THE boomArtificial Intelligence around the world continues to generate controversies wherever it goes, by impacting different areas and segments. The most recent one is related to Chinese-origin AI – a DeepSeek -, that has been causing a stir, since it presents itself as an advanced model, having the ability to perform more complex tasks and with reduced operational costs
The launch of theDeepSeek-R1, one of the versions of AI, made the market – especially the financial – was shaken, and company stocks, like Microsoft and NVIDIA, registered significant drops in a short period. After all, no one expected the emergence of a competitor that places itself at such a high level, bringing seemingly more accessible and efficient approaches than the classic Chat GPT, for example
However, I always tend to question the efficiency of artificial intelligences. It is undeniable that they work and can indeed be useful in various tasks and activities of our daily lives, facilitating some aspects of the routine and making the delivery of certain activities faster and more practical. However, do people really know the real impact of AI on the Brazilian market
The truth is that most of the points involving AI in Brazil are still in a maturation phase, and we can see this in the lack of skill of the authorities to deal with the issues, including its regulation, that has not yet been defined. I see many curious companies interested in technologies such as theDeepSeek, in light of its apparent benefits, but without knowing exactly how to use it
In this sense, I believe that for Artificial Intelligence to truly impact the Brazilian market positively, it is necessary to move away from the frenzy and think about investments in resources and professionalization in a rational way. Because from the moment we have resources, it is feasible to have a better structure, what enables talent development, that will be qualified to deal with the different types of AI and the possibilities it offers
According to the recently released financial statements, investments in artificial intelligence by large companies like Amazon, Microsoft, Google and Meta are expected to reach $320 billion by 2025. This only shows that despite the "scare" with theDeepSeek, American big techs intend to continue investing in technology. This reinforces the importance of Brazil also positioning itself in this race, so it doesn't fall too far behind
In my segment, since the explosion of ChatGPT when it was launched, six professionals testing and 'teaching' the AI to build OKRs, inclusive, posting your results on social media proudly. I have seen executives talking with their mouths full that now their OKRs would be built with the help of AI software. However, the result I saw, both on social media, like in the software, remains the same
That is to say, if you don't know how to use the tool, we will not achieve the benefit proposed by its use. Once again, we depend first on the free initiative of citizens, after all, we have several qualified people to ride this wave and generate value for individuals and for society. From the public power, we expect regulation and adjustments in legislation so that the benefits can be reaped without harming individual rights
How the Brazilian market deals with Artificial Intelligence
