With the celebration of Consumer Day, it is evident that consumer behavior has changed significantly in recent years, driven by technological evolution and retail digitalization. In the current scenario, where consumers are more informed and demanding, the expectation for quick, secure, and personalized shopping experiences has never been higher. This new consumer profile values companies that not only understand their needs but also manage to anticipate them.
In this context, the Latin American retail sector has experienced a profound revolution:87% of organizations already use or are in the process of adopting IT monitoring platformsThis transition reflects the growing need for operational efficiency and technological innovation as consumer expectations increase. With 80% of Brazilian companies integrating real-time monitoring systems, retail is at the forefront of this transformation.
One of the pillars when adoptingsolutions that optimize operations and ensure a competitive advantageIt is the use of a performance monitoring platform that has transformed the consumer experience and enabled proactive system maintenance, minimizing failures and optimizing payment transactions.
Digital transformation in retail and the impact on the consumer
Smart retail goes beyond just digitizing operations. It involves integrating technologies that provide real-time insights, improving decision-making and the customer experience. For retail companies, the challenge is to ensure that their systems and services operate with maximum efficiency and reliability to minimize the impact on the customer at the moment of purchase. In the competitive landscape of smart retail, the ability to monitor and optimize IT infrastructure is a crucial differentiator.
According to the research released by IDC Brazil – International Data Corporation, currently, 87% of organizations in Latin America use or plan to use IT monitoring platforms. On average, 43.2% of these organizations have more than five years of experience using these platforms, while only 13.6% have limited experience. Furthermore, 62.1% of organizations in the region (80% in Brazil) integrate one or more IT monitoring systems into their technological processes. When analyzing by sector, 70% of telecommunications companies use only one platform, while the retail sector shows greater diversity, with 25% using three or more solutions.
“Real-time monitoring is essential for smart retail, allowing us to identify and resolve issues before they affect the customer experience. For example, by not detecting payment errors that take a few seconds longer to load, it opens a ‘door’ for customers to seek out your competitor who is monitoring the business and seeking to resolve situations before they affect the end customer,” emphasizes Luciano Alves, CEO LatAm at Zabbix.
Smart Monitoring: The competitive edge in consumer month
In the context of intelligent monitoring, a specific area of expertise in retail has played a key role in welcoming and attracting new customers, positively impacting both online and physical stores. This happens through a monitoring operation that works 24 hours a day, 7 days a week.
“Monitoring allows companies to enter layers never before explored by technical areas. We have clients where monitoring was created in layers, namely Infrastructure, Application and Business. Through specific collections, it is possible to translate the data into something understandable to all types of audiences, whether technical, commercial or corporate,” adds Luciano.
With detailed information such as response time, number of transactions per minute, revenue generated by the system and average ticket, companies can not only delight customers, but also demonstrate how Open Source technology can evolve businesses beyond the basics, revealing the true value of monitoring in the digital age.
To access the complete research, click on the link:https://lp.zabbix.com/white-paper
