In Brazil, Black Friday, which takes place on November 29th, has already become established in the national calendar. According to a survey by Confi. Neotrust, the expectation is that the event will generate 9.1% more revenue than in 2023, moving R$ 9.3 billion in retail. Many consumers wait for this sales season to replenish their hair cosmetic stocks, as prices tend to be lower. This is the ideal time to invest in a hair care routine.
To make the most of this opportunity, it is important to prepare in advance by making a list of the necessary products to avoid impulse purchases. When it comes to hair, it is necessary to identify whether the strands need hydration, nourishment, or repair to better choose which products to invest in.
During the special shopping date, products focused on intensive recovery and hydration always have high demand, especially for those seeking quick and effective results. Items such as complete treatment kits, including nourishing masks and finishing products; as well as multifunctional cosmetics, such asleave-inswith thermal protection, they are very practical and are always in high demand, as they combatfrizzand make the daily routine easier.
How to find the best promotions?
To find the best deals, consumers should pay attention to the brands' main communication channels, such asnewsletters, social networks and VIP groups. Many companies offer additional benefits through their apps, which often notify users about promotions before they are announced to the general public. Participating in pre-sale events or signing up for loyalty programs can also guarantee priority access to the best offers, increasing the chances of taking advantage of special discounts.
Buying safely
When purchasingon-lineDuring Black Friday, it is essential to take extra precautions to avoid problems. The first step is to check the reputation of the website where you want to make the purchase. Search for reviews from other consumers on platforms such as Reclame Aqui and social media to ensure that thee-commerceis reliable.
Furthermore, when it comes to hair cosmetics, it is essential to ensure that the products are original and registered with regulatory bodies, such as the National Health Surveillance Agency (Anvisa), which ensures their quality.
Another important point is to check if the website uses good security practices, such as the presence of SSL certificates (identified by the padlock in the address bar), which protect consumers' personal and financial data. Checking delivery deadlines to avoid frustrations is important, as, due to the high volume of sales, companies often take time to deliver orders.Reading the exchange and return policy is also essential to ensure a smooth and secure shopping experience.
Finally, to take advantage of all promotions, consumers should prioritize purchasing products that offer quality and safety. Buying consciously, choosing items that will truly contribute to your hair care routine, is the most effective strategy. Thus, shopping will make a significant difference in the health and beauty of your hair, without financial waste.
