The growth of female entrepreneurship has driven concrete changes in the SEO and digital marketing market. Women establish agencies, lead strategies, and hold prominent positions, demonstrating that competence and innovation go hand in hand with representation.
Journalist and SEO specialist, Carolina Glogovchan is in charge of Do Follow, an agency specialized in link building, strengthening women's presence in the SEO and digital marketing market. CEO and co-founder, she leads the company's strategic operations alongside her husband and partner, Wellington Glogovchan, who serves as COO, in a partnership that balances entrepreneurial vision and collaborative management.
Leadership and partnership in Do Follow management
With over six years of experience, Do Follow has established itself as a national reference in developing backlink strategies, SEO consulting, and optimized content, supporting companies in expanding their digital presence and achieving better results in organic search.
At the head of the executive management, Carolina brings her strategic and creative vision, while Wellington leads the day-to-day operations, forming a complementary and effective leadership model.
Women's entrepreneurship in focus
With over a decade of experience in marketing and content, Carolina leads projects across various sectors, always prioritizing customized solutions that maximize clients' digital authority. Additionally, she actively shares her knowledge about this universe on LinkedIn and Instagram, producing specialized content and showcasing her daily life as a leader and businesswoman.
This performance inspires other women to enter and stand out in the sector. "I reinforce the commitment to quality and, at the same time, hope to inspire more women to undertake and occupy leadership positions in the digital sector," says Carolina Glogovchan.
Challenges and advances in female representation
Despite the advances, female presence in leadership positions in Brazil still grows gradually. According to Diversitera's survey, only 35% of senior leadership positions — such as executive management, directorship, and C-level — are held by women. The study analyzed over 90,000 respondents from 70 companies across 17 sectors, between June 2022 and February 2025.
Carolina's leadership at Do Follow highlights the importance of female representation in digital marketing, a sector historically dominated by men.
A leadership that drives results
Under the leadership of Carolina and Wellington Glogovchan, Do Follow remains one of the country's leading specialized agencies, driving brands through ethical and effective link building and SEO practices.
The company's shared management model exemplifies how balanced partnerships can boost business growth while strengthening the presence of women in prominent positions in Brazilian entrepreneurship.
About Do Follow
With over six years in the market, Do Follow is an agency specialized in backlinks. Focused on helping companies improve their results in organic search, Do Follow creates and executes link building and optimized content strategies to increase the site's authority and improve the ranking of terms on Google, in addition to providing consulting.
