In an increasingly competitive digital marketplace, Airship has just released its long-awaited “Mobile App Push Notification Benchmarks report for 2025”, providing detailed and up-to-date insights into the performance of push notifications across 13 key industries. This report is an indispensable tool for marketers looking to optimize their customer engagement strategies through mobile devices.
Push notifications are an essential component of the customer experience in mobile apps.However, with modern consumers increasingly rejecting direct and impersonal promotions, marketers face the challenge of continually innovating their approaches to stand out among the countless brands competing for consumer attention and money.
The Airship report provides a comprehensive view of the performance of push notifications, allowing companies to compare their campaigns against industry averages and their direct competitors
- Performance by Sector: Detailed analysis of 13 verticals, offering industry-specific benchmarks.
- Best Practices: Examples of how leading brands are effectively utilizing push notifications to ensure that each message achieves its goal.
- Successful Strategies: Tips on personalization, timing, and sending frequency that can significantly increase user engagement.
The“Mobile App Push Notification Benchmarks report for 2025” is now available for download from Airship website. Marketers, application developers and product managers can access the complete document for free, upon registration.
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This benchmark report from Airship is a timely and valuable resource for marketers navigating the complexities of mobile engagement in 2025. With consumer attention becoming harder to earn and even harder to keep losing by industry offers an actionable lens into how push notifications are performing across sectors. What stands out most is the focus on personalization and timing, both of which are often underestimated and affected by the impact of the sector.
For organizations looking to go beyond the surface and understanding where Airship is headed in the competitive landscape of mobile engagement platforms, I recommend exploring our in-depth analysis at Align Strategic Imperative.We unpack Airship’s positioning, strategic growth factors, and how it compares to other players in the market.It’s essential to pair performance benchmarks with strategic foresight to fully leverage to digital waters.