The messaging ecosystem is changing rapidly. Companies and consumers are seeking safer, more interactive, and efficient communication experiences, which has driven the adoption of RCS (Rich Communication Services). However, for many mobile phone operators, managing this evolution presents a significant challenge.
From implementation to monetization, operators face technical, regulatory, and operational barriers that can hinder the deployment of RCS for Business. The lack of tools to manage real-time data, ensure security, or simplify billing can turn a great opportunity into uncontrollable complexity.
To address these challenges, Sinch has developed RCS Business Enablement, a service designed to help operators launch and manage RCS efficiently, ensuring they can capitalize on its full potential without adding operational burden, optimizing their operational and financial processes while strengthening security and regulatory compliance.
How RCS Business Enablement Helps Mobile Operators
RCS Business Enablement allows telecom companies to launch and manage RCS for Business efficiently, ensuring more engaging and secure communication for their customers. Addressing the main challenges of monetization, security, regulation, and operational management, this service facilitates end-to-end RCS management without overburdening internal teams.
François Boshoff, Vice President and Head of Product Management at Sinch, highlights the importance of this solution: “Today’s customers expect business communications to be as instantaneous and seamless as their personal interactions. With RCS Business Enablement, operators can deliver this experience without taking on excessive operational burden, accelerating time to deployment, optimizing costs and maximizing monetization potential.”
Main components of the service
- Real-time visibility with Sinch Operator Insights
Making decisions based on real data is essential. This analysis system allows monitoring of agent status, traffic trends, message types, and conversation duration, ensuring regulatory compliance and privacy in a secure and user-friendly interface.
- Financial Automation with Sinch Rating and Billing
Managing financial transactions can be complex, but with this tool, operators can collect and score messaging events directly from Google RCS, applying telco-specific pricing models and generating detailed invoices that simplify revenue management.
- Compliance management and content approval
Sinch handles the approval process and the management of the RCS for Business agents' lifecycle, working directly with the admin console and the Google RCS for Business operations API. This ensures that only approved agents operate on the network, reducing the administrative burden on operators.
- Security and fraud prevention
Fraud detection is a priority. With an automated message testing platform, Sinch analyzes traffic to identify and prevent fraud, spam, and malicious content, generating actionable recommendations to protect operators and their customers.
- Comprehensive support for the messaging ecosystem
In addition to RCS Business Enablement, Sinch supports telecommunications companies in the complete management of their messaging ecosystem, from content generation to API provisioning. Additionally, it allows outsourcing wholesale services, providing access to a global sales team at no extra cost.
Benefits for telecommunications operators:
- Rapid RCS launch with minimal operational effort
- Automated financial management with accurate monetization and billing processes
- Real-time analytics for decision making
- Global sales support to increase revenue at no additional cost
- Regulatory compliance made simple
Boshoff concludes: “Telecom operators are looking for ways to simplify their operations while delivering the personalized, conversational experiences that customers demand. By combining operational efficiency, robust analytics and financial transparency, the RCS Business Enablement service provides a complete solution – helping operators not only launch RCS, but also monetize and scale it for long-term success.”
