Entrepreneurs in the country are already 30,1% of the population aged 18 to 64, approximately 42 million people, with growth of market presence, passing 10,4% in 2022 to 11,9% in 2023 businesses with more than three and a half years, the equivalent of 17 million people, according to the report Entrepreneurship in Brazil 2023, Global Entrepreneurship Monitor (GEM), abbreviation in English. Conducted by the National Association of Studies in Entrepreneurship and Management of Small Businesses (Anegepe) in partnership with the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), the research also indicates a maturity in motivation, in which necessity entrepreneurs retreated from 47,3% for 38,6%; to "make a living" from 82% to 74,1% while "making a difference in the world", or undertake with purpose, achieved for the first time the best position in the ranking since the creation of this historical series, advancing from 75,2% for 76,5%.
Non-franchising incentives
Considering the power of entrepreneurship in Brazil, franchise segment specialists highlight the role of corporate universities as maintainers of longevity and promoters of qualification in business. For Luiz Paulo Teixeira, vice president of the Education vertical of300 High Impact Ecosystem, a corporate university ensures the uniqueness of knowledge in the network with specific learning methods, he exemplifies the benefit of technological platforms, where it is possible to reduce costs, generating accessibility, capillarity and simultaneity. "Investing in training is directly connected to the sustainability of the business and the results at the end". What may seem expensive to some today, if corporate education is not implemented, it could become an even greater economic burden in the future, the network will lose standardization and motivation, generating continuous and frequent micromanagement. If we consider the inevitable turnover of employees at the retail front, the absence of continuing education strategies that corporate universities offer, the business will be exposed to potential insecurity and instability, explain
In the same line, Cristiano Corrêa, vice president of the Management vertical, also gives 300 High Impact Ecosystem, it is recommended that the courses aimed at franchisees provide a knowledge path that includes both hard skills and soft skills, in addition to understanding the moment of each entrepreneur. A well-trained network at all stages, and continuously receives knowledge, it makes the franchisee more confident to make changes when necessary and to convey to their employees an increasingly greater possibility of growth. It takes a lot of encouragement for brand owners to have this awareness, that close monitoring makes all the difference, in addition to the investment in professionalization so that the business has balance and does not suffer from ups and downs, evaluate.
In practice, courses and mentoring transcend the professional and make a difference in the personal sphere
With almost two years in operation, a UniMQ, corporate university of theMy Little Grocery Store, technology startup in retail that operates under the franchise model of autonomous mini-market, has already trained a total of 171 people who have gone through the courses of the institution created by the franchise. "We created UniMQ in order to make entrepreneurs' businesses more sustainable and profitable by aligning methodology and practice", an initiative that serves as support from before the store opening to daily management, maintaining excellent operational standards in our stores, says Douglas Pena, CRO of My Grocery Store.
Currently, the courses involve topics such as sales, retail and consumer experience in five modules, UniMQ periodically adds new modules and themes to the platform, this reflects on the number of people taking the courses, that is always high. Continuous learning is of utmost importance to leverage the success of entrepreneurs who join the franchise network.We recently added Excel courses, of written and verbal communication, grammar, personal finance, management of personal and professional life, that is, courses that will bring knowledge in other areas, inclusive in the personal sphere, and that will help make them not only better entrepreneurs, but better people, reveals the executive
To measure the results, the franchise counts as a 'Franchisee Success Team', which is divided by themes: finance, sales, visual merchandising, marketing, technology and shopping. "The daily work of this team is to monitor what the franchisees are able to utilize from all the learning and materials provided by the brand". This team also identifies what can become a course or mentoring, and these memories happen weekly, bringing practical examples of how to apply everything that has been learned in the training, explain
Still, to offer certified training, UniMQ today has a partnership with the Pontifical Catholic University, of Rio Grande do Sul (PUC-RS), so that the franchisees and employees of Minha Quitandinha can take postgraduate and specialization courses at a discount. "We are also working with other universities", with the idea of bringing new partnerships and new possibilities for everyone, it helps.
University in holdings generates an increase in the average ticket and purposeful work in several brands
With the aim of promoting the training of franchisees and employees, theImpettus Group, one of the largest franchise holdings of bars and restaurants in Brazil, that holds the Espetto Carioca networks, Mane, Buteco Your Rufino and Blessed, established Impettus University, in the second half of 2023, to increase the sense of belonging of more than 2.000 employees of the franchised units. "Besides the exchange of knowledge", everyone feels part of the holding, because the in-person experience at our headquarters shows the greatness and strength of being Impettus, through a moment of exchanges combined with the reinforcement of our values, affirms Bruno Gorodicht, director of new business for the group.
With a pilot project started in 2021, an increase in average ticket was observed in stores that underwent the training experience. "The enchantment of the employee was also identified", that approached the franchisor and the other units understanding themselves as part of a whole and seeing their work with a broader purpose. This was mainly noticed in the customer service area, reveals Gorodicht
Until now, courses focused on sales service have already been offered, strategic and personal planning, food manipulation and management: finance, taxes and governance. The courses last from one and a half to three hours, and participants receive an internal participation certificate. The monitoring of course results is seen in day-to-day activities and, in cases, more practical, accompanied by established goals and monitored by the operational sectors, explain
There are also courses that are intended only for the franchisor's audience, such as personal finance and presentation techniques. It is important to emphasize the significance of people being heard in these created spaces, so that they can not only learn to exchange experiences, but also how to express themselves. The focus on people and personal growth was what led the Impettus Group to develop the "Impettus University" project, finalizes
