The messaging ecosystem is changing rapidly. Companies and consumers are seeking safer communication experiences, interactive and efficient, what drove the adoption of RCS (Rich Communication Services). However, for many mobile phone operators, managing this evolution represents a significant challenge
From implementation to monetization, the operators face technical barriers, regulatory and operational issues that may hinder the implementation of RCS for Business. The lack of tools to manage real-time data, ensuring security or simplifying billing can turn a great opportunity into an uncontrollable complexity
To face these challenges, Sinch developed RCS Business Enablement, a service designed to help operators launch and manage RCS efficiently, ensuring that they can capitalize on their full potential without adding operational burden, optimizing your operational and financial processes and, at the same time, strengthening security and regulatory compliance
How RCS Business Enablement Helps Mobile Operators
RCS Business Enablement allows telecommunications companies to launch and manage RCS for Business efficiently, ensuring a more engaging and secure communication for your clients. Addressing the main monetization challenges, security, regulation and operational management, this service facilitates end-to-end RCS management without overloading internal teams
François Boshoff, vice president and head of product management at Sinch, highlights the importance of this solution: "Today's customers expect business communication to be as instant and seamless as their personal interactions. With RCS Business Enablement, operators can provide this experience without taking on an excessive operational burden, accelerating the deployment time, optimizing costs and maximizing monetization potential.”
Main components of the service
- Real-time visibility with Sinch Operator Insights
Making decisions based on real data is essential. This analysis system allows for monitoring the agent's status, traffic trends, types of messages and conversation duration, ensuring regulatory compliance and privacy in a secure and user-friendly interface
- Financial Automation with Sinch Rating and Billing
Managing financial transactions can be complex, but with this tool, operators can collect and score message events directly from Google RCS, applying specific telecommunications pricing models and generating detailed invoices that simplify revenue management
- Compliance management and content approval
Sinch handles the approval process and the lifecycle management of RCS for Business agents, working directly with the administration console and the operations API of Google RCS for Business. This ensures that only approved agents operate on the network, reducing the administrative burden on operators
- Security and fraud prevention
Fraud detection is a priority. With an automated messaging test platform, Sinch analyzes traffic to identify and prevent fraud, spam and malicious content, generating actionable recommendations to protect operators and their customers
- Comprehensive support for the messaging ecosystem
In addition to RCS Business Enablement, Sinch provides support to telecommunications companies in the complete management of their messaging ecosystem, from content generation to API provisioning. Furthermore, allows outsourcing wholesale services, offering access to a global sales team at no additional cost
Benefits for telecommunications operators:
- Rapid RCS launch with minimal operational effort
- Automated financial management with accurate monetization and billing processes
- Real-time analytics for decision making
- Global sales support for revenue growth, at no additional cost
- Regulatory compliance made simple
Boshoff concludes: "Telecommunications operators are looking for ways to simplify their operations while providing the personalized and conversational experiences that customers demand. By combining operational efficiency, robust analyses and financial transparency, the RCS Business Enablement service provides a complete solution – helping operators not only to launch RCS, but also to monetize it and scale it for long-term success.”
