A study published by the Journal of Corporate Finance reveals that investing in seller training is not just an expense, but a strategic investment with proven returns. Companies that invest in corporate education, especially in the e-commerce sector, can see up to a 12% increase in Return on Assets (ROA), significantly outperforming their competitors who neglect talent development.
The research highlights the importance of a growth mindset in the digital world, where constant updating is essential for success. In this context, Magis5, a company specialized in automation and integration of e-commerce with major marketplaces, launched Magis5 University, a 100% free course platform created to empower sellers to help them sell more.
“In a competitive market, where qualification is essential for success, the tool offers practical, results-oriented training, all remotely and at no cost to users,” explains Claudio Dias, CEO of Magis5.
The courses cover techniques to "break the zero in sales," teachings on accounting, product pricing, tips to perform better on Marketplace platforms, how to control inventories, and the application of artificial intelligence in e-commerce. "Information is the key to transforming businesses. Our goal is to provide the necessary knowledge so that sellers can not only keep up but also lead changes in the market," highlights Dias.
Magis5 University offers a complete online learning platform completely free of charge, accessible via the websiteuniversidade.magis5.com.br . There, you will find a variety of content, such as courses taught by market experts, podcasts, and e-books, all designed to equip sellers of all levels with the tools and knowledge needed to boost their e-commerce businesses.
“The creation of the university was one of the most innovative initiatives we have had, allowing us to offer robust, updated and carefully targeted content free of charge. With this, we enable salespeople to be more assertive in both their relationships with consumers and in sales, in addition to keeping them aware of trends and changes in the business world. It is more than a learning opportunity; it is a chance to reinvent yourself in a market that never stops evolving”, concludes Dias.
Training sellers with the necessary tools and knowledge to navigate the competitive online market translates into greater sales effectiveness, process optimization, and consequently, higher profitability.
