THE boomArtificial Intelligence around the world continues to generate controversy wherever it goes, impacting different areas and sectors. The most recent one is related to Chinese-origin AI – theDeepSeek-, which has been causing a stir, as it is presented as an advanced model, with the capacity to perform more complex tasks and with reduced operating costs.
The launch of theDeepSeek-R1One of the versions of the AI caused the market—especially the financial sector—to become shaken, and shares of companies like Microsoft and NVIDIA experienced significant declines in a short period. After all, no one expected the emergence of a competitor that positions itself at such a high level, offering approaches that are seemingly more accessible and efficient than the classic Chat GPT, for example.
However, I always tend to question the efficiency of artificial intelligences. It is undeniable that they work and can indeed be useful in various tasks and activities in our daily lives, facilitating some aspects of the routine and making the completion of certain activities faster and more practical. However, do people know the true impact of AI on the Brazilian market?
The truth is that most of the issues involving AI in Brazil are still in a stage of development, and we can see this in the authorities' lack of ability to handle the matters, including the regulation, which has not yet been defined. I see many curious companies interested in technologies such as theDeepSeek, given its apparent benefits, but without knowing exactly how to use it.
In this sense, I believe that for Artificial Intelligence to truly impact the Brazilian market positively, it is necessary to move away from the frenzy and think about investments in resources and professionalization in a rational manner. Because once we have resources, it is feasible to establish a better structure, which enables the training of talents who will be qualified to handle different types of AI and the possibilities it offers.
According to recently released financial statements, investments in artificial intelligence by major companies such as Amazon, Microsoft, Google, and Meta are expected to reach $320 billion by 2025. This only shows that despite the "scare" with theDeepSeek, the American big tech companies intend to continue investing in technology. This reinforces the importance of Brazil also getting involved in this race, so it doesn't fall too far behind.
In my industry, since the explosion of ChatGPT when it was launched, I have seen professionals testing and 'teaching' AI to build OKRs, including posting their results on social media proudly. I have seen executives openly say that their OKRs will now be built with the help of AI-powered software. However, the result I saw, both on social media and in the software, remains the same.
In other words, if you don't know how to use the tool, we won't achieve the benefit proposed by its use. Once again, we rely primarily on the free initiative of citizens; after all, we have several capable of riding this wave and generating value for individuals and society. From the public authorities, we expect regulation and adjustments to the legislation so that benefits can be reaped without harming individual rights.
How does the Brazilian market deal with Artificial Intelligence?
