Start2024

Annual files: 2024

Expert presents techniques to increase organic traffic and sales in online stores

E-Commerce Update - 0
E-commerce continues to grow, driven by the expansion of social networks and changes in consumer habits. The projections indicate growth...

ANPD Rejects Use of Brazilian Data to Train Meta’s AI, Raising Ethical Questions

E-Commerce Update - 0
The National Data Protection Authority (ANPD) of Brazil recently rejected an appeal from Meta, the company that owns Facebook, which sought to use data...

More than 75% of the influencers mapped in the “Connected Diversity 45+” survey are up to 54 years old; 3.3% of the sample are over 65 years old

E-Commerce Update - 0
In Brazil, brand managers have not been challenging themselves to build effective strategies involving the use of Influencer Marketing to access the...

The power of franchising 4.0 for the future

Lucien Newton - 0
Franchising 4.0 is revolutionizing the franchise sector, incorporating principles that have driven success in China and Silicon Valley. A...

OwemPay: Fintech Brasileira Revoluciona o Mercado de Pagamentos Digitais

E-Commerce Update - 0
OwemPay, a Brazilian fintech founded in 2020, is rapidly establishing itself as an innovative force in the competitive digital payments market. In less...

ABRH-SP Launches Manifesto in Defense of Diversity, Equity and Inclusion in Brazilian Companies

E-Commerce Update - 0
The Brazilian Association of Human Resources of São Paulo (ABRH-SP) is taking a firm stance against the rollback of diversity, equity, and...

Demand for Credit in Brazil Falls 18% in the First Half of 2024

E-Commerce Update - 0
Neurotech, a company specialized in data analysis, released a concerning report on the credit situation in Brazil. According to the Index...

Sponsored ads: how much more expensive will they be?

Renan Cardarello - 0
One thing that many paid media professionals have been noticing in recent years is the constant increase in the cost of paid ads, whether they are...

How to apply an effective strategy for promoting online stores, according to an expert

E-Commerce Update - 0
Driven by the expansion of digital connectivity and changes in consumer habits, e-commerce has been growing exponentially. Last year, the global sector...

Customer Centric: understand how SMEs that invest in training benefit the consumer

E-Commerce Update - 0
Entrepreneurs in the country already make up 30.1% of the population aged 18 to 64, approximately 42 million people, with an increase in retention in...
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