With over two decades of experience transforming businesses through innovation, Priscila Toledo, a former executive of digital products and business for major banks, and Diego Aristides, former CTO of Hospital Sírio-Libanês, recently joined forces to found Stellula.co. This new holding ofdeep tech, which brings together two companies – Stellula and The Collab –, offers specialized services in digital strategy, artificial intelligence, AR|VR laboratories, AI First Lab, biotechnology, as well as the transformation of scientific research into products.
Priscila Toledo's experience in the financial market, combined with Diego Aristides' expertise in health and deep tech, forms a team of founders with a strategic vision. Priscila worked as an executive in the technology and product sectors in the financial market, ending her corporate career at Grupo New Space. In turn, Diego built and consolidated his career in the health, digital deep tech, and open innovation sectors, after his tenure as CTO of the Sírio-Libanês Hospital and the creation of Alma Sírio Libanês.
With this skills integration, Stellula's personalized approach, one of the holding company's companies, will work on developing solutions that aim to promote innovation through design methodologies and advanced technologies for all types of companies. Among the services offered are InnDesk (Innovation Creative Method), which includes discovery and strategic playbook, as well as squad allocation and Digital Strategy (analyses that drive growth). The AI First Lab will be focused on clients who wish to adopt an AI First journey, prioritizing artificial intelligence solutions at all stages of the project, from conception to implementation.
"The difference of Stellula and the hub lies in the collaborative and personalized approach, in the focus on deep tech, and in the mission to promote social inclusion and regional development. The companies believe that innovation should be accessible to everyone and that the less favored regions of Brazil have enormous potential to be explored," comments Priscila Toledo, co-founder and CEO of Stellula.
On the other hand, the innovation hub, which will be launched in October and is based in Brasília, will collaborate with the local ecosystem and promote the emergence of new technology-based products and services. The Collab, as it will be called, arrives to add to the Brasília scene, facilitate implementation and continuous development, and promote interaction between business and entertainment.
“The hub will be a catalyst for innovation in Brazil and will connect scientists, startups, corporations and the community. We want to create an environment where people can learn, collaborate and develop technological solutions for the most complex challenges of our society”, highlights Diego Aristides, co-founder of Stellula.co and CEO of The Collab.
