A mLabshas just officially launched mLabs Analytics, its marketing reporting and dashboard tool that combines automation, personalization, and data analysis with artificial intelligence. Completely redesigned, the tool replaces the old mLabs DashGoo and is here to meet the growing demand from agencies and marketing professionals for more strategic and integrated solutions in social media and paid media data analysis.
This movement follows a global trend: according to the World Economic Forum's Future of Jobs report, AI and Big Data are identified as the skills with the highest growth until 2030, and according to Kantar, data analysis and interpretation are among the most important skills in the media ecosystem. Digital transformation has driven profound changes in business models, and 77% of employers are already planning to invest in training to prepare their teams. The expectation is for a significant increase in demand for professionals skilled in artificial intelligence and data analysis.
However, turning data into concrete actions remains a challenge: the forum's own report indicates that 63% of employers see the skills gap as the main obstacle to business growth. It is in this context that mLabs Analytics stands out, offering an intuitive and robust solution that simplifies analytical work by centralizing data from the main marketing channels into a single tool. The platform allows the creation of customized reports and dashboards — from scratch or using templates — with advanced visual features such as comparative charts, funnel analysis, data cross-referencing between paid media and organic performance, as well as data interpretation with AI, making analysis more accessible, strategic, and effective.
The system also offers an exclusive market feature: competitor analysis on Instagram, which allows comparing the performance of competitor profiles. For operations with multiple accounts of the same brand, such as franchises or brands with multiple units, it is possible to generate group reports that provide a clear view of the overall brand results.
"Our role goes beyond helping to organize data visually and automate their delivery. The goal is to transform mLabs into a true partner in strategic decision-making, based on the intelligence that only data can provide," says Rafael Kiso, CMO and founder of the company. According to him, the new product is aimed at those who want to adopt a more analytical and strategic approach to social media, in a personalized and scalable way.
Customization extends to all levels of the experience: it is possible to define the layout with the agency and client's logo and color palette, insert comments in the reports, import data from external spreadsheets, and schedule automatic report delivery via email or link, through WhatsApp. Users and reports are unlimited, and the platform can be tested for free for 14 days with full access to all features.
mLabs analytics is integrated with the mLabs Platform, and all Complete Plan subscribers have full access to the new tool. Resources can also be contracted and used individually, through thesite.
Launch event and expectations
As part of the promotional campaign, on May 12th at 7 PM, mLabs will host a free live session with Rafael Kiso. The theme will be "New Dice Game: Social Media Analysis and Campaigns for Smarter Decisions". The broadcast will cover how to combine organic and paid data, the risks of interpreting isolated metrics, and how to structure more comprehensive analyses without requiring advanced technical knowledge.
The event is free, with a certificate, and registrations are open atlinkThe new mLabs Analytics tool is also now available inwww.mlabsanalytics.io.
