Giuliana Flores, the largest flower and gift e-commerce in Latin America, projects a 20% growth in sales during the Easter period – one of the most heartfelt dates on the calendar. For those who still think flowers don't suit the occasion, it's worth remembering: Easter symbolizes rebirth, and few things represent that as well as flowers. The brand has prepared a special selection of products with options starting at R$49.90 on its website. It is worth noting that the expected average ticket is R$ 215, which reinforces the trend of gifting with affection and meaning.
The sales expectation data show a clear preference for the classics: flowers should account for 70% of sales during the period, reinforcing their symbolic and emotional significance on the date. The combinations of flowers with gifts account for 20%, highlighting a movement of consumers seeking more complete and emotional experiences. Breakfast baskets appear with 10%, establishing themselves as a practical and cozy option to gift with affection right in the early hours of the day. The scenario indicates that, this Easter, affection and meaning will continue to guide gift choices.
Why does Easter boost the flower and gift industry?
Easter is a special date for the flower and gift trade because it carries symbolic values such as renewal, rebirth, and affection – elements that perfectly connect to the act of giving gifts. Unlike other more traditional celebrations in the sector, such as Mother's Day or Valentine's Day, Easter offers an opportunity to surprise with delicacy, combining flowers with chocolates, baskets, and personalized items. It is an occasion that invites closeness, caring for loved ones, and creating meaningful moments, which drives the consumption of products that express these feelings, such as Giuliana Flores' items.
Significant growth on special dates
By 2025, the company has set a goal of making 800,000 deliveries, betting on holidays to boost its results. Success is evidenced not only by the numbers but also by the commitment to a diversified portfolio of 10,000 items on the website, excellent service, and fast deliveries. The e-commerce serves all of Brazil, with deliveries that in some regions can be made within 3 hours.
Easter is one of the most symbolic dates on our calendar. We understand the power that affection has during this time, so we combine tradition and innovation to offer options beyond chocolate, reinforcing the meaning of renewal that the date carries. Our commitment is to make each delivery a gesture of care and love, shares Clóvis Souza, founder and CEO of Giuliana Flores.
