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Twelve Journey: Nestlé bets on app to support micro-entrepreneurs

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Twelve Journey: Nestlé bets on app to support micro-entrepreneurs

Nestlé takes another step in its journey to support entrepreneurship by launching an app for culinary micro-entrepreneurs and other users. With gamified language and features designed for the daily life of those turning recipes into a source of income, the new Nestlé Recipes app, Sweet Journey, offers courses, e-books, and other content such as spreadsheets and candy calculators — in addition to providing discounts and benefits, in this pilot phase, for the most engaged users in the state of São Paulo.

The novelty arises as a response to the growing demand for accessible and personalized training, especially among users of the Nestlé Recipes platform, where over 20% of people have already shown interest in entrepreneurship in the culinary world.

"We believe in the transformative power of cuisine as a source of income and fulfillment. With the new app, we created a complete experience that combines learning, recognition, and encouragement — all in one accessible and free place. It is a natural evolution of our platform, now with much greater ability to understand, engage, and support the journey of those who undertake with affection and flavor," says Daniela Marques, Head of Digital Products and Consumer Experience at Nestlé.

With a gamification proposal, the app allows anyone to access the courses, e-books, and available tools, progressing through levels as they participate in activities and interact with the content. With each completed stage, the user accumulates points that unlock new materials and benefits, such as access to exclusive content. In this pilot phase, benefits such as discounts and bonuses will only be available to participants from the state of São Paulo. The platform will also feature certified courses in partnership with Sebrae and a dedicated area for registering invoices, which also generates rewards. It is worth noting that the more Nestlé products on the invoice, the more points the user will earn.

"Being a century-old company in Brazil, Nestlé is committed to using its large scale to transform and positively impact people's lives and the planet. Doce Jornada was born from this understanding! The app was developed to be intuitive and welcoming, even for those with little familiarity with technology. We want to stand alongside entrepreneurs, offering real support with information, training, and recognition," concludes Daniela.

The app, available for iOS and Android devices, is the result of the 5th round of challenges launched by Panela Nestlé, the company's open innovation platform. The news unifies solutions from two Brazilian startups: Uppo, specialized in loyalty programs and benefits, and AutoU, focused on creating digital solutions such as, in the case of Nestlé, the reading of invoices using Artificial Intelligence to accurately identify the items described in the document through a mobile phone camera. The app will have a pilot test focused on the state of São Paulo over four months.

With this new movement, Nestlé reinforces its commitment to building concrete and lasting solutions for micro-entrepreneurs in Brazil — valuing every step of the sweet journey of those who turn talent and work into food and future.

Service – Sweet Journey App

Download:Google Play (Android)andApp Store (iOS)

Audience:Anyone over 18 years old can access the app. It is not necessary to formally prove that you are an entrepreneur to access the content.

How it works:The app offers a gamified journey with three training modules – Basic, Advanced, and Professional – which include exclusive courses and e-books from Nestlé and partners such as Sebrae, among others, as well as a scoring system that allows unlocking new content and benefits. It is possible to accumulate points by performing actions such as downloading materials, completing courses, and registering invoices. Important: The app is available throughout Brazil, but the benefits via invoice, in this pilot phase, are only available to residents of the state of São Paulo.

Saturated market: how to gain the trust of the modern consumer?

Márcia Assis
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Saturated market: how to gain the trust of the modern consumer?

What does a brand need to do to earn a consumer's trust and loyalty? Nowadays, this answer is not so easy, given such a competitive market and the amount of information we are bombarded with daily. This is a delicate construction that requires careful attention in the relationship between the parties – which, when well managed, can strengthen the client's security with the company, their retention, and a significant increase in sales.

According to the latest survey by FGV IBRE, a reference in economic monitoring and analysis in the country, the Consumer Confidence Index decreased by 2.6 points in February this year, a loss of 10.8 points in the last three months. There are several reasons that justify this concerning decline, related to negligence committed by companies that can affect their credibility and harm trust with the target audience.

One of the most common misconceptions in this regard is promising what cannot be fulfilled. Any misalignment between expectation and reality, whether in delivery time, product quality, customer support, generic communication, impersonal or inconsistent with brand values, or other aspects, is extremely detrimental to this. Another delicate point is the lack of transparency in crisis situations — silencing or trying to "cover up" mistakes, which can have a devastating effect on your reputation.

Worsening this situation even further, the fact that we live in an environment saturated with content, advertising messages, and stimuli coming from all sides, brings an inevitable overload that makes the consumer much more selective, skeptical, and often distrustful of corporate communications. Today, it is no longer enough to just appear: it is necessary to mean something.

In this scenario, being authentic as a brand requires more than a nice speech, demanding consistency between what is said, what is done, and what is delivered. This is credibility built on details: how the company responds to criticism, how it admits to a mistake, how it takes a stand on relevant causes, and, most importantly, how it interacts with people in everyday life.

Scaling communication and customer service without losing proximity is another point that deserves attention. After all, although automation and artificial intelligence have brought efficiency gains, many companies have ended up distancing themselves from the human touch. The key is to find balance: using technology as an ally to optimize processes, without neglecting empathy, active listening, and personalization.

Furthermore, today's audience values brands with a clear purpose, that position themselves responsibly and showcase their behind-the-scenes with transparency. Being authentic, in this context, means adopting a more human, vulnerable, and less polished stance. Showing who's behind it all, how decisions are made, and what truly matters to the business creates genuine connection.

Building this trust and loyalty is not something simple, which requires companies to know and put their customer at the center of all strategies, maintaining consistency in communication and across all channels, investing in creating and disseminating relevant content with maximum transparency at all times. Something that, to contribute to this success, can be supported by the robust tools available in the market, such as RCS.

With this Google messaging system, brands will be able to communicate with their consumers using much more comprehensive features that will enhance the user experience. Messages may include text, images, GIFs, videos, and a complete carousel that allows the user to navigate their journey in a single environment. All of this is secured by an authenticity seal that guarantees the trust of the sender of the content.

This and many other multichannel communication platforms enable faster service and ensure the company is present where its customer is. Combine these tools with integrated CRMs that provide each person's history in order to personalize communication, as well as track relationship metrics, identifying the effectiveness of these actions or the need for adjustments.

One of the biggest barriers to building trust with consumers is the overwhelming volume of information they are exposed to. It is by no means an easy task to achieve, but by following the highlighted precautions, the chances of your company strengthening a closer and more secure relationship will be much higher, attracting and retaining customers who will be loyal to your brand.

TikTok Shop arrives in Brazil and inaugurates the era of Purchase by Discovery

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TikTok Shop arrives in Brazil and inaugurates the era of Purchase by Discovery

Starting today, May 8th, TikTok Shop arrives in Brazil, transforming the way people can buy and discover brands and products on TikTok. Through interactive videos and live streams from brands, sellers, and creators, users easily discover and purchase the most desired products of the moment; all without leaving TikTok.

TikTok Shop integrates inspiration, discovery, and shopping into a unique in-app experience. This complete e-commerce solution allows brands and sellers to maximize the power of TikTok to boost their business.

Furthermore, theTikTok ShopIt will boost local sellers from all regions of Brazil, helping them grow by connecting their products to a broad and engaged audience. TikTok Shop helps strengthen local economies by supporting businesses of all sizes and profiles to launch, develop, and expand their operations. As always, the security of our platform is a top priority, and we have made significant investments to ensure a safe shopping experience for our buyers, sellers, and brands. With content discovery, secure shopping and checkout, all within the app, the TikTok community will have a trustworthy e-commerce environment, providing a positive shopping experience for everyone.

More opportunities to discover your products on TikTok Shop

TikTok Shop offers users an environment to experience discovering and purchasing new products intuitively. The platform provides simplified tools for companies to turn this discovery into reality.

What TikTok Shop offers:

  • Videos and LIVE Shopping:With just one tap, TikTok users can purchase products directly tagged in videos and buy items shared during live broadcasts they watch in the feed.For You.
  • Showcase:TikTok Shop buyers can browse, discover, and purchase directly from a brand's or creator's Showcase, found in the toolbar above the video content. Companies can organize customized product collections directly on the profile page, and buyers can select products from the Showcase to explore in more detail.
  • Affiliate Program:A new way to connect creators to sellers through commission-based product marketing. Creators have a new way to monetize their creativity by sharing products in short videos and live streams, and sellers can choose the affiliate plan that best suits their brand.
  • Seller Support:To assist sellers in their journey, TikTok offers an online learning platform with free resources and tools to educate, answer questions, and provide instructions on how to start selling on the platform.

mLabs announces new tool focused on data analysis and performance in social media

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mLabs announces new tool focused on data analysis and performance in social media

A mLabshas just officially launched mLabs Analytics, its marketing reporting and dashboard tool that combines automation, personalization, and data analysis with artificial intelligence. Completely redesigned, the tool replaces the old mLabs DashGoo and is here to meet the growing demand from agencies and marketing professionals for more strategic and integrated solutions in social media and paid media data analysis.

This movement follows a global trend: according to the World Economic Forum's Future of Jobs report, AI and Big Data are identified as the skills with the highest growth until 2030, and according to Kantar, data analysis and interpretation are among the most important skills in the media ecosystem. Digital transformation has driven profound changes in business models, and 77% of employers are already planning to invest in training to prepare their teams. The expectation is for a significant increase in demand for professionals skilled in artificial intelligence and data analysis.

However, turning data into concrete actions remains a challenge: the forum's own report indicates that 63% of employers see the skills gap as the main obstacle to business growth. It is in this context that mLabs Analytics stands out, offering an intuitive and robust solution that simplifies analytical work by centralizing data from the main marketing channels into a single tool. The platform allows the creation of customized reports and dashboards — from scratch or using templates — with advanced visual features such as comparative charts, funnel analysis, data cross-referencing between paid media and organic performance, as well as data interpretation with AI, making analysis more accessible, strategic, and effective.

The system also offers an exclusive market feature: competitor analysis on Instagram, which allows comparing the performance of competitor profiles. For operations with multiple accounts of the same brand, such as franchises or brands with multiple units, it is possible to generate group reports that provide a clear view of the overall brand results.

"Our role goes beyond helping to organize data visually and automate their delivery. The goal is to transform mLabs into a true partner in strategic decision-making, based on the intelligence that only data can provide," says Rafael Kiso, CMO and founder of the company. According to him, the new product is aimed at those who want to adopt a more analytical and strategic approach to social media, in a personalized and scalable way.

Customization extends to all levels of the experience: it is possible to define the layout with the agency and client's logo and color palette, insert comments in the reports, import data from external spreadsheets, and schedule automatic report delivery via email or link, through WhatsApp. Users and reports are unlimited, and the platform can be tested for free for 14 days with full access to all features.

mLabs analytics is integrated with the mLabs Platform, and all Complete Plan subscribers have full access to the new tool. Resources can also be contracted and used individually, through thesite.  

Launch event and expectations
As part of the promotional campaign, on May 12th at 7 PM, mLabs will host a free live session with Rafael Kiso. The theme will be "New Dice Game: Social Media Analysis and Campaigns for Smarter Decisions". The broadcast will cover how to combine organic and paid data, the risks of interpreting isolated metrics, and how to structure more comprehensive analyses without requiring advanced technical knowledge.

The event is free, with a certificate, and registrations are open atlinkThe new mLabs Analytics tool is also now available inwww.mlabsanalytics.io.

67% of Brazilian companies consider artificial intelligence a strategic priority for 2025, reveals Bain

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67% of Brazilian companies consider artificial intelligence a strategic priority for 2025, reveals Bain

One quarter of Brazilian companies currently have at least one use case based on artificial intelligence – in 2024, it was 12% – according to the 4th edition of Bain & Company's survey on the adoption of generative AI. The survey also highlights that 67% of organizations in the country consider this technology one of their five strategic priorities, and for 17%, it is already the main focus of investments.

Lucas Brossi, a partner at Bain, highlights the rapid scalability of the technology and that the number of AI use cases has been growing steadily. Generative AI goes beyond a technological innovation; it redefines operational models, drives efficiency gains, and creates new growth opportunities. Current models are trained on increasingly larger databases, spend more time on inference—with reasoning behavior—and multimodality is advancing at an impressive pace.

The study indicates that companies implementing generative AI have achieved a 14% increase in productivity and a 9% growth in financial results. Furthermore, there was a slight increase in the number of organizations that are in the experimentation phase or that already have at least one use case. As expected, the only percentage that decreased (-15%) was that of companies that still do not use AI.

Despite the progress, challenges such as technological infrastructure and talent shortages remain the main obstacles to faster implementation, both cited by 39% of respondents. In Brazil, the main applications of generative AI are in productivity tools, software development, finance, and marketing.

Bain's research highlights that the capacity of generative AI has been growing at an accelerated pace, while the costs of using LLMs (large language models) have decreased by approximately 95% since 2022. This scenario has driven the dissemination of technology. "First, we saw a wave of implementation with generative AI chatbots. Then, a new phase emerged with co-pilots, which brought more agility to complex tasks. Now, we are entering a third phase, with proactive intelligent agents capable of executing multiple steps to achieve a goal – the so-called Agentic AI," comments Brossi on the evolution of the technology.

The use of AI in daily life is also increasing among Brazilians: 62% of respondents say they are familiar with AI tools, and 17% use them frequently.

Companies that embrace generative AI as a transformation driver are reshaping their strategies and positioning themselves ahead in the race for competitiveness. With the rapid evolution of technology and the falling costs, organizations that adopt a proactive approach to integrating these tools into their processes increase their efficiency and create new business opportunities. In the current scenario, it is essential for companies to follow trends to lead change – otherwise, they risk falling behind.

Gartner predicts that 25% of companies will use secure corporate browsers to enhance remote access and endpoint security by 2028

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Gartner predicts that 25% of companies will use secure corporate browsers to enhance remote access and endpoint security by 2028

By 2028, 25% of companies will expand existing secure remote access tools andsecurityofendpointsimplementing at least one secure corporate browser technology (secure enterprise browser- SEB) to address specific gaps, according to theGartner, Inc.  

Threat actors often target employees with attacks ofphishingto steal credentials and bypass detection and response controlsendpoints, which makes an additional layer of visibility and control on the web browser necessary.

Web browsers are the primary access method for most modern corporate applications and provide asecurity checkpointindependent business ofendpoint"it says"Max TaggettSenior Principal Analyst at Gartner. Security leaders can use a SEB to reduce risks and enhance the digital experience.

Currently, Gartner estimates that less than 10% of companies have adopted an SEB. Companies that mainly rely on applications in the Software as a Service (SaaS) model, with few branches or cyber-physical systems to protect, need a simpler method of managing protection technology than thosepilhastraditional security measures. The SEBs meet this need.

Furthermore, SEBs allow segmented access from end-user devices that are minimally or not managed and from personal devices (bring-your-own PC), on which the deployment of agents ofendpointIt would be inappropriate due to privacy or maintenance reasons.  

SEBs incorporate enterprise security controls directly into the native web browsing experience using a custom browser or an extension for existing browsers, instead of adding external controls.endpointor in the network layer," saysEvgeny MirolyubovSenior Analyst Director at Gartner. SEBs also enable segmented access to SaaS applications with tunneling directly from web browsers, minimizing the need for agents and tunnels.endpointcomplete.” 

Companies that implement SEBs can:

– Implement corporate security policiesand gain visibility into web traffic without the need for inline decryption, which can improve application performance and latency.

– Support the transition of clients' legacy applicationsfor the provision of modern SaaS applications.

– Complement or reduce dependence on Virtual Private Networks (VPNs), Virtual Desktop Infrastructures (VDIs)and desktop as a service for companies that prioritize remote or outsourced work andthe cloud supply. 

– Increase protection resourcesantiphishingand against credential theft, such as protection against the reuse of corporate credentials on unauthorized or malicious sitesphishing, on devices where browser use is restricted to selected SEBs.

– Enhance visibility and reporting on web application usage, employee performance and behavioral analyses for lightly managed or unmanaged devices and for companies without a mature Employee Digital Experience strategy.

Themes like this and others that explore the evolving landscape of risks and strategies, in addition toinsightspractical insights on how to deal with the challenges of increasingly complex cyber environments will be highlighted inConferenceGartner Security & Risk Management, which will be held on August 5th and 6th, in São Paulo. More information is available at:https://www.gartner.com/pt-br/conferences/la/security-risk-management-brazil    

Gartner clients can read more in "Inovação Insights: Navegadores Corporativos Seguros“. 

Braze presents its vision of the future of Marketing at the CMO Agenda

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Braze presents its vision of the future of Marketing at the CMO Agenda

Marketing, technology, and innovation. The videocastCMO Agenda, presented by the Mundo do Marketing portal, received Braze, the leading customer engagement platform, in April.

Representing female leadership in the field of customer experience and engagement, Raquel Braga, Regional Marketing Director for Latin America, shared insights from her over 25 years of marketing experience and her incredible journey leading global technology companies. She offered a privileged insight into her professional journey, revealing that her entry into the world of Marketing happened by chance. Graduated in Business Administration from the Federal University of Viçosa, Raquel began her career in Human Resources, a field aligned with her passion for people development. However, a marketing opportunity at Guardian Industries — also influenced by personal reasons — marked the beginning of a path that would combine creativity, strategy, and interpersonal relationships, elements she quickly fell in love with.

Since then, Raquel has built an impressive track record at multinational technology companies like Zendesk and Bentley Systems, leading marketing strategies focused on SaaS, B2B, and Demand Generation. She helped transform these companies into beloved and valued brands by leveraging strategic partnerships and creative positioning campaigns. Since joining Braze last year, he has been actively involved in building the brand's presence in the region from the very beginning.

Braze LATAM- Braze's operations in Latin America, initially focused on Brazil, have been steadily growing and already have a solid customer base. "We were already working with major clients such as iFood, Max, and Petlove directly from the US. Since Latin America is a priority region for us, São Paulo was chosen as the headquarters of our office due to its size, potential, and market maturity. In just one year, our office in Brazil grew to about 60 employees — and we are still hiring," explains Raquel.

Another important point highlighted by the executive was the outlook for 2025 in customer engagement, based on insights from Braze's annual report: theCustomer Engagement Review(CER). In its 5th edition, the report interviewed over 2,300 marketing executives in 18 countries and is available for free download in Portuguese. It identifies three major trends that will shape the future of customer engagement: "Model your message," "Build trust through transparency," and "Enhance experiences over time with AI."

The orchestration of the customer journey through artificial intelligence was the highlight of the conversation. With theBrazeAI™Marketing professionals can create highly personalized campaigns tailored to each consumer's profile more quickly and easily, freeing up more time to focus on creativity. The solution suggests the best moments to engage with customers, personalized messages and content, and even the customer's preferred communication channel. But that's not all — marketers can manage everything from a single platform, a kind ofcanvas, which builds a multichannel journey, delivering messages via email, WhatsApp, SMS, push notifications, social media, and more — all in real time and at scale," highlighted Raquel, sharing real examples from Braze's clients.

TikTok Shop arrives in Brazil and reinforces the importance of contextual marketing, says US Media CEO

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TikTok Shop arrives in Brazil and reinforces the importance of contextual marketing, says US Media CEO

TikTok Shop arrives in Brazil this Thursday (8), with the promise of moving R$39 billion in the country by 2028, equivalent to between 5% and 9% of the national e-commerce, according to estimates from Santander bank. However, more than a new sales platform, the movement represents a profound change in the consumption journey, which is becoming increasingly immediate, visual, and connected to the experience within the platforms.

"The arrival of TikTok Shop in Brazil is a clear reflection of the evolution of the consumption journey," he statesBruno Almeida, CEO yesUS Media, leading media solutions hub in the Americas. People's behavior is more immediate, visual, and connected to native experiences within platforms, and brands need to increasingly understand media, context, and narrative to generate real sales.

For Almeida, the challenge now is not just capturing attention, but creating content with context, narrative, and purchase intent. "The consumer discovers, evaluates, and decides in a few seconds. The content needs to be native, relevant, and connected to the user's moment," he explains.

A US Media, which represents platforms such as Vevo, OneFootball, WeTransfer, and Tinder, emphasizes the importance of understanding consumer behavior on each channel. "It's not enough to be present; you need to know where, how, and when to activate your brand," says the CEO. This applies to TikTok Shop, YouTube, Vevo, and any platform where attention converts into action.

Almeida also highlights the importance of diversifying the media plan. "It is no longer possible to rely on a few channels," he/she/they states. Knowing how to leverage each person's strengths, from the traditional to the newer, is what will make the difference. According to him, the future of advertising lies in the intelligent integration of entertainment, content, and conversion, connected to the consumer's journey.

5 paid traffic strategies that can boost your online sales

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5 paid traffic strategies that can boost your online sales

With the advancement of digitalization and the growth of e-commerce, investing in visibility has become a strategic necessity. In this scenario, the use of paid traffic stands out as an effective tool to attract potential customers and convert clicks into purchases. According to Sebrae, this type of strategy is one of the most used by small and medium-sized companies seeking to expand their reach in the virtual environment and strengthen their digital presence.

Among the main paid channels, Google Ads remains one of the most relevant, offering privileged positioning in search results and ads on partner sites. Meta Ads (Facebook and Instagram) allows for detailed targeting based on user demographics, interests, and behavior. This ability to customize the target audience makes campaigns more assertive and efficient.

Another essential practice in digital marketing is the creation of optimized conversion pages (landing pages). They are designed to guide the visitor toward a specific action, such as filling out a registration or completing a purchase. The application of conversion rate optimization (CRO) techniques can significantly increase the efficiency of these pages, making investment in paid media even more profitable.

Re-engaging users who have already shown interest is also a valuable tactic. Remarketing allows you to display new ads to previous visitors of your website, increasing the chances of closing the sale. According to SuperFrete's survey, this strategy is especially useful for online stores that deal with high cart abandonment rates, as it recaptures the consumer's attention at the right moment.

Eduarda Camargo, Chief Growth OfficerandGate 3 (P3)explains that monitoring performance indicators is essential to adjust campaigns based on actual results. "Metrics such as click-through rate (CTR), cost per acquisition (CPA), and return on investment (ROI) help measure the effectiveness of each action. Constant analysis of these numbers allows for budget optimization and improved profitability of paid media actions," he states.

If you're interested in the agenda, just let me know and I will connect you with the executive.

Red Hat announces Honorable Mentions 2025 for open source projects in Latin America

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Red Hat announces Honorable Mentions 2025 for open source projects in Latin America

Three Latin American companies received honorable mentions for the Red Hat Innovation Awards, an award that includes the Red Hat Summit, the company's annual event in the United States. The award highlights the advances of clients from a leading open-source company who demonstrate creative thinking in problem-solving and innovative use of Red Hat solutions. The contemplated initiatives not only presented an innovative approach to solving business challenges but also had an impact on the organizational culture and transformation processes of the awarded organizations.

This year, the companies received the award for creating disruptive solutions and best practices for the financial sector, a common area for all participants. They are Banestes (Brazil), a traditional financial institution from Espírito Santo, Banorte (Mexico), Banco Mercantil del Norte, and BCI (Chile), Banco de Crédito e Inversiones.

Configure below thecaseis of each honoree:

Banestes

Banestes, a traditional financial institution from Espírito Santo, Brazil, sought to expand its operations outside the state but faced technological limitations and a fragile collaborative culture. The company worked with Red Hat for 12 weeks to improve the boleto registration process and transform its corporate culture. During this period, Red Hat specialists implemented best practices and trained the bank's employees to establish new standards, processes, and technological parameters aligned with the organization's values.

As a result of this immersion, Banestes developed an innovative solution for validating bank receipts, using tools such as Red Hat OpenShift Container Platform, Red Hat AMQ Streams, and Red Hat 3scale API Management. This initiative allowed the number of issued tickets to increase from 900,000 daily to over 540 million. Furthermore, it drastically reduced the response time for resolving technical issues from 72 hours to just a few minutes, and laid the foundation for a collaborative culture focused on cooperation, agility, and collective results.

Banorte

Banorte, Banco Mercantil del Norte, in Mexico, has initiated a technological optimization process of its financial systems to offer a more automated, agile, and secure service to its millions of users. With the integration of Red Hat OpenShift, the bank managed to reduce times, costs, and production machines, improving the quality of its services.

The implementation of digital container models allowed for the automation of banking services without relying on external providers, while the use of Red Hat OpenShift facilitated the reduction of manual activities and optimized customer service times. Furthermore, Banorte developed a corporate training model based on the DevSecOps approach, promoting innovation and supporting the technological transformation of its financial systems.

As a result of this transformation, Banorte experienced a significant improvement in the efficiency of its digital services. The response time in Banorte Móvil transactions has been reduced by up to 35%, and six manual processes have been eliminated. The migration of applications to containers has significantly reduced the costs associated with traditional infrastructure, and the optimization ofTime to MarketIt reduced the management, execution, and control time of banking processes from three weeks to just one day, thanks to the implementation of specialized software.

BCI

The BCI IT Operations Management team, together with Red Hat, carried out a project to automate repetitive tasks and establish automation governance. The main goal was to simplify operations, reduce risks, and prepare teams to operate with new open source technologies.

With the implementation of Red Hat Ansible Automation Platform, BCI experienced improvements in service acceleration, error reduction, and human resource optimization, allowing employees to focus on higher-impact tasks. There was also an increase in the availability of services for clients and the promotion of a culture of collaboration and transparency within the team.

The BCI also managed to optimize time distribution, which resulted in increased service availability and greater efficiency in resource management. Furthermore, process automation, such as password resets and ticket management, enabled a significant reduction in deployment time and monthly hours spent on manual tasks.

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