THE boomArtificial Intelligence around the world continues to generate controversy wherever it goes, impacting different areas and sectors. The most recent one is related to Chinese-origin AI – theDeepSeek-, which has been causing a stir, as it is presented as an advanced model, with the capacity to perform more complex tasks and with reduced operating costs.
The launch of theDeepSeek-R1One of the versions of the AI caused the market—especially the financial sector—to become shaken, and shares of companies like Microsoft and NVIDIA experienced significant declines in a short period. After all, no one expected the emergence of a competitor that positions itself at such a high level, offering approaches that are seemingly more accessible and efficient than the classic Chat GPT, for example.
However, I always tend to question the efficiency of artificial intelligences. It is undeniable that they work and can indeed be useful in various tasks and activities in our daily lives, facilitating some aspects of the routine and making the completion of certain activities faster and more practical. However, do people know the true impact of AI on the Brazilian market?
The truth is that most of the issues involving AI in Brazil are still in a stage of development, and we can see this in the authorities' lack of ability to handle the matters, including the regulation, which has not yet been defined. I see many curious companies interested in technologies such as theDeepSeek, given its apparent benefits, but without knowing exactly how to use it.
In this sense, I believe that for Artificial Intelligence to truly impact the Brazilian market positively, it is necessary to move away from the frenzy and think about investments in resources and professionalization in a rational manner. Because once we have resources, it is feasible to establish a better structure, which enables the training of talents who will be qualified to handle different types of AI and the possibilities it offers.
According to recently released financial statements, investments in artificial intelligence by major companies such as Amazon, Microsoft, Google, and Meta are expected to reach $320 billion by 2025. This only shows that despite the "scare" with theDeepSeek, the American big tech companies intend to continue investing in technology. This reinforces the importance of Brazil also getting involved in this race, so it doesn't fall too far behind.
In my industry, since the explosion of ChatGPT when it was launched, I have seen professionals testing and 'teaching' AI to build OKRs, including posting their results on social media proudly. I have seen executives openly say that their OKRs will now be built with the help of AI-powered software. However, the result I saw, both on social media and in the software, remains the same.
In other words, if you don't know how to use the tool, we won't achieve the benefit proposed by its use. Once again, we rely primarily on the free initiative of citizens; after all, we have several capable of riding this wave and generating value for individuals and society. From the public authorities, we expect regulation and adjustments to the legislation so that benefits can be reaped without harming individual rights.
How does the Brazilian market deal with Artificial Intelligence?
HypersKids Token Unites Blockchain and Social Transformation in Africa
A new cryptocurrency enters the market with the aim of combining innovation and social impact, creating opportunities for children in vulnerable situations in Africa. Developed to support the Hypers Kids Africa group, a dance and acrobatics collective that has gained millions of fans on the internet, the HypersKids Token has become a global phenomenon. In addition to providing financial support for housing, education, and food for young talents, part of the funds raised drives social projects, transforming art and entertainment into tools for life change.
Initially, the cryptocurrency was only available on decentralized exchanges (DEXs), such as Jupiter, requiring technical knowledge for its acquisition. With the evolution of the project, it also began to be listed on centralized exchanges, allowing a broader audience to access the asset. The new phase facilitates negotiations for $HYPERSKIDS and enables more investors to participate in the ecosystem, expanding its impact and making the initiative even more accessible.
In Brazil, Bitybank was the first platform to list the asset, connecting the local crypto community to an innovative movement. The country stands out as one of the main markets for HypersKids Token, driven by strong digital engagement and the growing interest in assets beyond financial returns. With one of the largest cryptocurrency enthusiast communities in the world, Brazil is establishing itself as a strategic hub for the popularization of the project, creating a favorable environment for its growth and adoption.
According to Valdiney Pimenta, CEO of Bitybank, listing the asset on the platform broadens access to the crypto market and strengthens transformative projects. We are always ahead in launching new tokens. It is important for users and clients to conduct their own analysis before deciding whether to invest in a particular asset. "Brazil hosts one of the most vibrant HypersKids communities, driven by influencers and industry enthusiasts. That's why we decided to be the first national broker to launch the token, making access even easier for our clients," he states.
With the support of influencers in the crypto space and celebrities, the initiative is gaining strength in the Brazilian market. Among the prominent names, the influencersIgor Freitas, Tasso Lago and Felippe Percigo, the businessmen Jader Nogueira, Jel Mattos and Enzo Nakase and Jesus Luz, international model and ex-boyfriend of popstar Madonnathey have been using their social networks to promote the token and lead the Brazilian community that supports the project. The growing interest in the token strengthens its adoption, encouraging an increasing number of people to explore this new form of investment with social impact.
Human service is optimized with AI
The integration between customer service solutions and Artificial Intelligence (AI) is a constantly advancing trend. However, this does not mean the disappearance of human presence in thecall centers. As AI develops, the essential role of people as pillars of quality in relationships with the public becomes more evident.
The relationship between AI and humans
The Customer Experience sector was one of the first to adopt this technology in daily operations. However, the goal of the implementation was never to replace professionals, but to optimize processes and improve the customer journey. The focus was mainly on repetitive tasks that could be easily automated. "The collection sector, for example, handles huge volumes of interactions, where small efficiency gains generate significant impacts. Simple actions, such as data entry into systems, free up agents to listen to and understand the customer," explains theCEOfrom Total IP, Carlos Henrique Mencaci.
The pandemic accelerated this process. Drastic changes in habits led to a 48% increase in support channel movements, according to a Google survey, covering phone,chat, e-mail, social networks and SMS. To meet this demand, it was necessary to invest in new solutions, also bringing significant financial benefits, such as reducing operational costs by up to 30%.
Today, the value of AI goes beyond customer service. The tool allows for massive data analysis, generatinginsightsvaluable. In addition to contact histories and purchase records, companies can access personal information such as location, age, gender, and even the emotional tone in messages or calls.
Systems capable of capturing feelings and behavioral patterns, such asSpeech Analyticsare indispensable. The challenge has always been to cross these pieces of information effectively to develop strategies. Now, it is possible to anticipate needs and offer solutions. "This ability to predict behaviors transforms the individual's journey, making it more fluid and personalized," complements Mencaci.
Humans and AI: An Essential Partnership
According to a Gartner survey, 64% of consumers preferred to talk to an operator and 53% would consider switching providers if this was not available. Skills such as empathy and communication are still irreplaceable. "Balancing both worlds enhances audience satisfaction. This is the great diferencial," highlights the specialist.
Automation for WhatsApp Revolutionizes Customer Communication: Meet Smart Notifications
In the dynamic world of digital business, WhatsApp automation is emerging as an essential tool for companies looking to enhance customer relationships and boost their sales. The Intelligent Notifications platform promises to stand out as the ideal choice for companies seeking to automate their communication, providing agility, efficiency, and personalized service on a large scale.
The Power of Automation for WhatsApp
WhatsApp automation involves the use of systems to send automatic messages, respond instantly to customers, and manage interactions in a programmed way. This technology allows companies to optimize processes, eliminate repetitive tasks, and ensure that no sales opportunity is missed.
If your company still manages customer service manually, you may be wasting time and money. With automation, your team can focus on strategies and relationships, while Smart Notifications take care of the rest.
Benefits of Automation
Among the main benefits of WhatsApp automation, the following stand out:
- Agility in Service: Instant automatic responses improve the user experience by avoiding wait lines.
- Reduction of Operating Costs: Automating communication reduces the need for large support teams, making the operation leaner and more profitable.
- Highest Conversion Rate: Strategically programmed automatic messages increase the chances of closing sales and retaining customers.
- Intelligent Lead Management: The system segments contacts, organizes lists, and tracks each stage of the sales funnel, enabling more effective approaches.
- Mass Customization: Even with automation, messages are personalized according to each client, ensuring a humanized service.
How Smart Notifications Transform Automation for WhatsApp
Smart Notifications offers a comprehensive set of tools that facilitate communication via WhatsApp and optimize the customer's purchase journey. Check out the main features
- Automated Workflows: Create message flows that guide the customer from the first contact to conversion. The platform allows configuring responses based on triggers, ensuring that each customer receives the right message at the right time.
- Custom Sales Funnels: WhatsApp automation allows creating customized sales funnels for each type of business. It is possible to program automatic messages for recovering abandoned carts, payment reminders for invoices, and targeted campaigns for specific audiences.
- Smart Service and Automatic Responses: Chatbots serve customers 24/7, answering frequently asked questions, providing information about products, and even completing sales automatically. The platform also allows the use of quick and customized responses.
- Sending Messages in Different Formats: Smart Notifications enable the sending of text, audio, videos, and documents, allowing for more interactive and engaging communication.
- Lead Management and Advanced Segmentation: Categorize leads based on behavior and interactions, define triggers for different types of clients, and send targeted campaigns to increase conversion chances.
- Integration with Various Platforms: Smart Notifications connect to over 100 platforms, including e-commerce, CRMs, payment systems, and marketing tools, ensuring that your messages are sent automatically whenever necessary.
The Smart Notifications Difference
Smart Notifications have already gained the trust of over 55,000 companies, helping to transform the way businesses communicate and sell via WhatsApp. With a rating of 4.97/5 stars and over 6,957 positive reviews, the platform stands out as the ultimate solution for WhatsApp automation.
Platform differentiators include:
- 99.9% uptime, ensuring your messages are sent without fail.
- Personal account manager, helping you create strategies to maximize your sales.
- Easy to use, with complete tutorials to make the most of each feature.
How to Get Started
To start using Smart Notifications and transform your communication via WhatsApp, follow these simple steps:
- Create a free account on the platform by visiting the website. www.notificacoesinteligentes.com.
- Integrate your sales channels into the system.
- Set up your automated message flows.
- Track results and continuously optimize your communication.
Airship Releases Push Notification Benchmarks Report for 2025
In an increasingly competitive digital market, Airship has just released its highly anticipated "Mobile App Push Notification Benchmarks for 2025" report, providing detailed and up-to-date insights on the performance of push notifications across 13 key sectors. This report is an essential tool for marketing professionals seeking to optimize their customer engagement strategies through mobile devices.
Push notifications are an essential component of the customer experience in mobile apps. However, with modern consumers increasingly rejecting direct and impersonal promotions, marketers face the challenge of continuously innovating their approaches to stand out among the numerous brands competing for consumers' attention and money.
The Airship report provides a comprehensive view of push notification performance, allowing companies to compare their campaigns with industry averages and their direct competitors. Among the main points of the report are
- Performance by Sector: Detailed analysis of 13 verticals, providing specific benchmarks for each sector.
- Best Practices: Examples of how leading brands are effectively using push notifications to ensure each message achieves its goal.
- Success Strategies: Tips on personalization, timing, and sending frequency that can significantly increase user engagement.
The report "Mobile App Push Notification Benchmarks for 2025" is now available for download no site da Airship. Marketers, app developers and product managers can access the full document for free upon registration.
Historic Decision: Court Orders Online Stores and Card Operators to Share Chargeback Costs
The recent judicial decision on chargeback liability in e-commerce sets a significant precedent for the sector. The São Paulo Court of Justice (TJSP) ruled that the responsibility for chargebacks should be shared between the seller and the credit card issuer, a decision that could have broad implications for e-commerce in Brazil. The information is from the website Strategy.
The Case
The case involved a dispute between an online seller and a credit card administrator. The seller claimed exclusive responsibility for the chargeback, arguing that the administrator should share the risks and costs associated with fraudulent transactions. A chargeback occurs when a purchase is disputed by the cardholder, resulting in the reversal of the transaction and the refund of the amount to the consumer.
The Decision
The TJSP decided that responsibility for chargebacks should be shared, based on the principle of good faith and the need for balance in commercial relations. The decision highlighted that both the seller and the card administrator play key roles in fraud prevention and, therefore, should share the risks and costs resulting from fraudulent transactions.
Implications for E-commerce
The TJSP decision establishes an important precedent that could influence future disputes over chargebacks in e-commerce. For online sellers, the decision could mean a reduction in the financial charges associated with fraudulent transactions. On the other hand, credit card issuers may need to review their security and fraud prevention policies to mitigate risks.
Industry Reactions
The decision was met with mixed reactions in the e-commerce sector. Some online sellers celebrated the decision, seeing it as a fair measure that recognizes the challenges faced by companies in combating fraud. On the other hand, representatives of credit card administrators expressed concerns about the impact of the decision on their operations.
Challenges and Opportunities
The decision of the TJSP also raises questions about the need for improvements in security practices in e-commerce. The collaboration between vendors and card administrators can be crucial in developing more effective fraud solutions. Furthermore, the decision may encourage the development of new security technologies and the adoption of best practices in the sector.
Ways to escape the traps that imprison digital entrepreneurs
Digital entrepreneurship is constantly growing in the country, with 54% of Brazilians consuming some type of infoproduct, according to a survey by the National Confederation of Shop Managers (CNDL). This market, however, is also full of traps for entrepreneurs. It is to alert about these dangers and show how to face them that the CEO of Digital Manager GuruAndre Cruz,publish the bookPolitically Incorrect Guide for Digital Entrepreneursfor theDVS Publisher.
Throughout the work, he presents practical ways to venture freely in the virtual world, but distancing himself from platforms that exploit businesses and do not generate rewards. With a direct and unfiltered approach, Cruz denounces how "pay-to-sell" sales systems make their users hostages to abusive fees and lack of autonomy. According to the CEO, with the advancement of the digital market, many intermediaries have started to position themselves as owners of other people's businesses, restricting control over sales, data, and customers.
"This dependence on platforms needs to be broken, as it is a dynamic that favors digital scams, especially with the proliferation of 'course-selling courses.' A market has been created that profits by selling dreams and false promises to those seeking shortcuts and being led astray by illusions. Without autonomy, many professionals end up working for the interests of others, while their own earnings are compromised," shares the author.
The work is structured into four parts. In the first, the author proposes a critical perspective on the business model of traditional platforms. Next, share your success story as the founder of Digital Manager Guru, a fairer and more transparent alternative for those seeking independence. Next, it reveals the values, principles, and strategies that have always guided your ventures, and concludes with practical advice for those who wish to grow without relying on intermediaries.
With over 20 years of experience in the digital market, André Cruz not only points out the system's problems but also presents solutions and alternative paths for those seeking autonomy and real growth. Designed for digital entrepreneurs, small business owners, info product creators, marketing professionals, and anyone interested in provocative analyses, this guide is essential reading for those who value straightforward content without "pretty packaging" for uncomfortable truths.
Politically Incorrect Guide for Digital EntrepreneursIt is an invitation to reflection and transformation. A call to action for those who want to escape the digital world's trap and build a profitable business without relying on third parties. With accessible language and content full of real experiences, the book stands out as an indispensable manual for those who want to break free from the constraints of the traditional market and take control of their own destiny in the digital universe.
Technical sheet
Title:The Politically Incorrect Guide for Digital Entrepreneurs – A manifesto to challenge the system, change the game and take online business to the next level
Publisher:DVS Publisher
Author:Andre Cruz
ISBN: 978-6556951423
Pages: 167
Price: R$ 74,00
Where to find: Amazonand the country's main bookstores
Shopee Owner Turns Profit in Q4, Sees Revenue Rise 36.9% Year-to-date
Sea Limited, the parent company of Shopee, announced impressive financial results for the fourth quarter of 2024 and the full year, highlighting robust revenue growth and achieving profit in a challenging period for the technology and e-commerce sector. It was reported by the Época Negócios website.
In the fourth quarter of 2024, Sea Limited reported a net profit of US$ 422.8 million, reversing a loss of US$ 616.3 million in the same period of the previous year. This result marks a significant turning point for the company, which had been facing financial challenges amid aggressive expansion and rising operational costs.
For the year 2024, Sea Limited saw its revenues increase by 36.9%, totaling $13.6 billion. This growth was primarily driven by the strong performance of its key business units, including Shopee, which continues to expand its presence in emerging markets and strengthen its position in more mature markets.
Shopee Performance
Shopee, Sea Limited's e-commerce platform, played a crucial role in the company's positive results. The platform recorded a significant increase in gross merchandise volume (GMV), reaching $62.5 billion, a 32.5% growth compared to the previous year. This strong performance reflects Shopee's successful strategy of focusing on high-growth markets and expanding its user base.
Sea Limited attributes its success to various growth strategies, including diversifying its revenue sources and expanding into new markets. The company also invested in technology and innovation to improve the user experience and increase operational efficiency. Furthermore, Sea Limited continued to strengthen its partnerships with vendors and brands, offering a wider range of products and services to consumers.
Sea Limited CEO Forrest Li expressed optimism about the company's prospects for 2025. He emphasized that Sea Limited will continue to invest in strategic areas to sustain its growth and improve its profitability. "We are confident that our ongoing initiatives of innovation and expansion will enable us to capture more market opportunities and deliver sustainable value to our shareholders," Li stated.
Despite the positive results, Sea Limited faces significant challenges, including intensified competition in the e-commerce sector and global economic uncertainties. However, the company is well positioned to capitalize on growth opportunities, especially in emerging markets where e-commerce penetration is still relatively low.
The Main Commemorative Dates for E-commerce Retailers from March onwards
With the exponential growth of e-commerce, digital retailers should pay attention to major holidays to maximize their sales and engage their customers. Starting in March, a series of important events can be leveraged to boost revenue. Check the main dates and tips for each of them
March
08/03 – International Women’s Day
International Women's Day is an excellent opportunity for campaigns focused on the female audience. Retailers can offer promotions on beauty, fashion, books, and experiences. Furthermore, it is an opportune date for marketing actions that celebrate gender equality and female empowerment.
April
Easter
Easter drives the market for chocolates, baskets, and themed products. It's a good time for food and gift e-commerce businesses to invest in special kits and promotions. Product customization can be a competitive advantage.
May
Second Sunday in May – Mother’s Day
One of the most important dates for retail, Mother's Day is synonymous with high demand for gifts. Products such as jewelry, perfumes, electronics, and fashion items are highly sought after. Emotional campaigns and special promotions can make a difference.
June
12/06 – Valentine’s Day (Brazil)
Valentine's Day is ideal for selling romantic gifts such as jewelry, perfumes, clothing, and experiences for couples, like dinners and trips. Partnerships with other services, such as restaurants and hotels, can create attractive packages.
June Festivals
Although it is not a gift-giving occasion, the June Festivals boost the market for traditional clothing, food, and decorations. E-commerce can take advantage of selling themed items and promoting recipes and decorating tips on their blogs and social media.
July
Winter Black Friday
Winter Black Friday is a good opportunity to clear out seasonal stock. Aggressive discounts can attract consumers looking for good deals, especially on clothing, footwear, and electronics.
August
Second Sunday of August – Father's Day
Just like Mother's Day, Father's Day is a crucial date for retail. Items such as electronics, tools, clothing, and accessories are in high demand. Campaigns that highlight the love and importance of parents can increase engagement.
September
07/09 – Independence Day
Although it is not a traditional gift-giving occasion, Independence Day can be an opportunity for themed promotions and special discounts, especially on national products. Campaigns that celebrate pride in being Brazilian can resonate well with consumers.
October
12/10 – Children’s Day
Children's Day is one of the busiest dates for the toy and children's products sector. Promotions, new product launches, and playful campaigns can attract the attention of children and their parents.
31/10 – Halloween
Halloween has been gaining popularity in Brazil and drives the market for costumes, decorations, and candies. E-commerce sites can take advantage to sell themed items and promote contests and interactive activities.
November
Black Friday (last Friday in November)
Black Friday is the most anticipated date of the year for promotions and big discounts. It is crucial for retailers to prepare in advance, ensuring stock and logistics to meet the high demand. Digital marketing strategies, such as paid advertising and email marketing, are essential.
Cyber Monday (first Monday after Black Friday)
Focused on discounts for electronics and technology products, Cyber Monday is an extension of Black Friday. Exclusive offers and flash promotions can attract consumers looking for good deals.
December
Natal (25/12)
Christmas is the period with the highest sales volume of the year. Gift campaigns, decorations, and seasonal products dominate the market. Special promotions, free shipping, and gift packaging can be important differentiators.
Tips for Enjoying Celebratory Dates:
- Advance Planning: Prepare your campaigns in advance to guarantee stock and logistics.
- Attractive Promotions: Create irresistible offers and exclusive discounts.
- Marketing Digital: Use social media, email marketing and paid ads to promote your promotions.
- Customer Experience: Ensure quality service and a satisfactory shopping experience.
With these dates on the radar and efficient planning, e-commerce retailers can make the most of the opportunities and boost their sales throughout the year.
RCS: O desafio e a oportunidade para as operadoras móveis na nova era das mensagens
The messaging ecosystem is changing rapidly. Companies and consumers are seeking safer, more interactive, and efficient communication experiences, which has driven the adoption of RCS (Rich Communication Services). However, for many mobile phone operators, managing this evolution presents a significant challenge.
From implementation to monetization, operators face technical, regulatory, and operational barriers that can hinder the deployment of RCS for Business. The lack of tools to manage real-time data, ensure security, or simplify billing can turn a great opportunity into uncontrollable complexity.
To address these challenges, Sinch has developed RCS Business Enablement, a service designed to help operators launch and manage RCS efficiently, ensuring they can capitalize on its full potential without adding operational burden, optimizing their operational and financial processes while strengthening security and regulatory compliance.
How RCS Business Enablement Helps Mobile Operators
RCS Business Enablement allows telecom companies to launch and manage RCS for Business efficiently, ensuring more engaging and secure communication for their customers. Addressing the main challenges of monetization, security, regulation, and operational management, this service facilitates end-to-end RCS management without overburdening internal teams.
François Boshoff, Vice President and Head of Product Management at Sinch, highlights the importance of this solution: “Today’s customers expect business communications to be as instantaneous and seamless as their personal interactions. With RCS Business Enablement, operators can deliver this experience without taking on excessive operational burden, accelerating time to deployment, optimizing costs and maximizing monetization potential.”
Main components of the service
- Real-time visibility with Sinch Operator Insights
Making decisions based on real data is essential. This analysis system allows monitoring of agent status, traffic trends, message types, and conversation duration, ensuring regulatory compliance and privacy in a secure and user-friendly interface.
- Financial Automation with Sinch Rating and Billing
Managing financial transactions can be complex, but with this tool, operators can collect and score messaging events directly from Google RCS, applying telco-specific pricing models and generating detailed invoices that simplify revenue management.
- Compliance management and content approval
Sinch handles the approval process and the management of the RCS for Business agents' lifecycle, working directly with the admin console and the Google RCS for Business operations API. This ensures that only approved agents operate on the network, reducing the administrative burden on operators.
- Security and fraud prevention
Fraud detection is a priority. With an automated message testing platform, Sinch analyzes traffic to identify and prevent fraud, spam, and malicious content, generating actionable recommendations to protect operators and their customers.
- Comprehensive support for the messaging ecosystem
In addition to RCS Business Enablement, Sinch supports telecommunications companies in the complete management of their messaging ecosystem, from content generation to API provisioning. Additionally, it allows outsourcing wholesale services, providing access to a global sales team at no extra cost.
Benefits for telecommunications operators:
- Rapid RCS launch with minimal operational effort
- Automated financial management with accurate monetization and billing processes
- Real-time analytics for decision making
- Global sales support to increase revenue at no additional cost
- Regulatory compliance made simple
Boshoff concludes: “Telecom operators are looking for ways to simplify their operations while delivering the personalized, conversational experiences that customers demand. By combining operational efficiency, robust analytics and financial transparency, the RCS Business Enablement service provides a complete solution – helping operators not only launch RCS, but also monetize and scale it for long-term success.”
