Black Friday, scheduled for November 29th, is expected to reach an impressive R$ 7.93 billion in e-commerce revenue, representing a 10.18% increase compared to the R$ 7.2 billion recorded in 2023. The estimate is from the Brazilian Association of Electronic Commerce (ABComm), which considers the period from the beginning of Black Friday week until Cyber Monday, on December 2.
This year, the average ticket for purchases is expected to rise to R$ 738, with an expectation of 10.7 million orders during the event. Compared to 2023, the average ticket was R$ 705, and the total number of orders reached 10.2 million.
The expectation is that, during the week of the event, adding traditional purchases, e-commerce will reach the mark of R$11.63 billion in revenue, a value almost 3 times higher than a traditional week of online sales.
In addition to the main categories such as Electronics, Appliances, and Fashion, the Beauty and Health segment is among the fastest-growing in search volume in recent months. "We hope that this year's Black Friday exceeds expectations with greater consumer engagement. This scenario reflects confidence in the offers that the event provides," says Mauricio Salvador, president of ABComm.
To further boost revenue, ABComm recommends that retailers use paid digital channels, social media, email marketing, and WhatsApp messages, among other strategies for promoting and selling products. Meanwhile, the promotional season also raises alerts about possible frauds. The entity, in collaboration with market experts, emphasizes that consumers should be wary of extremely low prices and always prioritize trustworthy websites.
“We are confident that this year’s Black Friday will be a success, reflecting the resilience of e-commerce and consumers’ willingness to take advantage of offers,” concludes Salvador.
Eu Entrego expects to see a 30% increase in sales volume on Black Friday 2024
Eu Entrego projects a 30% growth in delivery volume during this year's period compared to 2023. The company bets that the clothing and electronics sectors will be the main highlights of the shopping season.
The preparation started several months in advance. Technology professionals monitor platform data daily and collaborate with the operations department to identify areas for improvement, ensuring that operations are more efficient during peak demand periods.
The company has created an exclusive system that uses an Artificial Intelligence (AI) and geolocation algorithm, standing out as the only one in the market capable of optimizing routes in real time by leveraging constantly updated data analysis. This allows for more efficient routing, considering dynamic factors such as traffic, weather conditions, and fluctuations in demand. Developing and maintaining the system internally ensures the flexibility needed to adjust its functionalities to urgent needs, such as during seasonal dates.
Eu Entrego, a logtech that connects retailers to the largest network of autonomous delivery drivers in Brazil, completed 12 million deliveries in the first half of 2024. According to the CEO and co-founder, Vinicius Pessin, the company has over 1 million delivery drivers across the country.
“Our exclusive system, based on Artificial Intelligence, guarantees real-time optimization of routes, which allows us to offer an agile and efficient service, even during periods of greatest demand, such as Black Friday. We are confident that our efforts will yield exceptional results this year,” shares Pessin.
