with a credit card, with the total amount divided into installments billed directly on the invoice. Everything is done with a few clicks, securely and completely digitally.  

Pix and Installment Boleto services are now available to all customers. To use them, the customer simply needs to register an eligible credit card in the PagBank app and select the installment option at the time of the transaction.  

One of the largest digital banks in the country by number of customers, PagBank offers tools for in-person and online sales (such as card machines; Tap On – which turns the phone into a card machine with the PagBank app; payment links; checkout options for e-commerce, among others), a complete digital account for individuals and businesses, as well as features that contribute to financial management, such as Payroll. At PagBank, the credit card has a guaranteed limit, and investments become a limit for the card itself, enhancing customers' earnings.

Entrepreneurship, leadership, and partnership: how women are transforming the digital marketing industry?

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Entrepreneurship, leadership, and partnership: how women are transforming the digital marketing industry?

The growth of female entrepreneurship has driven concrete changes in the SEO and digital marketing market. Women establish agencies, lead strategies, and hold prominent positions, demonstrating that competence and innovation go hand in hand with representation.

Journalist and SEO specialist, Carolina Glogovchan is in charge of Do Follow, an agency specialized in link building, strengthening women's presence in the SEO and digital marketing market. CEO and co-founder, she leads the company's strategic operations alongside her husband and partner, Wellington Glogovchan, who serves as COO, in a partnership that balances entrepreneurial vision and collaborative management.

Leadership and partnership in Do Follow management

With over six years of experience, Do Follow has established itself as a national reference in developing backlink strategies, SEO consulting, and optimized content, supporting companies in expanding their digital presence and achieving better results in organic search.

At the head of the executive management, Carolina brings her strategic and creative vision, while Wellington leads the day-to-day operations, forming a complementary and effective leadership model.

Women's entrepreneurship in focus

With over a decade of experience in marketing and content, Carolina leads projects across various sectors, always prioritizing customized solutions that maximize clients' digital authority. Additionally, she actively shares her knowledge about this universe on LinkedIn and Instagram, producing specialized content and showcasing her daily life as a leader and businesswoman.

This performance inspires other women to enter and stand out in the sector. "I reinforce the commitment to quality and, at the same time, hope to inspire more women to undertake and occupy leadership positions in the digital sector," says Carolina Glogovchan.

Challenges and advances in female representation

Despite the advances, female presence in leadership positions in Brazil still grows gradually. According to Diversitera's survey, only 35% of senior leadership positions — such as executive management, directorship, and C-level — are held by women. The study analyzed over 90,000 respondents from 70 companies across 17 sectors, between June 2022 and February 2025.

Carolina's leadership at Do Follow highlights the importance of female representation in digital marketing, a sector historically dominated by men.

A leadership that drives results

Under the leadership of Carolina and Wellington Glogovchan, Do Follow remains one of the country's leading specialized agencies, driving brands through ethical and effective link building and SEO practices.

The company's shared management model exemplifies how balanced partnerships can boost business growth while strengthening the presence of women in prominent positions in Brazilian entrepreneurship.

About Do Follow

With over six years in the market, Do Follow is an agency specialized in backlinks. Focused on helping companies improve their results in organic search, Do Follow creates and executes link building and optimized content strategies to increase the site's authority and improve the ranking of terms on Google, in addition to providing consulting.

From Brazil to Portugal: how entrepreneurs are transforming the local market

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From Brazil to Portugal: how entrepreneurs are transforming the local market

Portugal already hosts more than 550,000 Brazilians living legally in the country, and this number continues to grow. For many immigrants, crossing the Atlantic represents not only a quest for quality of life but also a new beginning as entrepreneurs. In a stable business environment, with a common language and strong cultural ties, franchising has established itself as one of the most structured and secure ways to undertake.

It is in this expanding landscape that companies like Grupo NBrand, the largest franchise conglomerate in the country, offer opportunities in the fields of professional cleaning, home support for the elderly, architecture, interior design, and real estate. With over 200 units in operation, half of its franchisees are Brazilian — numbers that reflect confidence in the strength of the business model and the support offered by the group.

"Portugal is an excellent gateway for Brazilians who wish to venture safely. Franchising offers structure, market validation, and comprehensive support, which makes all the difference in this transition. Brazilians are arriving increasingly prepared, focused, and willing to prosper," says Cândido Mesquita, CEO and founder of Grupo NBrand and vice-president of APF.

Real stories of transformation

According to the latest data released by the Portuguese Franchise Association (APF), in 2023 the franchise sector in Portugal generated 22 billion euros, achieving a record growth of nearly 30% compared to 2022. According to the agency, this good performance accounts for 8.3% of the national GDP and generates over 185,000 jobs across the various segments of these businesses.

Fernanda and Daniel Correia are real examples of Brazilian entrepreneurs who are leading this transformation of the sector. The couple left Brazil and invested in a House Shine unit — a network specialized in professional house cleaning — in the city of Leiria. In three years, the business has already reached a turnover of 340,000 euros and established itself as a reference in the region.

"We know the brand through a franchise portal and saw in it the chance to start with structure and support. We certainly faced some initial challenges, such as labor and tax laws, which are different in Portugal. But today we have stability, control, and a clear growth plan," says Fernanda.

Another case is Marcelo Barreto, who swapped a 35-year career in the Brazilian financial market for entrepreneurship in Coimbra. In 2023, he opened his Vangor unit, an interior design franchise, and earned 300,000 euros in 2024. In July of last year, Marcelo expanded the business by acquiring a unit of Urban Obras, a franchise specialized in architecture and renovations, creating a synergistic operation between the two brands.

"Franchises complement each other and deliver more value to the customer. With the support of Grupo NBrand, I was able to quickly structure the business and build a new phase of my life," explains Marcelo.

Affordable models and consistent return

The NBrand Group portfolio caters to different profiles of entrepreneurs. The initial investments start at €30,000, with payback periods ranging from 18 to 24 months. See some highlights:

· House Shine (professional domestic cleaning): investment starting at €35,000, average turnover of €14,000/month.

· House Comfort (home support for the elderly): investment between €30,000 and €40,000, average return of 25%.

· Vangor (interior design): initial investment of €40,500, expected return within two years.

· Urban Obras (architecture and renovations): contribution of €41.5 thousand and average billing of €50 thousand/month.

All franchisees have access to comprehensive support that includes strategic consulting, business planning, proprietary CRM, lead generation, marketing actions, and ongoing operational monitoring.

"Our role goes beyond selling franchises. We work to ensure a safe transition for those who decide to do business outside Brazil. That's why we offer support from the brand selection to the day-to-day operations," says Cândido Mesquita. "The Brazilian doesn't start from zero; he arrives with baggage, purpose, and a desire to make a difference. And that is what is reshaping the future of entrepreneurship in Portugal," he concludes.

Partnership between Delfia and Huawei drives smart city and digital retail projects in Brazil

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Partnership between Delfia and Huawei drives smart city and digital retail projects in Brazil

After one year of strategic collaboration, theDelfiaDigital journey curation consolidates its partnership with Huawei, a global leader in Information and Communication Technologies (ICTs) and smart devices, expanding its presence in Brazil's digital infrastructure ecosystem. The alliance combines Delfia's strong performance in field services and technology, coverage, and specialization with Huawei's robust portfolio, now the leading provider of information and communication technology in the country.

With over 25,000 points of presence across the entire country, Delfia already operates in environments such as banks, public schools, telecommunications providers, and retail. Based on this installed base, the partnership with Huawei advances in smart city projects, such as public Wi-Fi networks with the new Wi-Fi 7 protocol – developed by Huawei itself – and smart retail initiatives, with equipment from the brand being tested in pharmacy chains and gas stations.

“It was a natural convergence. Huawei found in Delfia a partner with reach, efficiency, and an approach that goes far beyond product sales, with growing commercial and technical synergy. We offer complete solutions, with end-to-end delivery, curation, and operation.”, explains Rodrigo Bocchi, founder and president of Delfia.

"The partnership with Delfia represents a strategic step to expand our presence in the Brazilian private sector with agility, technical excellence, and reach. Delfia's expertise in digital journey curation and its ability to deliver end-to-end projects add real value to our operation. Together, we are connecting innovation to the clients' reality and contributing to Brazil's digital transformation across various fronts, such as telecom, retail, and smart cities," says Ricardo Matsui, director of Huawei Brazil.

The partnership represents not only a new revenue stream for Delfia but also a strategic step in consolidating the company as a leading integrator in the digital infrastructure market. Additionally, 25 professionals are exclusively dedicated to Huawei within Delfia, with certifications in pre-sales, sales, and after-sales. Part of the training occurs through the Delfia Corporate University (UCD), in addition to in-person training sessions and courses offered by Huawei itself.

"For over five years, we have been implementing Huawei solutions in the market. This history of high-complexity services caught the attention of the manufacturer itself, which approached us last year to integrate efforts," highlights Carlos Frias, Infrastructure Commercial Manager at Delfia.

Delfia is also already working directly on 5G projects for telecommunications operators, providing technical support for antennas and infrastructure "swap" activities. Executives highlight that, with recent macroeconomic impacts and the increasing competitiveness of Chinese products, the partnership is likely to gain even more traction in 2025.

"Huawei has made significant progress in its autonomous development capacity of strategic components, strengthening its supply chain and reducing external dependencies. This evolution has driven the delivery of solutions with high technological efficiency and excellent cost-benefit ratio, creating favorable conditions for the brand's expansion in strategic global markets," evaluates Bocchi.

One of Delfia's main differentiators is its ability to operate vertically, from solution curation to technical delivery. Instead of just reselling products, the company offers solutions as a service (Opex), ensuring flexibility for the customer and avoiding idle time and waste.

"Our focus is to deliver efficiency with intelligence. We work with premium products, but with a radical approach against waste. That's what the market demands today: high performance with rational investment to avoid poorly utilized resources," concludes Rodrigo Bocchi.

SMEs move R$ 100 million with online furniture sales

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SMEs move R$ 100 million with online furniture sales

Online furniture sales have been growing in e-commerce. According to a survey by LWSA, a digital solutions ecosystem for companies, SMEs that use the company's e-commerce platforms like Tray moved R$ 104.9 million in sales volume of furniture in 2024, almost 6% more than in 2023 (R$ 99.0 million). Data from the first quarter of 2025 indicate a R$ 8.4 million in transaction volume, a performance that is expected to gain momentum in the second half of the year, traditionally stronger for the sector.

Online sales have been growing thanks to the use of technologies such as e-commerce platforms like Tray, owned by LWSA, which enables the creation of online stores, integration with marketplaces, and the implementation of strategies to scale online sales.

One example of this movement is Casa Lar Shop, an e-commerce in the furniture and decoration sector, which saw its revenue triple in just two months after adopting the Tray platform integrated with Google PMax. The change marked a turning point in the brand's performance, which now consolidates its national presence with a distribution center, a physical store, and portfolio segmentation plans.

Founded in 2020 by partners Diogo Pedrollo and Anderson Siqueira, in the interior of Rio Grande do Sul, Casa Lar Shop was born as a side project run at night after the founders' formal work hours. Over time, dedication to the business allowed the operation to move from the attic of the parents' house to a 3,000 m² distribution center, as well as the opening of a branch in Minas Gerais and a physical store in downtown Garibaldi (RS).

The professional background of the founders, one with experience in furniture retail and the other in the home goods sector, contributed to identifying an expanding niche and designing an operation focused on product curation and customer experience.

The turn with dice, automation, and performance

Although marketplaces were important at the beginning of operations, entrepreneurs realized the need to invest in their own channel and increase their presence on Google. The challenge was the limitation of the previous platform in offering direct integrations with advertising tools, making it difficult to measure conversions and achieve sustainable growth.

The migration to Tray, which has native integration with Google PMax, allowed for automation of campaigns and targeting based on artificial intelligence. This enabled a new level of performance: in December 2024, more than half of the sales (51%) came through Google Ads, with a ROAS (return on advertising investment) exceeding 50 in the early seasonal periods, such as Black Friday and Christmas.

Since then, the company has maintained an average ROAS of 30, focusing on automated campaigns, SEO, and optimized descriptions. PMax automation allows products to be displayed to audiences with a higher propensity to purchase, optimizing investments and eliminating the need for manual analysis of consumer behavior.

Next steps: segmentation and expansion

Casa Lar Shop is now preparing for a new phase of growth with the segmentation of its operation into two brands: one focused on residential furniture and the other, F5 Office, aimed at the corporate audience. The goal is to serve the B2B and B2C segments with more specialization, maintaining the digital strategy as a pillar of expansion.

The company also expanded its shareholder team with the addition of Matheus K. Carrer and Renan Girelli, and has been investing in professionalized marketing and diversification of its product mix.

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