E-commerce continues to grow, driven by the expansion of social networks and changes in consumer habits. The projections indicate continuous growth in the coming years. According to a survey by Neotrust, the e-commerce market in Brazil recorded an increase of more than 50% in 2023 compared to the pre-pandemic period, reflecting the global trend of consumption digitalization
For digital entrepreneurs, standing out in the competition for visibility in search engines is essential to attract and convert new customers. Therefore, investing in advanced SEO (Search Engine Optimization) techniques is essential not only to generate organic traffic, but also to increase online sales
Optimize product pages
SecondHumberto de Mello, CEO ofM.THIS, agency specialized in Digital Marketing, the optimization of product pages is essential to attract and retain customers in today's online market. "Each element, from detailed product descriptions to high-quality images, it must be designed to inform and persuade the consumer in the purchasing decision. This includes titles, descriptions, URLs and image tags, relates
The specialist recommends the use of long-tail keywords, that is, phrases that, besides the product name, include other relevant attributes. Specific and well-detailed descriptions significantly increase relevance in search results, improving conversion chances, explain
Improve your website speed
The speed of the website is a determining factor for user retention and brand visibility in search engines. "Sites that load quickly improve user experience and are favored by search engine algorithms", explain Mello
Image optimization, file compression and efficient use of CDN (content delivery network) are some of the recommended strategies to improve loading speed and, consequently, the performance in search rankings
Adapt to the user experience
To ensure a consistent and intuitive experience, virtual stores should prioritize a responsive design as part of their SEO strategy and user experience. This means that websites must be functional and readable on any device, be it by computer, cell phone or tablet
With the increase in online shopping via smartphones, responsiveness is essential. This improves customer satisfaction, that can access the store from different devices. "When a site automatically adapts to mobile without compromising browsing time", the readability of texts and usability, "the rejection rate decreases and the conversion rate increases", highlights Mello
Create relevant and valuable content
Besides the technical aspects, creating relevant content is crucial to engage and retain consumers before and after the purchase. Informative blogs, videos, infographics and buying guides are important for establishing brand authority and increasing consumer engagement
The texts must be directed to the target audience, considering both SEO techniques and content marketing. "By answering the questions and needs of the audience through content, websites improve their position in search engines and build lasting relationships with customers, highlights Mello
Use analytical tools
Strategic monitoring is another essential factor for optimizing SEO campaigns. Analytical tools, like Google Analytics and Search Console, are fundamental for the success of SEO strategies. "Metrics such as organic traffic", user behavior and conversion rates, além de testes A/B, provide valuable insights to adjust and improve the strategy used, explain the specialist
Adapting techniques based on concrete data maximizes return on investment and drives brand success, especially in a competitive environment like e-commerce. "When conducting strategic analyses and adopting advanced optimization techniques", adjusting to changes in consumer behavior and search algorithms, the brand strengthens and builds its relevance in the market, concluded the CEO
