In Brazil, a Black Friday, what happens on November 29, has already consolidated in the national calendar. According to a survey by Confi. Neotrust, the expectation is that the event will generate a revenue of 9,1% higher than in 2023, moving R$ 9,3 billion in retail. Many consumers are waiting for this sales season to restock their hair cosmetics, since prices tend to be lower. This is the ideal time to invest in a hair care routine
To make the most of this opportunity, it is important to prepare in advance by making a list of necessary products to avoid impulse buying. When it comes to hair, it is necessary to identify if the strands need hydration, nutrition or repair to better choose which items to invest in
During the special shopping date, products focused on recovery and intensive hydration always have a high demand, especially for those seeking quick and effective results. Items such as complete treatment kits, like nourishing masks and finishers; in addition to multifunctional cosmetics, asleave-inswith thermal protection, they are very practical and always have a high demand, for they fight thefrizzand facilitate the daily routine
How to find the best promotions
To find the best deals, the consumer should pay attention to the main communication channels of the brands, asnewsletters, social networks and VIP groups. Many companies offer additional benefits through their apps, that frequently notify users about promotions even before they are announced to the general public. Participating in pre-sale events or signing up for loyalty programs can also ensure priority access to the best deals, increasing the chances of taking advantage of special discounts
Buying safely
When purchasingon-lineduring Black Friday, it is essential to take extra precautions to avoid problems. The first step is to check the reputation of the website where you want to make the purchase. Search for reviews from other consumers on platforms, how Reclame Aqui and social media, to ensure that thee-commerceis reliable
Furthermore, when it comes to hair cosmetics, it is essential to ensure that the products are original and have registration with regulatory bodies, how the National Health Surveillance Agency (Anvisa), what ensures its quality
Another important point is to check if the site uses good security practices, how the presence of SSL certificates (identified by the padlock in the address bar), that protect consumers' personal and financial data. Checking delivery deadlines to avoid frustrations is important, once that, due to the large volume of sales, many times,companies take a long time to deliver orders.Reading the exchange and return policy is also essential to ensure a smooth and safe shopping experience
Finally, to take advantage of all the promotions, consumers should prioritize the purchase of products that offer quality and safety. Shop consciously, choosing items that will truly contribute to the hair care routine, it is the most effective strategy. Thus, the purchases will make a significant difference in the health and beauty of the hair, without financial waste
