Start2024

Annual files: 2024

Black November 2024: 100% of companies highlight social media as their main marketing channel for Black Friday

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Over the years, Black Friday has ceased to be limited to a single Friday of discounts, extending throughout the month and being...

Research shows that 70% of advertisers do not define a funnel strategy for actions with influencers

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Influencer activations have been losing ground among brands, with influencer marketing dropping 19 percentage points in the media mix of the...

Connectivity giant NIC.br chooses Nokia to improve Internet in Brazil

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Nokia today announced that it was chosen by the Information and Coordination Center of the Ponto BR (NIC.br), an entity linked to the Internet Management Committee...

OmniK strengthens senior leadership with former Anymarket CEO

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Rodolfo Helmbrecht joins OmniK, the leading solution in Brazil for e-commerce businesses looking to expand their operations without the complexity of managing an additional inventory,...

The Era of Smart Retail: New Momentum Driven by Data Monitoring

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With the celebration of Consumer Day, it is evident that consumer behavior has changed significantly in recent years, driven by technological evolution...

After leading giants in healthcare and the financial market, executives join forces to create Stellula.co, a technology and innovation holding company

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With over two decades of experience transforming businesses through innovation, Priscila Toledo, former executive of digital products and business for major...

Generative AI allows debt collection company to recover R$45 billion annually

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A reference in debt recovery, Intervalor recovers over R$ 1 billion digitally every month, serving more than 30 clients. With...

The power of data in user growth in e-commerce and fintech apps

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Betting on data has been a key strategy for the growth of e-commerce apps and fintechs. Through detailed analyses of...

Influencer marketing on WhatsApp and Instagram is also for smaller companies; expert explains and gives tips

E-Commerce Update - 0
Influencer marketing – that is, strategies that use digital influencers to connect a brand with the audience – is effective and accessible...

Seller education can make companies even more profitable, research shows

E-Commerce Update - 0
A study published by the Journal of Corporate Finance reveals that investing in seller training is not just an expense, but a strategic investment...
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