Start2024

Annual files: 2024

Retail Media: the future of food retail

Renata Viezzer - 0
The food retail sector is undergoing a silent revolution that promises to transform the way we buy and sell – this transformation is called retail...

Why it is important for companies to define an organizational strategy for using generative AI

E-Commerce Update - 0
Generative Artificial Intelligence (Gen AI) is already a reality in companies. Administrative tasks, such as writing memos, official letters, and reports, are carried out...

Freddy AI Agent: Freshworks' new solution transforms customer service and reduces costs

E-Commerce Update - 0
Freshworks, a global AI software company, announced last week the launch of Freddy AI Agent – a new generation of autonomous agents...

Stone director launches book on management and innovation in Rio de Janeiro and São Paulo

E-Commerce Update - 0
With over 20 years of experience and stints at companies such as IBM, Yahoo, Google, and Microsoft, the current Chief Technology Officer (CTO) of...

The industrialization of e-commerce fraud

E-Commerce Update - 0
With the rapid growth of e-commerce, Brazil is experiencing a significant increase in digital fraud, a phenomenon known as "industrialization of fraud." Um...

Social networks and the advent of the world 4.0

Fernando Moulin - 0
The digital era brought with it a revolution in the way brands communicate with their audience. Data from a recent Warc survey highlight that...

Black Friday: how to take advantage of the date to renew your hair care routine?

Shalisa Boso - 0
In Brazil, Black Friday, which takes place on November 29th, has already become established in the national calendar. According to a survey by Confi. Neotrust, a...

E-commerce is expected to generate R$7.93 billion in revenue on Black Friday, according to ABComm

E-Commerce Update - 0
Black Friday, scheduled for November 29th, is expected to reach an impressive R$7.93 billion in e-commerce revenue, representing a...

Black Friday expects to see a 30% increase in sales volume in the 2024 edition

E-Commerce Update - 0
Black Friday has already become established in the Brazilian calendar, being the second most important date for commerce in the second half of the year, behind only...

Neuroscience helps your brand stand out on Black Friday

Regina Monk - 0
It is no secret that Black Friday has become one of the most important dates for Brazilian retail, and many companies already use Intelligence...
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