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How to balance technology and innovation to sell more?

Adilson Batista
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How to balance technology and innovation to sell more?

The growing integration of technology and innovation in the business world has rapidly changed the way companies connect with customers and increase sales. In a scenario where options are vast and competition is fierce, technology becomes an essential ally in the search for efficient solutions. However, the biggest challenge for companies is balancing innovation with a focus on the customer's real needs, using the right tools to enhance the sales process without losing human and personalized contact. The use of technology should not be innovation for innovation's sake; it should serve a clear purpose: to generate more value for the customer and, consequently, for the company.

One of the most effective ways to integrate innovation into this process is the use of CRM (Customer Relationship Management) systems, which are essential for organizing and optimizing customer relationships. With a CRM, it is possible to customize communication, track purchase history, and understand consumer preferences, enabling more targeted sales actions. This directly translates into an increase in conversion rates, as the company is offering exactly what the customer wants, at the right time. However, it is necessary to use the CRM strategically. It is not enough to just collect data. The key lies in how the information is analyzed and applied to create richer and more engaging experiences for the consumer.

Furthermore, technology is not limited to data collection but also includes process automation. Marketing automation, for example, can be an excellent way to nurture the customer more efficiently, making them feel supported throughout their purchasing journey without the need for constant intervention. This reduces acquisition costs, improves the customer experience, and still delivers faster results. For a constantly evolving market, it is essential to adopt these innovations in a way that makes sense for the company's operations, without compromising the quality of service and product or service delivery.

However, one point that is often overlooked is that technology should not be seen as a substitute for human interaction, but as an extension of the relationship between the company and the consumer. Although automation can help save time and optimize processes, the human factor remains crucial for creating unique and memorable experiences. Technology should be used to make service faster and more personalized, allowing salespeople to have more time to focus on their clients' real needs. The combination of technological innovation with empathy and human attention can be the secret to a significant increase in sales.

Innovation and technology are therefore not just a way to modernize the company, but a true opportunity to transform it into a more agile, connected, and customer-centric organization. By strategically and balanced integrating the right digital tools, the company can improve processes, increase efficiency, and most importantly, build a loyal and satisfied customer base. In the end, the secret to selling more is not just adopting new technologies, but knowing how to use them to create amazing experiences that meet consumers' needs, creating a continuous cycle of innovation and satisfaction.

Flowering Easter: Giuliana Flores expects a 20% increase in sales

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Flowering Easter: Giuliana Flores expects a 20% increase in sales

Giuliana Flores, the largest flower and gift e-commerce in Latin America, projects a 20% growth in sales during the Easter period – one of the most heartfelt dates on the calendar. For those who still think flowers don't suit the occasion, it's worth remembering: Easter symbolizes rebirth, and few things represent that as well as flowers. The brand has prepared a special selection of products with options starting at R$49.90 on its website. It is worth noting that the expected average ticket is R$ 215, which reinforces the trend of gifting with affection and meaning.

The sales expectation data show a clear preference for the classics: flowers should account for 70% of sales during the period, reinforcing their symbolic and emotional significance on the date. The combinations of flowers with gifts account for 20%, highlighting a movement of consumers seeking more complete and emotional experiences. Breakfast baskets appear with 10%, establishing themselves as a practical and cozy option to gift with affection right in the early hours of the day. The scenario indicates that, this Easter, affection and meaning will continue to guide gift choices.

Why does Easter boost the flower and gift industry?

Easter is a special date for the flower and gift trade because it carries symbolic values such as renewal, rebirth, and affection – elements that perfectly connect to the act of giving gifts. Unlike other more traditional celebrations in the sector, such as Mother's Day or Valentine's Day, Easter offers an opportunity to surprise with delicacy, combining flowers with chocolates, baskets, and personalized items. It is an occasion that invites closeness, caring for loved ones, and creating meaningful moments, which drives the consumption of products that express these feelings, such as Giuliana Flores' items.

 Significant growth on special dates

By 2025, the company has set a goal of making 800,000 deliveries, betting on holidays to boost its results. Success is evidenced not only by the numbers but also by the commitment to a diversified portfolio of 10,000 items on the website, excellent service, and fast deliveries. The e-commerce serves all of Brazil, with deliveries that in some regions can be made within 3 hours.

Easter is one of the most symbolic dates on our calendar. We understand the power that affection has during this time, so we combine tradition and innovation to offer options beyond chocolate, reinforcing the meaning of renewal that the date carries. Our commitment is to make each delivery a gesture of care and love, shares Clóvis Souza, founder and CEO of Giuliana Flores.

Tool indicates that 85% of companies are not ready for tax reform

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Tool indicates that 85% of companies are not ready for tax reform

The changes brought by the tax reform require Brazilian companies to adapt to a new fiscal scenario. To measure the level of preparedness of the corporate sector, ROIT, a company specialized in technology and artificial intelligence for tax management, has developed and is presenting to the market the Tax Reform Rating. E os primeiros resultados acendem o sinal de alerta: 85% das organizações foram classificadas com grau de risco elevado, indicando estarem despreparadas para as exigências da reforma. A análise envolveu dados e informações de quase 1 mil empresas, de forma anônima.

A reforma tributária foi regulamentada em janeiro último. Começa a vigorar em 2026, de forma gradativa. Até 2033, todas as mudanças deverão estar implementadas. Até lá, as empresas devem estar aptas não apenas a atuar em um cenário de novas regras, como, principalmente, a passar por esse período de transição. Afinal, nos próximos oito anos, o antigo e o novo modelo estarão simultaneamente em vigência.

Assim, diante desse emaranhado de regulações, a tecnologia se torna indispensável para as empresas avaliarem sua adequação. Com a proposta de oferecer um panorama mais claro dos desafios e oportunidades trazidos pela reforma, o índice apurado pelo Rating da Reforma Tributária pode se tornar um indicador estratégico para o planejamento financeiro e a tomada de decisões no setor privado, essencial, portanto, para executivos em cargos de CEO, CFO ou Head de TAX, sublinha o tributarista Lucas Ribeiro, CEO da ROIT.

“O Rating da Reforma Tributária tem potencial para se configurar em um KPI (Key Performance Indicator, ou Indicador Chave de Performance), com relevância similar a outros indicadores como valuation (valor da empresa), NPS (nível de satisfação e fidelidade do cliente) ou EBITDA (resultados da organização). Desse modo, a metodologia se constitui em um benchmark estratégico”, avalia Ribeiro.

O índice é baseado em quatro principais grupos de fatores: Estratégicos, Operacionais, Tecnológicos e Humanos. Utilizando dados do Sistema Público de Escrituração Digital (Sped), documentos fiscais e simulações de cenários tributários, o sistema cruza informações em tempo real e aplica inteligência artificial para identificar gargalos, oportunidades e riscos para cada empresa, acrescido de levantamento minucioso de processos e sistemas.

Ao final, as empresas recebem uma pontuação e uma categorização. De acordo com o CEO da ROIT, são as seguintes:

A++ Totalmente pronta para a reforma, com processos hiperautomatizados, cálculos validados e alinhamento estratégico completo.
A+: Forte adequação aos requisitos da reforma, com ajustes pendentes de processos e tecnologia.
A: Preparação robusta, mas ainda vulnerável a questões pontuais, como falta de sistemas integrados e processos manuais.
B+ Capacidade intermediária, com riscos operacionais moderados e necessidade de ajustes no controle financeiro e fiscal.

Ainda segundo Lucas Ribeiro, em um ambiente de mudanças tão profundas como o trazido pela reforma tributária, a falta de preparo pode ser fatal. Empresas despreparadas correm o risco de sofrer aumento de custos, perda de competitividade e até multas. “O Rating da Reforma Tributária é um guia estratégico. Ele indica onde a empresa está e dá clareza em relação aos passos necessários para alcançar a conformidade e até obter vantagens competitivas”, reafirma.

O especialista conta que, entre as principais vantagens, está o fato de que o rating proporciona previsibilidade, ajudando as empresas a anteciparem os impactos da reforma e evitarem surpresas financeiras; auxilia na tomada de decisão estratégica, oferecendo insights baseados em dados para renegociação de contratos, formação de preços e gestão tributária; e garante uma diferenciação de mercado: empresas com alta pontuação no rating demonstram maturidade e responsabilidade, o que pode ser um diferencial competitivo.

“O que nós estamos entregando com o Rating é a possibilidade de as empresas passarem de espectadoras para protagonistas da Reforma Tributária. Quem domina os dados dita as regras”, frisa Ribeiro.

Como aderir ao Rating da Reforma Tributária?

A metodologia já está disponível em uma versão inicial e gratuita, com uma “Autoavaliação” composta por mais de 35 questões, envolvendo os quatro fatores-chave do Rating.

Nesta fase, já é possível identificar os graus de risco de uma empresa frente às novas regras tributárias. A análise é detalhada, com recomendações práticas e customizadas para melhorar o desempenho no índice.

Após essa etapa, é possível realizar a contratação, e as empresas podem acessar os primeiros relatórios em questão de dias. Para Lucas, “o relógio está correndo, e 2025 será o ano decisivo. Quem começar agora estará à frente das suposições de mercado, ditadas por fornecedores, clientes e, claro, concorrentes.”

Companies will have to report sustainability actions starting in 2026

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Companies will have to report sustainability actions starting in 2026

In preparation for COP30, which will take place in Belém in November, the Regional Accounting Council of the State of Pará (CRC-PA) invited Dr. Luciane Vieira, a specialist in Sustainability and Impact Assessment, to give a lecture on "The Role of Accountants in ESG." The event is part of the Quinta Contábil project and will be broadcast on April 3rd (Thursday) at 5 p.m. byCRC-PA channel on YouTube.

According to Luciane, ESG has ceased to be a differentiator and has become an essential requirement for companies' competitiveness. In her lecture, the specialist will discuss how companies can initiate an ESG strategy to meet market demands.

Another topic to be addressed at the event is CVM Resolution No. 193/2023, which establishes the regulation by the Securities and Exchange Commission that, starting in 2026, publicly traded companies will be required to publish financial reports demonstrating sustainability actions, such as IFRS, S1, and S2.

According to Luciane, ESG is not just an environmental or social issue, as it encompasses various areas of the economy. "The ESG strategy is directly linked to the company's financial health and its attractiveness to investors. In this sense, the accountant plays a fundamental role, as this professional is responsible for analyzing and interpreting financial and non-financial data, as well as communicating the results to stakeholders. They are an important agent in corporate governance, and their work provides transparency, credibility, and regulatory compliance," he concludes.

The webinar will be moderated by the accountant, Master in Accounting, and coordinator of the CRC-PA ESG Committee, Júnior Vaillant. The participation is free and open to the public.

ESG checklist

Aiming to assist small and medium-sized enterprises in implementing ESG, Luciane Vieira created the ESG Checklist, an e-book that provides a step-by-step guide for implementing ESG practices in companies of any sector. "This material was created to provide our students and consultants with a clear and objective methodology of what needs to be done at each stage of the ESG implementation process in companies," he highlights.

Delivery routing software optimizes logistics and boosts efficiency in e-commerce

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Delivery routing software optimizes logistics and boosts efficiency in e-commerce

Brazilian e-commerce is growing at an accelerated pace, imposing increasingly complex logistical challenges for companies of all sizes. With the increase in demand, the pursuit of efficiency in product delivery has become essential to maintain competitiveness. In this scenario, solutions ofdelivery routing systemThey emerge as strategic tools to optimize routes, reduce costs, and ensure customer satisfaction.

Brazil leads the global growth of the sector. In 2024, online sales in the country grew by 16%, according to theDigital Transformation Report of Latin AmericaFor 2025, aBrazilian Electronic Commerce Association (ABComm)projects a revenue of R$ 224.7 billion, a 10% increase compared to the previous year.

However, this growth brings significant challenges. Companies need to deal with increasingly tight deadlines and demanding consumers, making routing a competitive advantage.

"The exponential increase in orders requires companies to take a new look at their logistics operations. Today, it is not enough to just deliver quickly; it is essential to ensure accuracy and efficiency. An efficient routing system allows companies to better organize their routes, reduce delays, and make their deliveries more predictable for the customer," explains Alexandre Trevisan, CEO of uMov.me, a leader in routing solutions for companies.

The adoption of scripting tools has provided direct impacts on productivity and operational cost control.

"By optimizing routes, companies not only save money but also increase customer satisfaction. The end customer wants predictability and security when receiving an order, and technology is one of the main allies to provide this experience," adds Trevisan.

Major players in digital retail, such as Mercado Livre and Amazon, are already using advanced routing systems to handle high demand and reduce delivery failures. Meanwhile, technology is becoming increasingly accessible to smaller companies that need efficient solutions to compete in a highly dynamic market.

Recently, Grupo Panvel, one of the main pharmacy chains in Brazil, faced logistical challenges in the last mile of its deliveries. The need to make the process faster and more efficient led to a partnership between All Trade and uMov.me, resulting in the development of an application that optimizes routing and delivery management. With this technology,the company improved the accuracy of the routes, ensuring faster product distribution and providing a more satisfying experience for the consumer.

LS Translog, specialized in quick deliveries, alsofaced logistical challengesin its national operations. To optimize management and efficiency, they adopted the uMov.me logistics app. In its first year using the tool, the company set records during Black Friday, quadrupling sales volume compared to the previous year. The impact was so positive that, in just one year, it surpassed 9 million deliveries, establishing itself as a reference in the sector.

"The demand from companies of various sizes for faster, more efficient, and safer deliveries is increasing. The adoption of technology in daily logistics is the only way for businesses to become more competitive and relevant in this market," says Trevisan.

In the coming years, the trend is that routing will become even more intelligent with the incorporation of machine learning algorithms and artificial intelligence, enabling demand forecasting and dynamic route adjustments in real time. "The future of logistics depends on digitalization and the use of strategic data. Those who know how to use these tools efficiently will be able to optimize their processes, ensuring greater agility, predictability, and quality in deliveries, without compromising the operational structure," concludes Trevisan.

7 outdated pieces of advice you should no longer follow if you want to succeed in the job market

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7 outdated pieces of advice you should no longer follow if you want to succeed in the job market

"A diploma in hand is what will guarantee you a good job" or "work while they sleep". Surely you have heard some of these or other pieces of advice about the job market and the "formula" for success. Well, be aware that these pieces of advice are outdated and can no longer serve as a guide for your career. With the increasingly rapid advancement of technology, the emphasis on soft skills, and the changing relationship between work and purpose, many of these rules no longer apply. The founder of QUARE and people development specialist, Carolina Valle Schrubbe, points out the advice that no longer makes sense and what should be adopted instead.

  1. Stay at the same company until you retire

For a long time, stability was synonymous with success. Today, changing jobs can mean growth, new challenges, and better financial opportunities. "The market values diversity of experiences and adaptability. Professionals who constantly reinvent themselves tend to have more dynamic and successful careers," explains Carolina.

  1. A diploma guarantees a good job

If an academic background was once a passport to success, today, the weight of practical skills, experience, and soft skills only continues to grow. "Your study remains important; what has changed is that companies are increasingly focused on behavioral skills and problem-solving, not just what is in the curriculum," says the specialist.

  1. You need to have all the answers

The leader of the past was the one who always knew everything. Today, knowing how to ask the right questions and collaborate with diverse teams is much more important. "The current market values those who seek continuous learning and have humility to listen to different perspectives," reinforces Carolina.

  1. Failure is the opposite of success

"This idea has fallen apart. Failure is an essential part of the learning and innovation process. Those who are afraid of making mistakes end up missing out on growth opportunities," emphasizes the founder of Quare. Many of the greatest innovations arose precisely from attempts that failed before succeeding.

  1. Work hard all the time

Effort is important, but productivity doesn't mean being busy all the time. "The ideal is to work strategically, prioritizing tasks that truly have an impact, and not just accumulating overtime," he/she states.

  1. Women need to choose between career or family

This view is outdated. Today, companies that promote flexibility and gender equity attract and retain talent. "Women can and should occupy leadership positions without having to give up their personal lives. Organizations that create inclusive environments are increasingly retaining talent," emphasizes the specialist.

  1. Age is a limiting factor for success

The modern job market values age diversity and the experience that older professionals bring. "There is no right age to reinvent oneself. The key is to stay updated and open to new opportunities," concludes Carolina.

But if these pieces of advice are no longer valid, what should be followed instead?

If some rules no longer make sense in an increasingly technological job market focused on balancing employees' personal and professional lives, other rules have gained strength. The director of Quare, Carolina Valle Schrubbe, highlights some of them:

  • Learn to learnKnowledge renews itself quickly. Be willing to constantly acquire new skills.
  • Invest in self-knowledgeUnderstanding your strengths and values helps in decision-making and building a career aligned with your goals.
  • Be adaptableKnowing how to handle changes and challenges is a competitive advantage.
  • Balance personal and professional lifeBurnout is not a price to pay for success. Managing time and limits is essential for productivity and creativity.
  • Your personal brand mattersThe way you position yourself professionally, whether on social media or in the corporate environment, influences your career. Be consistent and strategic.

She emphasizes that being open to transformations and leaving behind outdated advice is the first step to professional success today. "If I had to highlight a single essential piece of advice for those in the job market seeking professional growth, it would be: embrace uncertainties. The current scenario requires constant adaptation, and those who rigidly cling to what they already know may end up limiting their own growth. Embracing uncertainties is fundamental," concludes the specialist.

Investors prioritize financially more sustainable startups

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Investors prioritize financially more sustainable startups

In recent years, the startup ecosystem has undergone a significant transformation. During the sector's boom, between 2015 and 2021, investors prioritized those that grew rapidly, without concern for long-term financial stability. However, with the global rise in interest rates starting in 2022 and the consequent reduction in risk investments (venture capital), the strategy became unsustainable. Today, the market demands solid financial models, a balance between growth and profitability, and a clear path to profitability.

Growth continues to be a relevant factor, but it must be aligned with a sustainable strategy. Instead of companies that grow 300% annually by burning cash, investors prefer those that grow 100% in a healthy way, without compromising the financial structure.

The end of growth at any cost 

The era of "crescimento a qualquer custo"(growth at any cost) gave way to a new mindset." The market is now seeking businesses with long-term viability. Organizations that generate cash or are close tobreak even(break-even point) are the most attractive because they reduce dependence on constant funding rounds.

The change reflects the sector's maturity. Startups that previously managed to raise millions based solely on ambitious projections now need to demonstrate solid governance, operational efficiency, and concrete metrics that prove their sustainability. Transparency in financial processes and strict cost control have become decisive factors in attracting investments.

Most valued metrics 

Operational efficiencyInvestors seek organizations that can optimize costs and improve margins, with solid financial foundations and well-structured processes.

Recurring revenueSubscription-based or long-term contract business models are more attractive because they ensure predictability and security.

Revenue increaseConsistent growth indicates that the company has found a solid market and has expansion potential without compromising financial health.

Cash burnOrganizations that maintain strict control over expenses are seen as better prepared to face economic challenges and avoid excessive dependence on new funding.

More selective and mature market 

The euphoria phase of startup investments has given way to a more cautious scenario, as a result of a significant change in the mindset of investors, who now seek companies with solid governance, well-structured processes, and financial efficiency. For entrepreneurs, this means that raising funds requires much more than a good story: it is necessary to demonstrate that the business has the structure to sustain itself and grow in a balanced way. The market is more mature, and those who manage to adapt to this new reality will have a better chance of prospering and attracting investments in the long term.

World Autism Awareness Day – The importance of training and inclusion in the labor market

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World Autism Awareness Day – The importance of training and inclusion in the labor market

On April 2nd, World Autism Awareness Day is celebrated., a date dedicated to increasing the population's awareness of Autism Spectrum Disorder (ASD) and thus combating the prejudice and discrimination that still surround people with the disorder.

Despite the advances and the expansion of the debate on ASD in recent years, especially in new spaces within society, it is still necessary to fight for equal opportunities. According to data from IBGE (Brazilian Institute of Geography and Statistics), it is estimated that 85% of people with ASD are unemployed in Brazil — an alarming figure that reveals the lack of inclusion and unpreparedness of the labor market.

With the purpose of transforming this reality, theSoulCode AcademyIt emerged during the pandemic with the mission to develop digital literacy and democratize access to technological training for minorities. Since then, the edtech has trained more than 800 people with disabilities (PWDs). Among them isAlexandre Caus Haddadediagnosed with ASD.

"Inclusion is still beginning in the technology market, and training opportunities like this show that we are making progress in this fight. A person with Autism Spectrum Disorder is neither better nor worse than anyone else, they just see the world differently — and that can be very valuable to a company," says Alexandre.

On the other hand, it is essential that companies are truly prepared to promote genuine inclusion of diverse people — something that goes far beyond merely complying with the quota law outlined in Brazilian legislation. An example of an initiative in this regard is the work of theMental Clean, a pioneering company in Brazil in applied psychology for worker health, which develops actions focused on mental health and diversity in organizations.

How do AI agents impact businesses?

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How do AI agents impact businesses?

Artificial Intelligence (AI) has ceased to be an assistive tool and has become an essential element in business transformation. Today, AI agents not only assist but also reshape the way decisions are made and processes are conducted. According to data from Gartner's Top Strategic Technology Trends for 2025 report, a leap in the adoption of Artificial Intelligence Agents in enterprise applications is expected, increasing from 1% currently to 33% by 2028. Companies across various sectors are adopting these solutions to optimize operations, reduce failures, and automate tasks, driving productivity and efficiency.

Unlike traditional chatbots, which only respond to questions based on predefined commands, AI agents operate autonomously, interacting with systems and continuously learning from real-time data. They perform functions ranging from document analysis and approval to managing complex processes such as logistics and technical support. In ERP and CRM platforms, for example, they integrate and analyze large volumes of information, generating strategic insights and facilitating business management. Companies like Microsoft and Google are already incorporating these agents into their ecosystems, enabling workflow automation without requiring advanced technical knowledge.

The adoption of these agents has been transforming operations significantly. Repetitive tasks are automated, freeing professionals for strategic activities. Decision-making becomes more accurate, based on real-time data analysis, reducing failures and increasing service quality. Furthermore, integration with enterprise systems allows for more efficient management of information. Sectors such as industry, retail, and finance are already experiencing these advances: factories use AI to predict machine failures and optimize maintenance, while in retail, personalized consumer experiences become more sophisticated by analyzing preferences and shopping habits.

For this transformation to occur safely and efficiently, it is essential to adopt an AI framework that ensures governance and protection in the use of robots and intelligent agents. Specialized solutions use Generative AI to simplify processes, accelerate executions, and enhance team performance, reducing thetime to marketwith intuitive conversational interfaces and low-code applications. An example of this application is ChatSync, an AI agent developed for SAP environments, integrated with platforms such as WhatsApp, Telegram, Slack, and other communication tools. It automates tasks such as purchase approvals, internal requests, and operational notifications, ensuring that information flows quickly and securely. With robust authentication and multiple layers of validation, it ensures data integrity and facilitates the automation of critical processes such as financial reporting and request management.

The adoption of AI agents is no longer a competitive advantage, but a necessity for companies seeking innovation and growth. As these technologies evolve, their influence on productivity and decision-making will become even deeper. The future of work is being redefined, and those who know how to integrate artificial intelligence into their strategies will come out ahead.

Marcio Viana is CEO of Prime Control, a company specialized in digital efficiency, process automation, and quality assurance. - E-mail:primecontrol@nbpress.com.br 

Adistec and HCLSoftware announce strategic partnership to boost security, automation, and digital transformation in Latin America

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Adistec and HCLSoftware announce strategic partnership to boost security, automation, and digital transformation in Latin America

Adistec, a distributor of IT solutions in Latin America, announced a partnership with HCLSoftware, a global leader in enterprise software, to offer the market advanced solutions in cybersecurity, IT automation, and digital transformation. The agreement, signed at the end of February, is already in effect and covers all of Latin America, allowing the distributor's clients to access innovative HCLSoftware technologies such as BigFix and AppScan, which enhance the protection and efficiency of IT operations.

"The partnership with HCLSoftware reinforces our commitment to providing innovative and high-impact solutions, empowering our clients to face the growing challenges of security and automation in the digital environment," emphasizes Emerson Lima, Business Sales Manager at Adistec Brazil.

HCLSoftware stands out for its robust portfolio, including tools such as HCL BigFix for endpoint management and cybersecurity, and HCL AppScan, specialized in detecting and fixing vulnerabilities in applications. The integration of these solutions into Adistec's portfolio meets the growing demand for technologies that protect critical infrastructures and optimize operational processes. Furthermore, HCLSoftware offers a differentiated approach to the market, with high-performance, flexible, and innovative solutions. Your portfolio stands out for integrating security, automation, artificial intelligence, and cloud computing, enabling companies across various sectors to adopt a holistic approach to their technological needs.

To strengthen the presence of these technologies in the distributor's ecosystem, specialized training, continuous education, and personalized support for partners and clients will be provided. This will ensure that companies can implement and maximize the benefits of the solutions offered. The partnership will also enable faster and more efficient distribution of HCLSoftware solutions, with access to specialized local support. Adistec, in turn, brings a robust set of distribution channels and technical expertise, allowing clients to access these technologies in a more personalized way, aligned with their specific needs.

"We believe that this strategic partnership with Adistec will enable accelerated expansion in Latin America, ensuring that our solutions reach a broader audience and meet the growing needs of the sector," says Daniel Garbuglio, VP Latam of HCLSoftware. "The combination of local expertise with the innovation of our solutions will have a significant impact on companies seeking modernization and security in their operations," he/she/they concludes.

In addition to meeting the current market demand, the partnership has excellent long-term growth potential, as the search for innovative solutions continues to increase. HCLSoftware predicts a significant impact on the industry, especially in the areas of security, automation, and artificial intelligence, essential sectors for a constantly evolving market.

Adistec has always sought partnerships that add value to our clients, and the alliance with HCLSoftware is a strategic step in that direction. Together, we are delivering solutions to the market that not only modernize IT operations but also ensure greater security and efficiency for companies in Latin America, adds Emerson Lima.

For Lima, this collaboration strengthens Adistec as a reference in technology distribution in Latin America, ensuring that its clients have access to the best tools to drive the digital transformation of their businesses.

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