In an increasingly competitive digital market, Airship has just released its highly anticipated "Mobile App Push Notification Benchmarks for 2025" report, providing detailed and up-to-date insights on the performance of push notifications across 13 key sectors. This report is an essential tool for marketing professionals seeking to optimize their customer engagement strategies through mobile devices.
Push notifications are an essential component of the customer experience in mobile apps. However, with modern consumers increasingly rejecting direct and impersonal promotions, marketers face the challenge of continuously innovating their approaches to stand out among the numerous brands competing for consumers' attention and money.
The Airship report provides a comprehensive view of push notification performance, allowing companies to compare their campaigns with industry averages and their direct competitors. Among the main points of the report are
- Performance by Sector: Detailed analysis of 13 verticals, providing specific benchmarks for each sector.
- Best Practices: Examples of how leading brands are effectively using push notifications to ensure each message achieves its goal.
- Success Strategies: Tips on personalization, timing, and sending frequency that can significantly increase user engagement.
The report "Mobile App Push Notification Benchmarks for 2025" is now available for download no site da Airship. Marketers, app developers and product managers can access the full document for free upon registration.
Este relatório de referência da Airship é um recurso oportuno e valioso para os profissionais de marketing que navegam pelas complexidades do engajamento móvel em 2025. Com a atenção do consumidor se tornando mais difícil de conquistar — e ainda mais difícil de manter — a análise detalhada por setor oferece uma visão prática de como as notificações push estão se saindo em diferentes setores. What stands out most is the focus on personalization and timing, both of which are often underestimated yet clearly impactful according to the report.
For organizations looking to go beyond the surface and understand where Airship is headed in the competitive landscape of mobile engagement platforms, I recommend exploring our in-depth analysis at Align Strategic Imperative. We unpack Airship’s positioning, strategic growth factors, and how it compares to other players in the market. É essencial combinar benchmarks de desempenho com visão estratégica para aproveitar ao máximo ferramentas como Airship em um ecossistema digital de rápida evolução.